JMAD Members

Sarah Baker Dr Sarah Baker is a senior lecturer in the School of Communication Studies at Auckland University of Technology. She is also the co-founder of the AUT Popular Culture Centre, and the secretary of The Gothic Association of New Zealand and Australia (GANZA). Her doctoral research examined the impact of deregulation on current affairs programmes in New Zealand. Her research interests include political economy, current affairs television programmes, and popular culture focusing on the Gothic, sexuality and gender. She has presented at many international conferences and is working on an edited collection on Horror. She is also writing a book on current affairs television programmes.

Geoffrey Craig Professor Geoffrey Craig is Head of Research in the School of Communication Studies at AUT. He has a long-term interest in theorising journalism and the public sphere. He is the author of Performing Politics: Media interviews, debates and press conferences (Polity 2016) and The Media, Politics and Public Life (Allen & Unwin 2004). His PhD from the University of Wales, Cardiff, was titled “Journalistic Visions: Media, Visualisation and Public Life.” He has published across a range of international journals such as Journalism Studies, International Journal of Press/Politics, Journalism: Theory, Practice & Criticism, Journal of Language and Politics, and Journalism Practice. Professor Craig had taught journalism and communication studies at universities in Australia, New Zealand and the United Kingdom. He joined AUT in 2015 and was previously Professor of Journalism in the Centre for Journalism at the University of Kent. Geoff worked for Reuters before he started his academic career.

Peter Hoar Dr Peter Hoar is a senior lecturer in radio studies at Auckland University of Technology. He has previously worked in New Zealand radio, television and journalism. Dr Hoar teaches papers such as radio and society, research project radio, music industries, and media production workshop. He also supervises post graduate students interested in radio and associated topics and contributes documentaries and reviews to RNZ Concert. Dr Hoar’s research areas include media history, audio cultures and music. His thesis examined the influence of audio technologies (recordings, radio, cinema) on New Zealand’s listening cultures.

Wayne Hope Dr Wayne Hope is a researcher, teacher and media commentator with over twenty years experience.  His specific areas of research include New Zealand economic, political and media history, public sphere analysis, the political economy of communication, sport – media relationships, globalization and time.  Dr Hope was an inaugural winner of AUTs Distinguished Teaching Award. Dr Hope is also a regular media commentator who has appeared or spoken on TVNZ Breakfast, Face TV, Radio Live and Radio National Nine-to-Noon. He also contributes regular comment pieces for The Daily Blog NZ. - See more at:


Merja Myllylahti Dr Merja Myllylahti is AUT lecturer and co-director of JMAD research center. Since 2011, she has been managing projects for JMAD and has authored eight JMAD New Zealand media ownership reports. Her research interests lie in digital media economics, digital news business models and media ownership. Her work has been published in international academic journals such as  Digital Journalism and Journal of Media Business Studies, and she has published book chapters in international academic books published by Routledge, Oxford University Press and Wiley. She is a blogger for International News Media Association INMA, and is in a judging panel for NZSA Business Journalism Awards.


Thomas Owen Dr. Thomas Owen is a lecturer in Communication at Auckland University of Technology, specialising in critical journalism studies, intercultural communication, discourse analysis, and indigenous education. Thomas currently teaches papers in media theory, public affairs reporting, and intercultural communication. He has recently completed a book investigating discourse change in international media coverage of the dispute over HIV/AIDS medicines access and patent protection, and is currently making a documentary about recent changes to self-governing indigenous education policy in the Canadian Yukon. Thomas’ research has been published in the journals Critical Discourse Studies, The International Journal of Press/Politics, International Journal of Communication, Interchange, and Chemistry Education Research and Practice. Thomas is a Ryoichi Sasakawa Young Leaders Fellow, and the past recipient of the Loxley Award for peace research. His book on HIV/AIDS medicines is due for publication by Peter Lang in mid-2015. Thomas received his PhD from Massey University in 2012.


Verica Rupar Verica Rupar is an associate professor at the School of Communication Studies. She teaches journalism and conducts research in the areas of comparative journalism studies, epistemology of journalism, excellence in journalism, and media, society and politics. Before moving to academia Verica worked as a journalist, covering events in former Yugoslavia and transition to democracy in Eastern Europe. She also serves as an academic consultant for the London-based Media Diversity  Institute and has been involved in the inclusive  journalism projects in Europe, Lebanon, Egypt, Tunisia,  Morocco, Indonesia and New Zealand.


Greg Treadwell Dr Greg Treadwell is a senior lecturer in journalism and head of the journalism programme at Auckland University of Technology. He is a former reporter, photographer and newspaper editor. His teaching centres on news reporting, journalism law and ethics, and photojournalism at both undergraduate and postgraduate levels. Greg’s research interests include press freedoms, digital media, news photography and production journalism. His doctoral thesis explored the systemic and political blocks to freedom of information as a presumptive right for public-interest journalists in Aotearoa New Zealand.

Rufus McEwan has worked in the New Zealand radio industry as both a technical producer and an announcer for talk and music stations. In 2012 he was awarded a PhD scholarship to Monash University. His research primarily considers the impact of new media technologies on radio, including opportunities for participation, and the negotiation of changing practices within radio organisations.

Carlo Berti received his PhD from AUT University in 2018. His research interests include framing analysis and social representations theory, the relationship between media and corruption, and the interaction between media, politics and society. In Italy, he worked as a journalist for a national newspaper and an online travel magazine. In Brussels, he worked in the Press Team of the President of the European Parliament, Antonio Tajani.

Atakohu Middleton (Ngāti Māhanga, Pākēha) is a lecturer in the School of Communication Studies at AUT, and gained her doctorate in 2020. She trained as a journalist in the late 1980s at Auckland Technical Institute, the polytechnic forerunner of AUT. She spent 20 years writing news and features for a range of daily and weekly publications in Aotearoa New Zealand (among them the Sunday Star-TimesNew Zealand ListenerNew Zealand Herald, and Mana magazine) and in England (for the Guardian, among others). Atakohu later set up her own communications consultancy and spent 10 years working primarily in tertiary education, equal employment opportunity, inter-cultural awareness and science communication, with some features journalism on the side. Atakohu speaks te reo Māori; her doctorate explores Māori-language journalism.

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