Postgraduate Diploma in Brand Communication

Study brand storytelling, brand co-creation and the synergy between brand strategy, brand experience, brand expression and corporate responsibility.

When advertising was king, ad agencies were the brand guardians. They were the voice of the consumer and translated product benefits into consumer needs and desires. Now that’s all changed. Promotion is everywhere and everything from goods and organisations to people, ideas and cultures are seen as a brand.

The Postgraduate Diploma in Brand Communication addresses demand for a qualification in this growing field. Throughout your studies you develop the knowledge and skills for marketing and communication roles in various industries and organisations, including not-for-profit, NGOs, and the commercial and corporate sectors.

Start date: 2018

Start date: 2019

This programme brochure will be available soon.

Minimum entry requirements

One of the following:

  • Bachelor of Communication Studies or equivalent OR
  • Relevant professional qualification or experience approved by the Dean to be equivalent to a bachelor’s degree

English language requirements

IELTS (Academic) 6.5 overall with all bands 6.0 or higher; or equivalent

Papers cover creative and applied practice and process from agency and supplier perspectives.

At the heart of the programme is an in-depth creatively-focused project relevant to a particular genre of practice, working closely with an industry partner.

You study the following papers

And choose three from these papers

More details about papers in this programme

Email pgcommqueries@aut.ac.nz

Enrolment in papers is subject to meeting all requirements and availability of papers.

Graduates of the Postgraduate Diploma in Brand Communication with a merit standing of B or higher are eligible to staircase into the second semester of the Master of Communication Studies.

Master of Communication Studies

Quick facts
Programme code:
AK1326
Level:
8
Points:
120
Duration:
1 year full-time / part-time available
Campus:
City Campus
Starts:

16 Jul 2018

25 Feb 2019

15 Jul 2019

  • The tuition fee for a year of full-time study varies depending on your course of study and the combination of papers you study within your qualification. Estimates given are based on paper selection of previous student enrolments within each qualification. Your exact fees will be calculated at the time of invoicing.
  • The tuition fee for a year of full-time study varies depending on your course of study and the combination of papers you study within your qualification. Estimates given are based on paper selection of previous student enrolments within each qualification. Your exact fees will be calculated at the time of invoicing.

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.