Study brand storytelling, brand co-creation and the synergy between brand strategy, brand experience, brand expression and corporate responsibility.
When advertising was king, ad agencies were the brand guardians. They were the voice of the consumer and translated product benefits into consumer needs and desires. Now that’s all changed. Promotion is everywhere and everything from goods and organisations to people, ideas and cultures are seen as a brand.
The Postgraduate Diploma in Brand Communication addresses demand for a qualification in this growing field. Throughout your studies you develop the knowledge and skills for marketing and communication roles in various industries and organisations, including not-for-profit, NGOs, and the commercial and corporate sectors.
One of the following:
IELTS (Academic) 6.5 overall with all bands 6.0 or higher; or equivalent
Papers cover creative and applied practice and process from agency and supplier perspectives.
At the heart of the programme is an in-depth creatively-focused project relevant to a particular genre of practice, working closely with an industry partner.
Enrolment in papers is subject to meeting all requirements and availability of papers.
Graduates of the Postgraduate Diploma in Brand Communication with a merit standing of B or higher are eligible to staircase into the second semester of the Master of Communication Studies.
Master of Communication Studies
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.