Postgraduate Diploma in Brand Communication

Study brand storytelling, brand co-creation and the synergy between brand strategy, brand experience, brand expression and corporate responsibility.

When advertising was king, ad agencies were the brand guardians. They were the voice of the consumer and translated product benefits into consumer needs and desires. Now that’s all changed. Promotion is everywhere and everything from goods and organisations to people, ideas and cultures are seen as a brand.

The Postgraduate Diploma in Brand Communication addresses demand for a qualification in this growing field. Throughout your studies you develop the knowledge and skills for marketing and communication roles in various industries and organisations, including not-for-profit, NGOs, and the commercial and corporate sectors.

Start date: 2019

Minimum entry requirements

One of the following:

  • Bachelor of Communication Studies or equivalent OR
  • Relevant professional qualification or experience approved by the Dean to be equivalent to a bachelor’s degree

International student entry requirements

English language requirements

IELTS (Academic) 6.5 overall with all bands 6.0 or higher; or equivalent

English language requirements

Papers cover creative and applied practice and process from agency and supplier perspectives.

At the heart of the programme is an in-depth creatively-focused project relevant to a particular genre of practice, working closely with an industry partner.

You study the following papers

And choose three from these papers

More details about papers in this programme

Email pgcommqueries@aut.ac.nz

Enrolment in papers is subject to meeting all requirements and availability of papers.

Graduates of the Postgraduate Diploma in Brand Communication with a merit standing of B or higher are eligible to staircase into the second semester of the Master of Communication Studies.

Master of Communication Studies

Quick facts
Programme code:
AK1326
Level:
8
Points:
120
Duration:
1 year full-time / part-time available
Campus:
City Campus
Starts:

25 Feb 2019

15 Jul 2019

Fees:
Domestic
$8,540
  • This represents the approximate tuition fee based on a full-time workload of 120 points in 2019. The exact tuition fee will depend on papers selected and may exceed this figure.
  • Fees are subject to change year to year, if you are planning for beyond 2019, the tuition fee may vary from the figure stated.
  • There may also be other fees and charges you need to pay. Learn more about fees to study at AUT
International
$32,100
  • This represents the approximate tuition fee based on a full-time workload of 120 points in 2019. The exact tuition fee will depend on papers selected and may exceed this figure.
  • Fees are subject to change year to year, if you are planning for beyond 2019, the tuition fee may vary from the figure stated.
  • There may also be other fees and charges you need to pay. Learn more about fees to study at AUT
  • International students' tuition fees reflect the full cost of tuition. Domestic students' tuition fees are less due to a proportion of the tuition fees being funded by the New Zealand Government.

Scholarships at AUT

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.