Creative Industries Major - Bachelor of Communication Studies

Explore how creative organisations work and the key issues the creative sector faces in New Zealand and overseas, and prepare yourself for a wide range of careers in the creative industries.

The creative industries are crucial to national development. Film, TV, music and publishing contribute billions of dollars to the New Zealand economy each year, and museums, galleries and the performing arts are a key part of the cultural calendar. There’s a need for people who can take creative ideas from the drawing board to the marketplace.

Become familiar with cultural policy and its place in everyday life, and how to lead teams and manage projects in the creative sector. Papers cover examples from all parts of the creative sector.


This is part of the Bachelor of Communication Studies.

The papers in this major develop your understanding of work relationships in creative organisations, and the key issues faced by the creative sector around the world.

Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree).

Year 1

You also choose 30 points from optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 2

You also choose 60 points from optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 3

You study the following papers:

Choose 15 points from:

Or any alternative Creative Industries paper with the approval of the programme leader

You also choose 45 points from optional papers listed below or any other paper in the Bachelor of Communication Studies.

Optional papers

Level 5 papers

Level 6 papers

Level 7 papers

More details about papers in this programme

Detailed programme structure and paper outlines (Blackboard)

Search for a paper (Arion)


Enrolment in papers is subject to meeting all requirements and availability of papers.

  • Cultural policy analysis
  • Project management within the creative industries
  • Manager in theatre production, publishing, online design or marketing

Find out more about industry trends, job descriptions and what employers may be looking for.

Creative Industries Careers

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.