Creative Industries Major - Bachelor of Communication Studies

Explore how creative organisations work and the key issues the creative sector faces in New Zealand and overseas, and prepare yourself for a wide range of careers in the creative industries.

The creative industries are crucial to national development. Film, TV, music and publishing contribute billions of dollars to the New Zealand economy each year, and museums, galleries and the performing arts are a key part of the cultural calendar. There’s a need for people who can take creative ideas from the drawing board to the marketplace.

Become familiar with cultural policy and its place in everyday life, and how to lead teams and manage projects in the creative sector. Papers cover examples from all parts of the creative sector.

This is part of the Bachelor of Communication Studies.

The papers in this major develop your understanding of work relationships in creative organisations, and the key issues faced by the creative sector around the world.

Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree).

Year 1

COMM502 Interpersonal Communication (15 points)
COMM505 Image and Sound (15 points)
COMM506 Media Production Workshop (30 points)
COMM509 Media Communication I (15 points)
PHIL580 Applied Media Ethics (15 points)

You also choose 30 points from optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 2

CIND600 Contextualising Creative Industries (15 points)
CIND601 Organising Creative Work (15 points)
COMM601 Media Communication II (15 points)
COMM603 Intercultural Communication (15 points)

You also choose 60 points from optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 3

You study the following papers:

CIND702 Cultural Policy Analysis (compulsory) (15 points)
CIND704 Organising Creative People (compulsory) (15 points)
CIND705 Creative Industries Practice (compulsory) (15 points)
COMM707 Media Communication III (15 points)

Choose 15 points from:

CIND701 Creative Organisations and Social Identity (15 points)
Or any alternative Creative Industries paper with the approval of the programme leader

You also choose 45 points from optional papers listed below or any other paper in the Bachelor of Communication Studies.

Optional papers

Level 5 papers

COMM507 Performance Communication (15 points)
COMM511 Introduction to Popular Culture (15 points)
MUSC500 Technology and Composition (15 points)
RADC501 Audio Production Techniques (15 points)
TVSP501 Screen Production Fiction I (15 points)

Level 6 papers

MARS603 Communications in Marketing, Advertising, Retailing, Sales (15 points)
MUSC600 Technology and Creative Expression (15 points)
TVSP600 Screen Production Fiction II (15 points)

Level 7 papers

ADVT773 Advanced Copywriting (15 points)
ADVT774 Selected Topics in Advertising Creativity (15 points)
ADVT775 Advanced Advertising Art Direction (15 points)
CIND703 Selected Topics in Creative Industries (15 points)
CIND706 Creative Marketplace (15 points)
CIND707 The Film Industries (15 points)
COMM703 Media and Politics (15 points)
COMM704 Promotional Culture (15 points)
COMM705 The Music Industries (15 points)
COMM710 Performance for Camera (15 points)
DIGM705 Selected Topics in Digital Media (15 points)
HIST770 Popular Monsters (15 points)
JOUR703 Data Journalism (15 points)
JOUR704 News Editing and Design (15 points)
JOUR705 Magazine Journalism (15 points)
JOUR706 Radio Journalism (15 points)
JOUR707 Photo Journalism (15 points)
JOUR708 Television Journalism (15 points)
JOUR709 Selected Topics in Journalism (15 points)
JOUR711 Reporting the Pacific Region (15 points)
JOUR712 Maori and Pasifika Media Industry (15 points)
MARS705 Trends and Innovations (15 points)
PUBL700 Communication in a Business Environment (15 points)
PUBL703 Selected Topics in Public Relations (15 points)
PUBL706 Sponsorship and Promotion (15 points)
RADC704 Radio and Society (15 points)
RADC705 Selected Topics in Radio (15 points)
TVSP702 Screenwriting: Drama (15 points)
TVSP703 Screenwriting: Documentary (15 points)
TVSP704 Advanced Studio Production (15 points)
TVSP705 Screen Interviews and Production (15 points)
TVSP707 Screen Production Management (15 points)
TVSP708 Selected Topics in Television and Screen Production (15 points)

More details about papers in this programme

Detailed programme structure and paper outlines (Blackboard)

Search for a paper (Arion)

Enrolment in papers is subject to meeting all requirements and availability of papers.

  • Cultural policy analysis
  • Project management within the creative industries
  • Manager in theatre production, publishing, online design or marketing

Find out more about industry trends, job descriptions and what employers may be looking for.

Creative Industries Careers

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.