Market Insights: Marketing, Advertising, Retailing, Sales - Bachelor of Business

Curious about how the marketplace operates and why consumers respond as they do? Study marketing, advertising, retailing and sales as part of the Bachelor of Business degree.

New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.


This is part of the Bachelor of Business.

Part 1

You complete five core papers - refer to the Bachelor of Business overview.

Bachelor of Business

Complete the following paper

And choose one of the following papers

You also choose one elective paper from the list below, or from elsewhere at AUT:

Part 2

You explore the tools and concepts required for gaining market insights, followed by the immersive experience where you apply these skills to make successful decisions.

Papers may include

The study tour to an overseas location is your chance to explore marketing, advertising, retailing and sales in a different and international marketplace. Places in this study tour are limited and are subject to additional fees.

Part 3

Workplace experience is the final part of your degree and takes place in your final semester. You can choose to work in an organisation of your choice or complete an applied project.

Recent co-operative education placements included

  • Colenso BBDO
  • Contagion
  • Cook Islands Tourism Group
  • DDB
  • Noel Leeming
  • NZ Breast Cancer Foundation
  • Ogilvy
  • TVNZ

Workplace experience in the Bachelor of Business

Skills you will develop

The outcomes for graduates of this major are outlined in the Graduate Profile below.

Graduate Profile

  • Market insights analyst
  • Customer experience and insights researcher
  • Sales account manager
  • Advertising agency planner
  • Brand manager
  • Marketing co-ordinator
  • Business development manager
  • Product buyer
  • Shopping centre manager
  • Customer relationship manager
  • Omni-channel communications manager

Find out more about industry trends, job descriptions and what employers may be looking for.

Marketing, Advertising, Retailing and Sales Careers

Key features
  • Reflects the reality of the new business world
  • Interactive and industry-linked learning environment
  • Produce a portfolio that showcases your skills
  • Real projects and workplace experience
See yourself as
  • Having insight into consumer, shopper and organisational behaviours
  • Familiar with channels in which markets operate
  • Interested in business success strategies
Dane Deller
Sena Shimotsuma
Tri Huynh

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.