Design - Bachelor of Business

Are you technologically savvy and alert to new trends? Focus on design-led thinking in the Bachelor of Business degree.

The truly progressive 21st century company embraces innovation in all aspects of its work, and no field of inquiry is as cutting-edge and future-focused as design. Design-led thinking focuses on providing solutions to problems using creativity, technology, customer/user research, insight development and service design. Many leading companies are not only using design concepts to develop high value products, services and brands, but also use this thinking to drive their strategy and direction.


This is part of the Bachelor of Business.

Papers currently available

You also need to complete other papers in the Bachelor of Business.

Bachelor of Business

Skills you will develop

The outcomes for graduates of this major are outlined in the Graduate Profile below.

Graduate Profile

  • Design manager or strategist
  • Entrepreneur
  • Product development coordinator
  • Product manager
  • Service designer
  • Experience designer

Find out more about industry trends, job descriptions and what employers may be looking for.

Design for Business Careers

Key features
  • Increasing demand for design-led thinking
  • Combines creativity with business acumen
  • Skills that are useful for many careers
  • Includes valuable workplace experience in an organisation of your choice
See yourself as
  • Having a creative mindset
  • A highly capable problem-solver and lateral thinker
  • Visually aware and interested in creating positive change

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.