Are you technologically savvy and alert to new trends? Focus on design-led thinking in the Bachelor of Business degree.
The truly progressive 21st century company embraces innovation in all aspects of its work, and no field of inquiry is as cutting-edge and future-focused as design. Design-led thinking focuses on providing solutions to problems using creativity, technology, customer/user research, insight development and service design. Many leading companies are not only using design concepts to develop high value products, services and brands, but also use this thinking to drive their strategy and direction.
This is part of the Bachelor of Business.
You also need to complete other papers in the Bachelor of Business.
Bachelor of Business
The outcomes for graduates of this major are outlined in the Graduate Profile below.
Find out more about industry trends, job descriptions and what employers may be looking for.
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.