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Course Details
Integrated Marketing Communications
Course Code MKTG702
EFTS 0.1250
Points 15.00
Level 7
Download Course Descriptor
Prescriptor
Insights into advertising, retailing and sales are used to examine the elements and influencers that enable effective recognition, construction and formulation of communications in an omni-channel environment.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
No requisite courses specified.
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2026Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG702/N101  23-Feb-2026  25-May-2026  MON  10:00 AM - 12:00 PM  Online 
MKTG702/W101  25-Feb-2026  27-May-2026  WED  2:00 PM - 4:00 PM  WF214 
MKTG702/W102  27-Feb-2026  29-May-2026  FRI  12:00 PM - 2:00 PM  WF410 
MKTG702/W103  23-Feb-2026  25-May-2026  MON  10:00 AM - 12:00 PM  WF702 
2026Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG702/N201  13-Jul-2026  12-Oct-2026  MON  10:00 AM - 12:00 PM  Online 
MKTG702/W201  14-Jul-2026  13-Oct-2026  TUE  12:00 PM - 2:00 PM  WF404 
MKTG702/W202  15-Jul-2026  14-Oct-2026  WED  10:00 AM - 12:00 PM  WF404 
MKTG702/W203  14-Jul-2026  13-Oct-2026  TUE  2:00 PM - 4:00 PM  WF404 
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The courses you study may be offered at any of AUT's three campuses. If the room for your course starts with A, that means it's held at the North Campus (Akoranga). If it starts with M, it's held at the South Campus (Manukau) and if it starts with W, it's held at the City Campus (Waihorotiu).