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Consumer Behaviour Prescriptor Qualifications TimeTable Course Code MARS604 EFTS 0.1250 Points 15.00 Level 6 Download Course Descriptor Prescriptor The aim of this course is to provide learners with a comprehensive understanding of the concepts pertaining to various individual and environmental factors that influence consumers’ information processing and decision-making process and to explore the strategic implications of consumption behaviours for marketers. Resources No Resource is available. Qualifications The course is available as part of the following qualifications. Expand to see requisite details. Points   AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc) 510.00 Prerequisites any 1.00 of MARS501   AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS) 510.00 Prerequisites MARS501 Timetable No timetable information is available. Contents Main Menu Qualification Specialisations Qualification Types Qualifications by Faculty Short Courses Course Search Academic Calendar Downloadable Forms and Guides

Auckland University of Technology

The courses you study may be offered at any of AUT's three campuses. If the room for your course starts with A, that means it's held at the North Campus (Akoranga). If it starts with M, it's held at the South Campus (Manukau) and if it starts with W, it's held at the City Campus (Waihorotiu).