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Arion
Course Details
Strategic Messaging
Course Code PUBL604
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
Explores the theory and practice of messaging for relationship building and social engagement within the public relations context. Provides opportunities to develop a portfolio of public relations messages for real-life cases across diverse media.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
No requisite courses specified.
  AK3303   Bachelor of Communication Studies   (BCS)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
PUBL604/W201  A  14-Jul-2026  13-Oct-2026  TUE  8:00 AM - 9:00 AM  Online 
    15-Jul-2026  14-Oct-2026  WED  2:00 PM - 4:00 PM  WG603 
PUBL604/W202  A  14-Jul-2026  13-Oct-2026  TUE  8:00 AM - 9:00 AM  Online 
    15-Jul-2026  14-Oct-2026  WED  4:00 PM - 6:00 PM  WG603 
PUBL604/W203  A  14-Jul-2026  13-Oct-2026  TUE  8:00 AM - 9:00 AM  Online 
    15-Jul-2026  14-Oct-2026  WED  8:00 AM - 10:00 AM  WG603 
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Auckland University of Technology

The courses you study may be offered at any of AUT's three campuses. If the room for your course starts with A, that means it's held at the North Campus (Akoranga). If it starts with M, it's held at the South Campus (Manukau) and if it starts with W, it's held at the City Campus (Waihorotiu).

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