Course search

Arion
Course Details
Digital Public Relations
Course Code PUBL701
EFTS 0.1250
Points 15.00
Level 7
Download Course Descriptor
Prescriptor
Critically analyses and evaluates the impact of visual, audio and written communication on organisational reputation and public relations campaigns. Offers the opportunity to apply multimedia communication skills to produce strategic public relations narratives and develop a range of appropriate visual, audio and written content.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
No requisite courses specified.
  AK3303   Bachelor of Communication Studies   (BCS)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2026Semester 1 Standard
Class Stream Starting Ending Day Time Room
PUBL701/W101  23-Feb-2026  25-May-2026  MON  9:00 AM - 12:00 PM  WG601 
Contents
Main Menu
Qualification Specialisations
Qualification Types
Qualifications by Faculty
Short Courses
Course Search
Academic Calendar
Downloadable Forms and Guides

The courses you study may be offered at any of AUT's three campuses. If the room for your course starts with A, that means it's held at the North Campus (Akoranga). If it starts with M, it's held at the South Campus (Manukau) and if it starts with W, it's held at the City Campus (Waihorotiu).