Communication Studies

Sam Cheow identifies trends for L'Oréal

AUT alumnus Sam Cheow is now the chief product accelerator for L'Oréal USA where his role is to identify and advise product and service trends. He completed his Bachelor of Communication Studies from AUT as an international student from Malaysia, and started his career in advertising in Auckland. Now based in New York City, he credits his time in New Zealand with preparing him for this exciting career.
Study communications at AUT and engage with the world of contemporary communications and media. Print, broadcast and new media shape our perceptions and reactions to the world. We make choices on everything from policy decisions to consumer purchases based on the messages we receive. AUT communications graduates help create those messages, whether they’re journalists, communication managers, advertising professionals or TV producers.

The industry demand for our graduates is high because the standard is high. AUT communications graduates pick up top jobs in the best companies and news media outlets around the world. Whatever area you specialise in, AUT will provide you with the best foundation to launch your communications or media career.

AUT’s purpose-built media facilities give you hands-on experience with industry standard equipment – including state-of-the-art screen and television studios, newsrooms, sound and editing suites, digital media labs, a media centre, performance studio and a radio station.

Last updated: 01-Mar-2017 1.10pm

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