Sena Shimotsuma

Sena Shimotsuma

Regional Sales Manager, ACG Education
Bachelor of Business in Market Insights: Marketing, Advertising, Retailing, Sales

He loves promoting New Zealand to international students, says Sena Shimotsuma who came to AUT as an international student from Japan.

“In addition to my studies, I created YouTube videos to tell people about how amazing New Zealand is as a country and as a destination for studying abroad.

“I was also offered the opportunity to join the Kiwi Ambassador programme, creating videos for Education New Zealand. Studying marketing at AUT helped me better engage with my viewers and gain recognition in the education industry.”

His hard work has certainly been recognised, and after graduating in 2017, Sena is now working as a regional sales manager for the Oceania region for ACG Education, the largest private school in New Zealand.

Choosing AUT
He’s always been passionate about communicating with people, says Sena.

“One of my dreams is to promote Japanese confectionery and desserts around the world because my father designs and creates traditional Japanese cakes. I decided to study marketing because it involves communicating the value of goods or services to potential consumers. I also minored in international business to gain insight into conducting business overseas and improve my ability to promote Japan in various countries.”

Choosing where to study was easy, he says.

“AUT has the reputation of being the most practical university in New Zealand and I liked that the degree included workplace experience. I wanted to have work experience while studying at university, so AUT was the best choice for me.”

Creating career-ready graduates
Being able to work individually as well as in teams has been a highlight for him, Sena says.

“Each paper has both individual and group assignments. Through group assignments, I’ve learnt to be a team leader, motivate others and collaborate with them in order to finish the assignments.

“AUT has also helped me develop my creative and critical thinking skills, and taught me the importance of expressing my thoughts and sharing my opinions with others. These skills are important because creative and critical thinking leads to innovation.”

The Market Insights: Marketing, Advertising, Retailing & Sales major is now called Marketing, Advertising, Retailing & Sales.