Network Promotions Coordinator and Network Roadrunner Manager, The Edge
Bachelor of Communication Studies in Radio
AUT radio alumna Rebekah Dewhurst knows just how far genuine passion can take you. She has now been working in radio for three years and loves every minute of it.
After graduating from AUT, Rebekah was Waikato brand manager for radio stations The Breeze, The Sound and Mai FM, which involved promotional work, marketing, managing a promotions team, interacting with listeners and clients, and stints on air.
After a year in Hamilton she was then promoted to Auckland to start work as national promotions co-ordinator for The Breeze, and after just 10 months in that role she was taken on as the new network promotions coordinator and network roadrunner manager for The Edge.
“In radio no two days are the same. Radio is such a fast-paced industry to work in – it certainly keeps you on your toes. You never know what you are going to get and I love that,” Rebekah says.
Taking a positive approach to life is nothing new for Rebekah, who approached her studies with the same attitude.
“I put my heart and soul into every aspect of my degree and am very proud of what I accomplished. One of my highlights was getting a part-time job at The Sound thanks to my AUT lecturers. It’s a big part of why I am where I am today.”
Rebekah says another advantage was AUT’s new Sir Paul Reeves building, which offers excellent facilities for communications students.
“We had brand new radio studios to work in as well as new Mac computers which made the editing software a lot easier to use. It was a great environment to study in and I actually liked staying extra hours because of that.”
Give it your all
Rebekah’s advice to others is to make the most of their time at university.
“Fall in love with your degree. Give it your all because you’re only there for a short time.
“I questioned myself so much throughout my degree but now I’ve stepped into a national role! It may get a little tough at times, but you soon realise that while you were ‘sticking it out’ you actually had the time of your life.”
“I chose Rebekah for her high energy and positive attitude. Her references had only great things to say about her and the fact that she had worked part-time for The Sound showed me that she would be mature enough to take on a brand like The Breeze. Throughout her degree, Rebekah had worked on assignments both as an individual and in a team. You have to have the ability to do both in radio. She also knew the basics of how to run a radio desk which helped when she had to record crosses and traffic.”
Joel Skulander, Marketing and Promotions Manager, Mediaworks Waikato