Natassja Cox

Natassja Cox

Junior Strategist, DDB New Zealand
Bachelor of Communication Studies in Advertising Creativity

Deciding what to study was easy, says communication studies alumna Natassja Cox.

“I always knew I wanted to work in the media industry and after visiting AUT’s open day in my final year of high school, I knew AUT was the place for me.”

It’s a decision she hasn’t regretted.

“The Bachelor of Communication Studies introduced me to a range of career pathways, while equipping me with a solid set of core skills that cut across all fields of the communications industry. AUT isn’t afraid to challenge the status quo and constantly updates its course content based on student and industry feedback, which makes for a truly collaborative learning environment that prepares graduates for the modern world.”

Challenged to do well
The advertising major challenges you creatively and pushes you to create your best work, Natassja says.

“Our lecturers were well connected in the industry and incredibly knowledgeable, but most of all they genuinely care about their students’ success, and that’s reflected in the incredible things students go on to achieve following their studies.”

Natassja also appreciated the opportunities available to her throughout her studies.

“In my second year at AUT, I entered the AUT X Challenge, an entrepreneurship competition. I was lucky enough to win $250 as a finalist.

“Thanks to AUT, I was also fortunate enough to intern at Colenso BBDO in my final year; a highly regarded advertising agency not only in New Zealand but internationally as well. Having the opportunity to work directly alongside their strategy and planning department provided me with invaluable experience that I’m incredibly grateful for.”

A positive impact
After graduating at the end of 2018, Natassja went to Washington, DC, to intern at Goodworld; a role she got through the Internz International Scholarship Programme.

“Working overseas had always been a dream of mine, so as soon as I had the opportunity to apply for an Internz internship, I jumped at the chance. Goodworld stood out to me as not only is it an innovative and pioneering company, but one that is striving to make a positive impact in the world; something that aligned with my personal values.

“I was the first point of contact for the 3,000 nonprofits partnered with Goodworld including Save the Children, National Geographic and UNICEF. Helping these organisations thrive and make a positive impact in the world was absolutely the most rewarding part of my job. Another highlight of my job was getting the opportunity to showcase Goodworld at SXSW, a festival for interactive media, music and film held in Austin, Texas.”

After finishing her internship at Goodworld, Natassja spent a few more months travelling across the US before heading back to New Zealand at the end of 2019. She now works as a junior strategist at DDB New Zealand.

“It’s a great place to work and I'm very happy! Lots of AUT students work here which is awesome, as I get to work with some of my mates that I made at university.”

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