Associate, Content Development, GenNext Studios, Astro, Kuala Lumpur, Malaysia
Bachelor of Creative Technologies
He enjoys understanding what goes into making a TV show or a movie, says Mikhail Ali who now creates content for Astro, one of Malaysia’s leading entertainment service providers.
“I project manage the creation of content for family TV shows and for our pay per view content. I usually start by conducting surveys to find out what our customers want, and am involved in anything from the ideation stage, timetabling and organising the marketing, to launching the programme and then reviewing its success post-launch.
“When I first joined Astro after graduating from university, I worked as a radio production engineer under Astro Radio for ERA, Malaysia’s top radio station. But after a couple of years there I was ready for a change and moved to a different department within the company to look into how entertainment is run from the perspective of TV content. I always try to inject my personality into the content we create, keeping in mind the customers’ needs first. In the future, I also hope to be more involved in setting the creative direction of a project. It’s a passion of mine.”
A passion for technology
He has always been curious about technology, says Mikhail who came to AUT as an international student from Malaysia to study a Bachelor of Creative Technologies.
“Initially I wanted to be an engineer as I was interested in physics and technologies. But then, during my A levels, I realised that I was starting to I lean towards a more creative career.”
It was his uncle in New Zealand who pointed him towards studying at AUT.
“I heard about AUT from my uncle who searched for a degree in creative technologies for me and saw that AUT’s Bachelor of Creative Technologies is a combination of art, design, engineering and entrepreneurship. That suited me perfectly since it was an interdisciplinary and open-ended approach to creativity.”
Inspiration and creative freedom
Throughout his time at AUT, Mikhail loved learning in a studio environment, working on a range of different projects together with his classmates.
“During my Bachelor of Creative Technologies at AUT I worked on a lot of projects where we collaborated in teams, and managed deadlines and different expectations. It was so easy to explore your ideas. The lecturers gave us themes to explore which served as our base to kickstart a project and then we were given plenty of creative freedom.
“I loved that from the get-go, we were used to working in different roles within a creative team. When I started my career, I was already familiar with this process thanks to my time at AUT.”
The support from the lecturers was amazing, Mikhail says.
“They really supported my creative process and pushed me further. I found the lecturers really inspiring. For example, Dr Clinton Watkins sometimes took us to the nearby Auckland Art Gallery and then we discussed as well as reflected on our experiences afterwards. That helped my creative process a lot. Now I often go to the art galleries here in Kuala Lumpur to see what others have created if I want to feel inspired.”