Justin Cramer-Roberts

Justin Cramer-Roberts

Junior Digital Designer, .99
Bachelor of Creative Technologies

How do you decide what to study when you’re interested in everything? For Justin Cramer-Roberts, the answer was a Bachelor of Creative Technologies.

“I had a range of interests in technological, scientific and digital disciplines, and the Bachelor of Creative Technologies provided a way to learn vital industry skills in a way that appealed to me. I loved the fact that our projects were treated more like real work experience than study,” says the AUT alumnus.

Encouraging progress
Justin was inspired by the helpful, friendly and passionate staff at AUT, who encouraged him to take on some additional responsibilities.

“I worked as a student rep, promoting two specific apps to students and staff. The experience I gained in organising and running tutorial sessions, and planning and executing marketing operations on campus gave me a head start when I ran my own business for a year after graduating.”

The state-of-the art environment at AUT fosters creativity, Justin says.

“AUT has a modern and trendy feel. It’s in central Auckland and is the beating heart of a thriving technological industry, which allows students to be involved in real projects.”

Making a difference
Justin’s current role as junior digital designer at .99 sees him thoroughly involved in the digital side of marketing campaign activity.

“I primarily design eDMs, web tiles, animated banners, video and animated project presentations, and other digital content. I’m encouraged to find smart, efficient ways of making things happen, and stay informed of new developments in the industry to share with the agency. Currently I’m involved in starting a regular e-newsletter that keeps staff informed of digital and technology industry trends.

“There’s a lot to love about the advertising industry in New Zealand, especially at .99. There’s a great culture and we’re encouraged to explore and learn in a creative and team-based environment.”

Getting a foot in the door
Justin says getting noticed is key to success as a student, and when it comes to applying for jobs.

“There’s a lot of talented students out there, so find something different that you can do or be.

“Turn up to lectures and be committed to contributing to your team. Make the most of talking to your tutors about the industry, and take time to make your portfolio stand out. AUT truly wants you to succeed.”