National Accounts Executive/Marketing Support, Lion Breweries
Bachelor of Business in Marketing, Advertising, Retailing, Sales
She loves the creativity her role offers, says business alumna India Rose Gallagher who now works in the marketing team at Lion Breweries.
“I love the creative aspect of bringing ideas to the table for new products, from concept to design and manufacturing, to seeing the product on the shelves at the supermarket.
“My job involves the account management for Progressives and Woolworths, our biggest grocery customers, as well as internal and external stakeholder management, and participating in innovation meetings to deliver exciting new products for consumers. I very much enjoy building meaningful relationships with all departments of our team – from marketing to supply chain management – and ensuring that our large FMCG customers have a smooth experience with us as a supplier.”
The freedom to execute her ideas has been one of the things India enjoys most about working at Lion Breweries.
“I’m really proud of the continuous improvement ideas I bring to the table and being able to execute these ideas. One idea I’m particularly proud of was to design a robot to complete all of the customer service orders for grocery accounts, instead of having to do these manually. This has increased our efficiency exponentially and has cut down on human error, meaning we can effectively deliver orders for these large accounts, with no errors, in full and on time.”
The right university environment
For India, the first step towards her creative marketing career was enrolling in a Bachelor of Business at AUT.
“I chose this degree as I’ve always loved the creative aspect of marketing and innovation, and I wanted to learn the skills and tools that would eventually lead me to a career in creative marketing and strategy. I had heard through friends and former AUT students that AUT was more of a hands-on university, and that I would be able to roll up my sleeves and get stuck into the practical side of business and marketing.”
Her third year at AUT was one of the highlights of her time at university, India says.
“In my final year, I loved being able to choose elective courses that give you the opportunity to learn something completely different in a new field of interest. I also very much enjoyed my workplace experience where I could apply what I’d learnt in class in the real world. Being able to get a taste of a real marketing role was such an awesome opportunity and really helped me develop my skills.
“Playing sport for AUT was also a massive highlight for me and a great way to be social outside of uni. I was especially proud when our team, the AUT Titans, reached the finals in netball.”
Advice for other students
Having graduated from AUT at the end of 2019, India has some great advice for other students planning their university journey.
“Talk to as many people as you can about the university degrees they’ve done, why they chose that degree and the opportunities they’ve had which led them to where they are now. Don’t be afraid to take a degree based on your passion and interests; don’t do it just because everyone else is doing it.”
Her other piece of advice is simple: make the most of the elective courses.
“In your third year, take some elective courses that are completely out of your field and learn something completely different and new. This may just might spark an interest or a passion you never knew you had. For example, I had a really engaging and inspiring lecturer who introduced me to human resources; something I didn't know much about but ended up enjoying so much that I included it as a minor as part of my degree.”