Senior PR Account Manager/Head of Social Media, Lassoo Media & PR
Postgraduate Diploma in Communication Studies
Bachelor of Arts in English and New Media Studies
As soon as she visited the AUT City Campus she knew AUT was the university for her, says Hayley Burrows.
“Everyone was so nice, and the campus had a great vibe. I knew it would be the right place for me.
“I decided to study the Bachelor of Arts in English and New Media Studies with a minor in creative writing because English was my favourite subject at school. After reading about the AUT degree, I knew I’d love it.”
Ahead of the pack
It’s a decision she hasn’t regretted.
“While I was at AUT, I met so many amazing people. Some are still my best friends today. I wrote for university magazine Debate, got to binge watch Buffy for one of my assignments (the dream!), and was given the opportunity to be a junior lecturer to certificate students, which was an incredible learning experience.”
She loved that AUT was always one step ahead, says Hayley who graduated in 2012.
“We were learning about the power of social media when I was a student back in 2009. I also really appreciated how we got to actually get out into the world and experience real-life work experience.”
A career with creativity
Now working as a senior PR account manager and head of social media for Lassoo Media & PR, Hayley loves the variety of her role.
“I’m responsible for developing social media strategies, creating content, managing brands’ social media pages, planning events, promoting new products and services, reputation management… The list goes on! I love everything about my role. Each day is different, and I get to be creative.”
She constantly draws on the skills she developed during her time at AUT, Hayley says.
“Speech writing, blog writing, competitor analysis and creating a good story are all things I learned at AUT. They’ve helped me so much in my career.”