Copywriting Intern, FCB West, San Francisco
Bachelor of Creative Technologies
He really wanted the opportunity to live overseas, says Giovanni Gambassi who is currently interning at FCB West in San Francisco; an opportunity he got through the AUT Internz programme.
“I’m responsible for coming up with new and exciting ways to advertise products and services, and I also write all the content for our ads, whether that be print, social media or even TV commercials.
“What I enjoy the most about my role is that I can come up with an idea, and it will be seen by millions of people who get excited about it.”
Finding his path
For Giovanni, the path to an advertising career wasn’t a straightforward one.
“I was initially considering studying physics at university but then I thought I should take a gap year and travel. I was worried that if I went overseas, I might find a place I really liked and never come back. That was an issue as I did want to get a degree.
“I then stumbled across AUT’s Bachelor of Creative Technologies and thought, ‘Hey, that looks cool and different’, and so I just applied and went for it. It was a bit of a lightbulb moment when I realised that I could literally do and make anything in this degree. This sparked something in me and got me passionate about coming up with creative ideas and interesting executions.”
Giovanni’s advice for other students is simple: if in doubt, try it anyway.
“I didn’t study anything creative in school but I took a chance on the degree, and now I’m working in one of the most creative fields in the world. I also didn’t think I would get the advertising internship at FCB West in San Francisco as I had never really done any advertising but again, here I am.”
The people he met throughout his studies were one of the highlights of his time at AUT, says Giovanni who is of New Zealand European, Italian and Māori descent.
“The creative technologies degree had a big focus on collaboration, so I got to meet and work with some very neat people who all had a lot to bring to the table.”
Being able to collaborate on different projects during his AUT degree was not only enjoyable but also created the opportunity to produce impressive work, Giovanni says.
“It also meant that we produced some incredible work that even impresses people overseas.”