Label Coordinator, The Artist Group (TAG), Los Angeles, USA
Bachelor of Communication Studies in Creative Industries
The music industry has been a passion of hers ever since she can remember, says communication studies alumna Eden Wairua-Orme who now works for independent music label and management company The Artist Group (TAG) in Los Angeles.
“TAG specialises in managing songwriters, and I’m responsible for helping coordinate their label side. I’m currently the day-to-day manager for three artists. Naomi Wild has worked with artists like Machine Gun Kelly, ODESZA and Travis Barker. Tempest recently signed to Sony Music Publishing as a songwriter and has an EP slated for release this year. Mark Johns was previously signed to Skrillex’s label. I also project manage an Australian band called Rancid Eddie who are having a bit of a moment on TikTok.”
It's funny how things work out, says Eden who first came to LA in 2019 to intern at Paramount Recording Studios as part of the AUT Internz programme.
“After my internship at Paramount ended, they asked me to stay on as a full-time employee, but I eventually moved on to work in music touring at a company called The Appointment Group. I loved working there, but then COVID-19 hit and I unfortunately lost my job in mid-2020.
“Funnily enough that was a blessing in disguise because my career was forced to re-route itself. I thought it was the end of the world when I lost my job to COVID-19, but I actually ended up exactly where I’ve always wanted to be and doing what I had always dreamt of doing; working with artists.”
Creating great graduates
For Eden, the first step towards her career in the creative industries was enrolling in AUT’s Bachelor of Communication Studies.
“Amongst my peers AUT is renowned for its successful communication studies graduates. It has a fantastic reputation for prepping students with practical coursework and valuable work experience. The great thing about AUT is that no matter what you study, you’ll come out with invaluable experience you can’t get anywhere else.”
She was impressed by the academic staff she met throughout her degree, Eden says.
“One major highlight from my time at AUT was how personable the academic staff are. We really got to know the staff well, and they were encouraging and in-depth with their teaching. This was particularly helpful in my final year when assignments became increasingly more challenging. It helped to know that I had tutors who were pushing me to do well.”
Advice for other students
Eden, who graduated from AUT at the end of 2018, has some great advice for other students.
“No matter what degree you choose to study at AUT, you’ll definitely have fun while studying. Enjoy the ride while you can!”
Make the most of the opportunities AUT offers, she adds.
“Studying at AUT was the most rewarding experience, and I want to encourage people to throw themselves into the many opportunities on offer. There are various groups, committees and days held by the university that can enhance your time there and help you come out with some seriously awesome employability skills.”