David Brown

David Brown

ICT Consultant
Master of Business with First Class Honours

Postgraduate study in business information systems was a natural fit for his career, says David Brown who has a background in information communication technology and now works as a self-employed ICT consultant.

“As a business and systems analyst, studying business information systems aligned with my own career objectives and personal interests.

“I was also interested in doing a research-based piece of work for my degree. The Master of Business enabled me to do that,” says David who completed his master’s degree in 2016 and graduated with first class honours.

A new take on an existing theory
For his master’s research project, David focused on a theory called Task-Technology Fit, which is used in information systems literature to describe the alignment between tasks and the effectiveness of the technology used to perform those tasks.

“For my study, I was interested in what caused so called technological fit or misfit to occur. I was able to perform the research within my own workplace and, using interview data taken from work colleagues, I derived four causal themes that affect technological fit.”

There currently aren’t many studies that explore the causes of technological fit, and David hopes his research will add to the body of knowledge in this field.

“Most studies that use Task-Technology Fit theory concentrate on performance or end-user satisfaction measures. There aren’t that many that attempt to explain what actually causes fit to occur.

“I’d like to think my study has contributed to the existing literature by looking at an established theory in a slightly different way. The research findings may also benefit people who are involved in systems design, development, architecture and management, especially if the work domain involves knowledge work.”

A journey of discovery
Performing research can reveal things about you, David says.

“Perhaps the most satisfying aspect of performing your own research relates to personal growth. You gain insights about how you think and approach problems. The first challenge that confronts a new researcher is the identification of a worthy, researchable idea. For me, this initial requirement was overwhelming. I had to learn to focus on a single idea and then develop that idea into a unique research proposition.

“While the research I submitted was well-received, the road getting there was a difficult one. I had to move out of my comfort zone, where numbers and statistical measures held sway, into a more descriptive and holistic world. And that turned out to be a very good thing – because it helped me develop a broader and more sympathetic perspective.”

David says he is grateful for the support from his supervisor Associate Professor Antonio Diaz Andrade.

“Fortunately, I had the guidance and support of my research supervisor throughout the process. His encouragement was instrumental in getting my research completed.”