Amanda D’Souza

Amanda D’Souza

Customer Insights Analyst, Foodstuffs North Island
Bachelor of Business in Information Systems

She is passionate about using technology to solve business problems and make business processes more efficient, says Amanda D’Souza who studied a Bachelor of Business in Information Systems.

“We now live in a digital world and that is the future of business. That was a key reason why I decided to study information systems. I found it really valuable working on real-life business cases while I was studying at AUT and being able to use digital tools and systems that are widely used at companies. This benefitted me when I entered the workforce.”

She still fondly remembers her time at university and had a number of highlights throughout her time at AUT.

“Completing the AUT Edge Award was definitely a highlight of my time at AUT. It equipped me with the skills I needed to enter the workforce, and the confidence to network with professionals and companies. Besides benefitting my professional career, it was also an awesome self-development challenge. Becoming an AUT student ambassador and leading orientation was another awesome experience. I remember how orientation helped me feel more confident when I started uni, so it felt great to give back and help other new students.

“I’m also very proud of being on the dean’s honours list for 2020, and being named as one of the top 2021 scholars was definitely a huge achievement for me. This wouldn’t have been possible without the amazing support from my lecturers and teaching assistants. My lecturers were very approachable and took the time to answer any questions I had and provided extra support, which made me feel valued.”

Providing valuable customer insights
Since completing her studies, she now enjoys working as a customer insights analyst for Foodstuffs North Island.

“I support Foodstuffs’ customer-driven journey by analysing and interpreting customer data to gain valuable insights and recommendations. This is to ensure that our customers can find products on the shelf that meet their needs when they shop at our supermarkets.

“I enjoy that I get to collaborate with so many different people, databases and reports. I’m a superuser of the tool we use at Foodstuffs to analyse customer behaviour. This means that I can train others and encourage my colleagues to use these customer insights to make important decisions and succeed in our customer-driven journey here at Foodstuffs.”

She is passionate about sharing her understanding of consumer behaviour with others.

“One of the achievements in my career so far was in the first month in this role when I had the opportunity to gather some customer behaviour insights for the chips category. The PR and media team at Foodstuffs then used some these insights in an article that was published on That was definitely a pretty awesome first month story to share!”

Advice for other students
Amanda, who graduated from AUT in 2021, has some great advice for other students.

“My advice to future students is to grab every opportunity that comes your way and to not be afraid of trying new things. Failure is something we all fear, but you miss 100% of the shots you don’t take! Continue to challenge yourself and have fun throughout your time at uni.”

Make the most of the student services and activities, she adds.

“I encourage students to make use of the facilities and programmes AUT has to offer like the Employability Lab and the AUT Edge Award. I made so many valuable connections and became a more confident person as a result. Companies nowadays don’t only focus on your grades, so it’s important that you work on becoming a well-rounded student to stand out.”

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