Research in marketing

The AUT Business School Marketing department has a powerful core of 13 research-active, ethnically diverse and well-published academics who are engaged in multidisciplinary research. 

Members of the Marketing department have a wide portfolio of interests. Our staff are recognised internationally as experts in their field, and bring their cutting-edge research into the classes they teach. We regularly host international visitors, and hold a research seminar series. Our excellent ties with industry provide access to data, funding and issues facing modern businesses.

The wide range of top-level research published by each staff member allows us to practice research-led teaching. That is, students need to be at the cutting edge of the theoretical advances, as well as very well aware of the issues and challenges that industry daily faces in a dynamic and rapidly changing world.

Student research includes

  • Conspicuous consumption
  • Omni-channel retailing
  • Consumer engagement
  • Formulating integrated marketing communications
  • Trust recovery following service failure
  • The contribution of exhibitions to the marketing of a city
  • Meaning transfer in co-branding
  • Trust in blogs and wikis
  • Inconspicuous consumption
  • International education decision-making
  • The influence of store environment
  • Brand alliances

PhD scholars

The PhD programme is an important part of our drive toward research excellence. There are a limited number of scholarships available, for details of these contact Dr Eathar Abdul-Ghani ( or the current Director of the Marketing Graduate Programme, Dr Ken Hyde (


Our Executives-in Residence are experienced business people who bring with them a wealth of business and teaching experience and keep marketing at AUT in touch with current market players.


We enjoy hosting international visitors, and co-operating on international research projects. In particular, we are keen to encourage PhD candidates to consider us as partners and hosts. If you are interested in joining us, contact Siew-Yan Wung.