Research in international business, strategy and entrepreneurship

Today’s global and connected business world is dynamic, diverse, increasingly disrupted and facing significant political, economic, societal and environmental pressures. In order to respond to these conditions, organisations need to equip themselves with new ways of understanding the development and growth of business, changes in international markets, and the evolving landscape of global ethics and corporate responsibility.  The AUT Business School's International Business, Strategy and Entrepreneurship department brings together researchers from disciplines focused on creating new value to business and society - international business, strategy, and entrepreneurship - to examine organisational development and growth and complex global business contexts.

Our research strengths are in the areas of:

  • Contemporary perspectives of strategy
  • Strategic innovation and corporate innovation
  • International business and strategy
  • Globalisation, de-globalisation, benefits, impacts and trends
  • Foreign direct investment and regional development
  • Emerging markets
  • Cross border alliances and networks
  • Entrepreneurship, family business and small and medium enterprises
  • Social Entrepreneurship
  • Critical perspectives on globalisation, consumption, work and corporate responsibility
  • Historical analyses of global work and organisation

Our research

Staff in the Department of International Business, Strategy & Entrepreneurship are engaged in a diverse range of projects falling across the IBSE spectrum.  Some current projects include:

Can Emerging Market Firms Achieve Catch-Up under Industry 4.0?

A project examining the challenges for continuing catch-up by emerging economies of Industry 4.0 technologies focusing on knowledge channels and required knowledge types (predictive and combinational capabilities) and the demands of integrative learning.

China’s Silk Road in the Pacific: Indigenous Host Country Experiences of International Investment in Samoa

This doctoral research aims to explore Indigenous experiences of the Belt and Road Initiatives (BRI). The initiatives are said to provide opportunities for Pacific nations to participate in further integration within the global economy, increase the efficiency of trade, integrate previously marginalised regions and economies, while strengthening China’s economic and strategic position. This research engages indigenous stories, perceptions, attitudes, and discourses around how the Chinese government-funded infrastructure projects are unfolding in Samoa.

Intellectual Property (IP) processes within the science sector and implications for commercialisation

This project, which is funded by MBIE’s ‘Building NZs Innovation Capacity’ project, focuses on how firms can use IP strategy to support successful external knowledge acquisition and technology commercialisation, especially overtime. It also explores how and under which circumstances co-ownership of IP is beneficial for small and medium-sized enterprises (SMEs), especially for those operating in geographically isolated environments

Data Ethics and Data Governance:

Investigating and providing insights into one of the most influential technologies impacting organisations in different industries and sectors, i.e. big data and analytics. The project examines opportunities and risks that such technological advances create for both consumers and organisations, highlighting the importance of data governance and processes for effective and ethical data management.

Market work for social good in emerging economies

This research looks at the distributed actions of actors within the social entrepreneurship scene in Ghana that drives the creation of viable market systems for social good. This study is a collaboration between academics at AUT, University of Bayreuth (Germany), and University of Auckland.

The Career Experiences of Millennial Women Self Initiating to New Zealand

This doctoral research explores how millennial women SIEs experience expatriation as part of their careers.  Women millennial SIEs are an understudied and well-defined group among a growing population of global SIEs. Evidence shows that for many women seeking to develop an international career, self-initiated expatriation is a preferred pathway.

Entrepreneurial wellbeing: An exploratory study on how entrepreneurs conceptualize and manage their wellbeing

There is increasing evidence that entrepreneurs' well-being matters and it impacts entrepreneurial outcomes.  Yet,  insights into how entrepreneurs manage their well-being and how this affects their ventures remain limited.  The current study examines how New Zealand entrepreneurs articulate and manage their personal wellbeing and the role this plays in the management and performance of their firms

Building family business research capacity

This research investigates family and employee relationships in family business, and how they affect other areas of the business including knowledge sharing, innovation, and entrepreneurial behaviour.

Couples dealing with entrepreneurial failure

This doctoral research will contribute to a better understanding of how couples cope with venture failure. The way in which couples cope, make sense and construct meaning following venture failure may also be an important determinant of whether an entrepreneur chooses to continue with an entrepreneurial career.  Since successful small businesses are an important mainstay of our economy, the potential loss of experienced entrepreneurs creating new businesses in the economy could be significant.  Understanding how people work through this type of event could help improve the support offered to couples in the future.

Staff in the Department of International Business, Strategy & Entrepreneurship regularly publish books, book chapters and articles in internationally-ranked journals.  Staff are also members of a range of editorial boards, including Organization, International Business & Strategy, International Business Revie, Transnational Corporations, International Journal of Emerging Markets, Journal for Asia Entrepreneurship and Sustainability, International Journal of Market Research.  Recent outputs include:

Aliasghar, O., Rose, E., & Chetty, S. (2019). Where to search for process innovations? The mediating role of absorptive capacity and its impact on process innovation. Industrial Marketing Management82, 199-212.

Aliasghar, O., Rose, E. L., & Chetty, S. (2019). Building absorptive capacity through firm openness in the context of a less-open country. Industrial Marketing Management. 13 pages.

Baker, J. J., & Nenonen, S. (2020). Collaborating to shape markets: Emergent collective market work. Industrial Marketing Management, 85(2020), 240-253.

Baker, J. J., Storbacka, K., & Brodie, R. J. (2019). Markets changing, changing markets: Institutional work as market shaping. Marketing Theory19(3), 301-328.

Barber, S., Cole, V., Foster, J., and Murtola, A.-M. (2020). ‘Future-proofing Aotearoa New Zealand for life after Covid-19’, Economic and Social Research Aotearoa, 19: 1-9.

Blakesley IR, Yallop AC. (2019) "What do you know about me?: Digital privacy and online data sharing in the UK insurance sector", Journal of Information, Communication and Ethics in Society, 18(2):281-303, DOI:10.1108/JICES-04-2019-0046

Cox, H. & Mowatt, S. (2018) “Horatio Bottomley and the Rise of John Bull Magazine: Appealing to a mass audience in late Edwardian Britain”, Media History, 25(1): 100-125

Cox, H. and Mowatt, S. (2019) “The Economics of Press and Periodical Production”, Chapter one in The Edinburgh History of the British and Irish Press, Volume 2: Expansion and Evolution, 1800-1900, Edinburgh University Press

Dyer, S., & Hurd, F. (2018). Equality as a threshold conception: Challenging future manager’s perceptions. Equality, Diversity and Inclusion, 37(7).

Enderwick, P. (2019) Understanding Cross-Border Crime: The Value of International Business Research Critical Perspectives on International Business 15(2/3): 119-138.

Enderwick, P. and P.J. Buckley (2019) Beyond Supply and Assembly Relations: Collaborative Innovation in Global Factory Systems Journal of Business Research 103: 547-556.

Enderwick, P. (2018) The Scope of Corporate Social Responsibility in Networked Multinational Enterprises International Business Review 27(2): 410-417.

Hurd, F., & Dyer, S. (2020 forthcoming). The palimpsest of welfarism in a New Zealand single industry town: Oral histories of enduring layers of paternalistic legacy. Labour History. (forthcoming)

Hurd, F., Dyer, S., & FitzPatrick, M. (2019). ‘Good’ things take time: A living story of research as ‘life’. Qualitative Research in Organizations and Management, 14(1), 27-42.

Hurd, F. & Nagar, S. (2019). Bringing the PRME into the international business classroom: An experiential exercise in ethical decision making in the New Zealand context. Journal of International Business Education, 14: 245-264.

Ingley, C., Singh, S., & Malkani, A. (2020). Teasing out fieldwork challenges with email-methods in cross-border research. Qualitative Research in Organizations and Management, ahead of print (ahead of print).

Kullak, F., Baker, J. J., & Woratschek, H. (2020). Enhancing value creation in social purpose organizations: Business models that leverage networks. Journal of Business


Lorenzo-Afable, D; Lips-Wiersma, M. & Singh, S. (forthcoming, accepted 6th May, 2020). "‘Social’ value creation as care: The perspective of beneficiaries in social entrepreneurship" Social Entrepreneurship Journal

Morrow, J. and Mowatt, S. (2020 forthcoming) “The Freedom within Framework: A Multi-Level Perspective on Developing Green Capabilities through Routines in Service Organisations”, Journals of Business Strategy and the Environment

Murtola, A.-M. (2020). ‘Entrepreneurship ad absurdum’, in Örtenblad, A. (ed.) Against Entrepreneurship: A Critical Examination, pp. 68-78. London: Palgrave Macmillan.

Murtola, A.-M. (2018). ‘How the global tech elite imagine the future’, Economic and Social Research Aotearoa, 11: 1-12.

Nagar, S & Hurd, F. (2019). Introducing Experiential Learning in the Executive Education IB Classroom: Exploring Opportunities and Challenges, Palgrave

Nunan D, Yallop A.C. (2019) "Making the case for context: Creating value from market research history", International Journal of Market Research, 61(6):585-587,

Odlin, D. (2019). Domestic competitor influence on internationalizing SMEs as an industry evolves. Journal of World Business, 54(2), 119–136.

Odlin, D., & Benson-Rea, M. (2017). Competing on the edge: Implications of network position for internationalizing small-and medium-sized enterprises. International Business Review, 26(4), 736–748.

Parker, J., Corner, P. D., Woodfield, P. J., & Singh, S. (2019). Developing endogenous innovations: Corporate entrepreneurship and effectuation. Entrepreneurship Research Journal.

Seraphin H, Yallop A.C. (2019) "Proposed framework for the management of resorts Mini Clubs: An ambidextrous approach", Leisure Studies 38(4):535-547,

Woodfield, P. J., & Husted, K. (2019). How does knowledge sharing across generations impact innovation? International Journal of Innovation Management, 23(08), 17

Woodfield, P. J., & Husted, K. (2017). Intergenerational knowledge sharing in family firms: Case-based evidence from the New Zealand wine industry. Journal of Family Business Strategy, 8(1), 57-69, doi:10.1016/j.jfbs.2017.01.001

Research centres and groups

Business & Labour History Group, Work Research Institute

Led by Associate Professor Simon Mowatt, the Business and Labour History Group highlights the contribution of historical studies and labour studies to critical scholarship and contemporary policy. The group supports the development of business history broadly across AUT, with members from several faculties and across departments, and is a key partner in the History@AUT initiative.

International collaborations and engagement

Editorial Board Memberships:

  • Organization
  • International Business & Strategy
  • International Business Review
  • Transnational Corporations
  • International Journal of Emerging Markets
  • Journal for Asia Entrepreneurship and Sustainability
  • International Journal of Market Research

Research Group Positions:

  • Vice President of Association of Academic Historians in Australian & NZ Business Schools
  • ‘Building New Zealand’s Innovation Capacity’ research team
  • Founding membership of Australia-New Zealand International Business Academy
  • Chair of the Board of Trustees, Economic and Social Research Aotearoa (ESRA)
  • Board Member of the International Family Enterprise Research Academy (IFERA)

Contact us

Dr Fiona Hurd (Head of Department)
Phone: +64 921 9999 ext 6791

Website search