Phone: +64 9 9219999 ext 5033
AUT City Campus, WY Building, room WY410
120 Mayoral Drive, Auckland 1010
Faculty of Business & Law
Auckland University of Technology
Private Bag 92006
Auckland 1142, New Zealand
Yingzi Xu was born in Shanghai, China. She was previously an Assistant Professor at the Maastricht School of Management in the Netherlands. She had lived in the Netherlands more than eight years. Before that, she held a number of marketing positions in telecommunication and financial service industries in her native China. She had taught Marketing courses in a few countries in Africa, South America, and central and Southeast Asia. She was a visiting researcher at Service Research Center at Karlstad University, Sweden in 2010 and 2013, having research collaboration in Netherlands, Sweden, and Taiwan.
Service Marketing & International Marketing
Yingzi’s research interests are in the area of customers’ roles in service delivery and consumption process. She is not only interested in improvement for service management but also passionate about value creation and well-being of customers and employees. More recently, she has worked on customer-to-customer interaction in service recovery; co-creation between patients and doctors; social influence in online communities focusing on opinion leadership, social identity and social capital in sports and health communities. Her work employs both qualitative and quantitative research approach using experiments, SEM, and thematic analysis.