Associate Professor Simon Mowatt

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Associate Professor, Head of Department: International Business, Strategy and Entrepreneurship

Phone: +64 9 921 9999 - ext: 5424



  • PhD (International Management)
  • PCGHE (Higher Education)
  • CLTHE (Higher Education)
  • BA (hons)


Simon is the Head of Department for International Business, Strategy and Entrepreneurship and leader of the Business & Labour History Group within the New Zealand Work Research Institute. Simon is a Fellow of the Royal Historical Society and former President of the Academic Association of Historians in Australian and New Zealand Business Schools (AAHANZBS). Simon's principal research interest focuses on international business strategy, networks and alliances within a historical framework. In particular this research has examined industries that have been transformed by changes in organisation and technology, such as the grocery and the publishing industries. His research has gained support both from industry, major research funding bodies such as the Leverhulme Trust, the Economic and Social Research Council (UK), and government. Simon has been teaching in business schools at graduate and postgraduate level since 1994, and currently teaches on a range of papers across the PhD, MBus, MBA and BBus programmes, and has delivered executive development programmes for major organizations internationally.

Previously Simon has worked at the Centre for International Business Studies (CiBS), London South Bank University (UK), Loughborough University (UK) and the Universitat Pompeu Fabra (Spain) as a visitor, and as Visiting Fellow to the Centre for International Business History at Henley Business School (UK). Currently he is Research Associate to CiBS (UK), Associate Member of the Centre for Printing History and Culture (UK), and formerly the Centre for Institutional and Organisation Studies (University of Newcastle, Australia.)

Teaching Areas:

Expertise in Degree and Postgraduate Teaching
  • International business
  • Business history
  • Business strategy and innovation
  • Project management

Research Areas:

Areas of Research Expertise and Interest
  • Business strategy and International business strategy
  • Business history
  • Innovation management
  • Strategy and innovation management implementation through project management

Livestream public addresses:


Research Monographs:

  1. Howard Cox and Simon Mowatt (2014, 2015 paperback, 2nd print) Revolutions from Grub Street - A History of Magazine Publishing in Britain, Oxford University Press.

Journal Articles:

  1. Howard Cox and Simon Mowatt (2018) “Horatio Bottomley and the Rise of John Bull Magazine: Appealing to a mass audience in late Edwardian Britain”, Media History, 25(1): 100-125
  2. Geoffrey Jones and Simon Mowatt (2016) “National image as a competitive disadvantage: the case of the New Zealand organic food industry”, Business History, 58(8): 1262-1288
  3. Anca Yallop and Simon Mowatt (2016) “Codes of ethics' use by marketing research practitioners and effects on ethical behaviour: An empirical study”, International Journal of Market Research, 58(3): 381-480
  4. Jeremy Morrow and Simon Mowatt (2015) “The implementation of authentic sustainable strategies: i-SITE middle managers, employees, and the delivery of 100% Pure New Zealand”, Journals of Business Strategy and the Environment 24(7): 656-666
  5. Anca Yallop and Simon Mowatt (2014) “Ethical Issues in Business Relationships between New Zealand Marketing Research Practitioners and Clients”, New Zealand Journal of Applied Business Research 12(1):35-48
  6. Norbert Mass, Kamrul Ahsan and Simon Mowatt (2014), "Factors Influencing Public Sector Employees Intention to Work on Projects", International Journal of Project Organisation and Management 6(4):336-357
  7. Howard Cox and Simon Mowatt (2014) “Monopoly, Power, and Politics in Fleet Street: The Controversial Birth of IPC Magazines 1958-1963”, Business and Economic History, Volume 12, pp. 1-12, ISSN 1941-7349
  8. Howard Cox and Simon Mowatt (2012), “Vogue in Britain: Authenticity and the Creation of Competitive Advantage in the UK Magazine Industry”, Business History, 54(1), pp. 67-87.
  9. Howard Cox and Simon Mowatt (2009) “Creating Images of Fashion: Consumer Magazines and American Competition in Britain, 1910-1940”, Business and Economic History, Volume 7, pp. 1-12, ISSN 1941-7349
  10. Howard Cox and Simon Mowatt (2008) “Technological Change and Forms of Innovation in Consumer Magazine Publishing: a UK-based Study“, Technology Analysis & Strategic Management, Volume 20, Number 2, pp. 503-520.
  11. Simon Mowatt (2006), “New Perspectives on the Supply-Chain and Consumer-Driven Innovation“, International Journal of Services Technology Management, Volume 7, Number 5-6, pp515-534.
  12. Howard Cox, Simon Mowatt and Stuart Young (2005) “Innovation and Organisation in the UK Magazine Print Publishing Industry: A Survey”, Global Business and Economics Review, Volume 7, Number 1, pp.111-127.
  13. Howard Cox and Simon Mowatt (2004) “Consumer-Driven Innovation Networks and E-Business Management Systems”, Qualitative Market Research: An International Journal, Volume 7, Number 1, pp. 9-20.
  14. Howard Cox, Simon Mowatt and Martha Prevezer (2003) “New Product Development within a Network Setting: The Case of the Chilled Ready-Meals Industry in the UK”, Industry and Innovation, Volume 10, Number 2, pp. 197-217.
  15. Howard Cox, Simon Mowatt and Martha Prevezer (2002), "The Firm in the Information Age: Organizational Responses to Technological Change in the Processed Foods Sector", Industrial and Corporate Change, Volume 11, Number 1, pp.135-158.
  16. Howard Cox, Simon Mowatt and Martha Prevezer (1999) "The Management of Subcontracted Networks as an Alternative to Internalisation: the Shift from the Standardised to the Specialised in Frozen and Chilled Foods", Global Business and Economics Review, Volume 1, Number 2, pp. 119-138.

Chapters in Research-based Books:

  1. Howard Cox and Simon Mowatt (2019 forthcoming) “The Economics of Press and Periodical Production”, Chapter one in The Edinburgh History of the British and Irish Press, Volume 2: Expansion and Evolution, 1800-1900, Edinburgh University Press
  2. Geoffrey Jones and Simon Mowatt (2018) “Organic Food and National Image: The Paradox of New Zealand”, Chapter five in Varieties of Green Business: Industries, Nations and Time, Edwin Elgar pp.122-153
  3. Howard Cox, Simon Mowatt and Martha Prevezer, (2008) “New Product Development within a Network Setting: The Case of the Chilled Ready-Meals Industry in the UK”, Chapter 7 in: The Economics of Networks, International Library of Critical Writings in Economics series, Mark Casson and Marina Giusta (eds.), Edward Elgar: Cheltenham pp. 100-120.
  4. Simon Mowatt (2006) “Collaboration for Innovation in Consumer-Driven Supply-Chains“, Boyce, G and Ville, S (eds), How Organisations Connect: Investing in Communication, Melbourne University Press: Melbourne.
  5. Simon Mowatt (2004) “Impacts of the Digital Economy: The Shift to Consumer-Driven Competition and Life-Span Products in Magazine Publishing and Food Retailing”, Chapter 7 in Harbhajan Kehal and Varinder Singh (eds), Digital Economy: Impacts, Influences and Challenges, Idea Group Publishing: Penn, pp. 136-153.
  6. Howard Cox, Simon Mowatt, Merlin Stone, Martha Prevezer and Mark Cerasale (2004) “Transformation in Food Retailing”, chapter 2 in Business Solutions on Demand, Kogan Page: London pp. 22-38.
  7. Howard Cox and Simon Mowatt (2004) “Consumer-Driven Innovation Networks and E-Business Management Systems”, journal paper reprinted as chapter 1 in E-Business, e-Book published by Emerald Group Publishing Ltd.

Trade Press:

  1. Simon Mowatt (2007) "Welcome to the club: the hidden importance of trade journals", Grocer’s Review, May, pp. 22-24.
  2. (2004) “The Changing Grocery Landscape: Supermarkets, Suppliers and Power”, Grocer’s Review, November 2004, pp. 58-59.
  3. Howard Cox and Simon Mowatt (2003) “Getting to the point of sale”, Grocer’s Review, August 2003, p.43.

Book reviews by invitation:

  1. Simon Mowatt (2018) The Routledge Companion to Business History by John F. Wilson, Steven Toms, Abe de Jong, Emily Buchnea (eds)” reviewed in Accounting History, 24(1): 156-157.
  2. Simon Mowatt (2015) Business History by Friedman, W, Jones, G (eds), reviewed in Accounting History, 20(2): 232-33.
  3. Simon Mowatt (2004) Twenty-Five Years Behind Bars: Revolution at the Checkout Counter, Harvard University Press: London, by Haberman, A. (ed.) reviewed in Business History, 46(1): 146-147.
  4. Simon Mowatt (2004) Markets from Networks: Socio-economic Models of Production Princetown University Press: London White, H. 2002 reviewed in Business History, 46(1): 142-143.
  5. Simon Mowatt (2002) Cooperative Structures in Global Business: Communicating, Transferring Knowledge and Learning Across the Corporate Frontier, Routledge: London, by Boyce, G.  reviewed in Economic History Review, 55(4): 790-791.


  • Winner of the 2018 ANZAM Case Writing Competition (with Fiona Hurd and Alison Fraser)
  • Vice Chancellors Academic Teaching Excellence Award 2014
  • Faculty Teaching Excellence Award 2014
  • IBM best paper prize at the 2002 e-Business Conference (University of Birmingham, UK)