120 Mayoral Drive, Auckland, WY Building
PhD in Business Administration (Marketing), 2014, The University of Texas at San Antonio
Master of Arts (Communication), 2009, Texas A&M University
Bachelor of Science (Journalism), 2004, Texas A&M University
Memberships and Affiliations:
Association of Consumer Research
Society for Consumer Psychology
American Marketing Association
Australian & New Zealand Marketing Academy
University of Massachusetts Lowell
The University of Texas at San Antonio
Texas State University
University of Canterbury
Virginia Tech University
Commercial Communications Council
Attitudes, Behaviours, & Cognitions
Markets & Segments
Media Psychology & Planning
Sustainable consumption and strategy
Current Research Projects:
Financial well-being in the marketplace
The impact of frugality on consumption
Kapitan, Sommer, Ann-Marie Kennedy, and Nicole Berth (forthcoming), "Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning," Industrial Marketing Management.
Kapitan, Sommer, Spencer M. Ross and David H. Silvera (forthcoming), "Small-Dollar Credit Lending: The Effect of Financial Burden on Personal Asset Misvaluation," Journal of Consumer Affairs.
Ross, Spencer M. and Sommer Kapitan (2018), "Balancing Self/Collective Interest: Equity Theory for Prosocial Consumption," European Journal of Marketing, 52 (3/4), 528-549.
Yap, Sheau-Fen and Sommer Kapitan (2017), “Consumption Coping and Life Transitions: An Integrative Review,” Australasian Marketing Journal, 25 (3), p. 194-205.
Kennedy, Ann-Marie, Sommer Kapitan, Neha Bejaj, Angelina Bakonyi and Sean Sands (2017). “Uncovering Wicked Problems’ System Structure: Seeing the Forest for the Trees,” Journal of Social Marketing, 7 (1).
Kapitan, Sommer and David H. Silvera (2016). “Consumers Under the Influence: Attributions Trigger Endorser Effectiveness Through Internalization and Identification.” Marketing Letters, 27, 553-567.
Kennedy, Ann-Marie, Sommer Kapitan and Samuel Soo (2016). “Eco-Warriors: Shifting Sustainable Retail Strategy via Authentic Retail Brand Image.” Australasian Marketing Journal, 24 (2), 125-134.
Kapitan, Sommer and Ann-Marie Kennedy (2015). “Achieve Sustainable Superiority by Communicating Green Practices and Ideals.” The Book of CSR & Green PR: Strategies & Tactics. Ed. S. Arenstein. Rockville, MD: PR News Press, p. 146-149.
Kapitan, Sommer and Rajesh Bhargave (2013). “Navigating Residue Sensitivity In the Used Goods Marketplace.” Psychology & Marketing, 30 (4), 305-317.
Kapitan, Sommer, Rajesh Bhargave, Kristin Trask, Jill M. Sundie and David H. Silvera (2013). “Product End-of-Life Decisions.” Communicating Sustainability for the Green Economy. Ed. Lynn Khale. Armonk, NY: M.E. Sharpe, p. 56-71.
Phipps, Marcus, Lucie K. Ozanne, Michael Luchs, Saroja Subrahmanyan, Sommer Kapitan, Jesse R. Catlin, Roland Gau, Rebecca Walker Naylor, Randall L. Rose, Bonnie Simpson, and S. Todd Weaver (2013), “Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Theory Approach,” Journal of Business Research, 66 (8), 1227-1234.
Luchs, Michael M., Rebecca Walker Naylor, Randall L. Rose, Jesse Catlin, Roland Gau, Sommer Kapitan, Jenny Mish, Lucie K. Ozanne, Marcus Phipps, Bonnie Simpson, Saroja Subrahmanyan, and S. Todd Weaver (2011), “Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers,” Journal of Research for Consumers, 19.