Dr Sabrina Chong

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Senior Lecturer

Phone: +64 9 921 9999 extension 7978

Email: sachong@aut.ac.nz

Postal Address:

46 Wakefield Street
Faculty of Business and Law
Private bag 92006
Auckland 1142
New Zealand


  • Bachelor of Commerce (Accounting), University of Newcastle, Australia
  • Master of Business Administration, Charles Sturt University, Australia
  • Doctor of Philosophy, University of Malaya, Malaysia

Memberships and Affiliations:


Sabrina started her academic career with AUT’s Accounting Department in 2014. She teaches both the undergraduate and postgraduate programmes in financial accounting and management accounting. Her teaching philosophy stems from her belief that the teacher is the facilitator of learning. She uses various learner-focussed strategies in her teaching to provide effective learning experiences for her students. In 2017, she was awarded fellowship by the UK Higher Education Academy, an internationally recognised mark of professional expertise in teaching. She won AUT’s Vice Chancellor award and the Faculty of Business, Economics & Law’s award for Individual Teaching Excellence in 2019 and 2018 respectively, and also received the Accounting Department’s Certificate of Excellence for outstanding contribution for paper coordination and teaching in 2016

Teaching Areas:

  • Accounting Essentials
  • Accounting Practice and Systems
  • Accounting for Decision Making
  • Financial Reporting
  • Advanced Financial Accounting
  • Management Accounting
  • Advanced Management Accounting
  • Strategic Management Accounting
  • Professional Accounting Practices
  • Academic supervision

Research Areas:

  • Web-based corporate social responsibility communication
  • Visual sustainability disclosure
  • Accountability of the performing arts industry
  • Offshore outsourcing and international trade

Research Summary:

Sabrina’s research is primarily in the area of corporate social responsibility (CSR)/sustainability disclosure. Her present work mainly focuses on examining the utilisation of technology in voluntary corporate communications, specifically in the area of web-based social and environmental disclosures. She has also developed a keen interest in analysing the utilisation of photographic disclosure for impression management and visual persuasion. In addition, her research interest also include investigating corporate communication of specific sustainability issues that have significant social impact such as workplace diversity reporting, as well as contemporary issues affecting the accounting profession. She has published articles in refereed journals, authored peered review books and presented in international conferences. She has also refereed articles for ranked journals, organised conferences, reviewed conference papers and supervised students for their research.

Current Research Projects:

  • Visual persuasion using sustainability related photographic images
  • Social media and dialogic accountability
  • LGBT reporting by global companies – An exploration
  • Exploring interaction of professional accounting bodies in Malaysia and its impact on the accounting profession



  • Chong, S. and Rahman, A. (2019, forthcoming). Web-based impression management? Salient features for CSR disclosure prominence. Sustainability Accounting, Management and Policy Journal. https://doi.org/10.1108/SAMPJ-08-2018-0221
  • Chong, S., Narayan, A. and Ali, I. (2019). Photographs depicting CSR: Captured reality or creative illusion?. Pacific Accounting Review, 31(3), 313-335..
  • Chong, S., Ali, I. and Lodhia, S. (2016). A model for gauging the prominence of web-based CSR disclosure. Pacific Accounting Review, 28(4), 431-45.
  • Chong, S. (2013). Leveraging corporate responsibility through the changing role of government: The Malaysian perspective. China-ASEAN Perspective Forum Journal, 3(1), June/July 2013, ISSN2231-9174.
  • Chong, S. (2012). Social well-being and business value: The Measurement Issues. China-ASEAN Integration & Trade Journal, 2(1&2), April/October 2012.
  • Chong, S. (2011). Regionalize corporate social responsibility? Making CAFTA work. China-ASEAN Integration & Trade Journal, 1(1), December 2011.
  • Chong, S. and Wad, P. (2009). Corporate social responsibility and offshore outsourcing: Electrical and electronics firms in Malaysia. International Journal of Institutions and Economics, 1(2), October 2009, 253-282.

Peer-Reviewed Books/ Book Review

  • Chong, S. (2012). Corporate Responsibility – Need or Fad?. Kuala Lumpur: University of Malaya Press, ISBN: 978-983-100-565-1.
  • Chong, S. (2010). One Billion Customers – Lessons from the Front Lines of Doing Business in China by James McGregor. New York: Wall Street Journal Book, 2005, 312 pp. + xxi. In International Journal of China Studies, 1(2), November.
  • Chong, S. (2008). Accounting Theory. Kuala Lumpur: Open University Malaysia (OUM).

Media Releases


  • 2019 – AUT’s Vice Chancellor Award for Individual Teaching Excellence
  • 2019 - Accounting and Finance Association of Australia and New Zealand (AFAANZ) research grant.
  • 2018 – Faculty of Business, Economics and Law contestable research grant
  • 2018 – Faculty of Business, Economic & Law Individual Excellence in Teaching Award.
  • 2017 – Accounting and Finance Association of Australia and New Zealand (AFAANZ) research grant.
  • 2016 – Best paper award by Chartered Institute of Management Accountants (CIMA) in the 2016 Auckland Regional Accounting conference (ARA).
  • 2015 – Best overall paper for the 2015 Auckland Regional Accounting conference (ARA).
  • The University of Malaya Excellence Awards (PhD category).
  • Postgraduate Research Grant, University of Malaya.