Rouxelle De Villiers

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Senior Lecturer (Marketing & Sales)

Phone: +64 9 921 9999 – ext: 5198

Email: rdevilli@aut.ac.nz

Qualifications:

  • PhD (Executive Decision Competency Development) - AUT
  • M Comm (Marketing)  - University of Pretoria
  • MDP – University of Stellenbosch Business School - USBS
  • BSc – University of Stellenbosch - US
  • HDE – Higher Diploma in Education (Advanced Mathematics) – US

Memberships and Affiliations:

  • ANZMAC
  • AMA
  • IMNZ
  • Auckland Chamber of Commerce
  • CM(SA)
  • Beta Gamma Sigma

Publications:

Selected journal articles

  1. De Villiers, R. & Woodside, A.G. (accepted for Dec 2018).Embracing Asymmetric Reality and Displacing Symmetric Theory Testing. Australasian Marketing Journal, (4).
  2. De Villiers, R. & Tipgomut, P. (accepted for Dec 2018). Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: Insights, gaps and agenda for future research. Australasian Marketing Journal, (4).
  3. De Villiers, R. & Hess, A. C. (2018). Melding traditional and progressive andragogy in marketing education, using the hermeneutic competency development strategy. Australasian Marketing Journal, 26(2), 140-156. doi:10.1016/j.ausmj.2018.05.004
  4. De Villiers, R. (2017). QCA in empirical marketing research: An experiment featuring Dorah Explorah, investigating celebrity endorsement’s effect on product selection. Australasian Marketing Journal, 25(3), 225-250. Retrieved from https://doi.org/10.1016/j.ausmj.2017.09.001
  5. De Villiers, R. & Kirstein, M. (2017). Developing soft skills in undergraduate accounting programs: The theory and practice of peer-mentoring for international students. Journal of International Business Education, 12, 5-28. Retrieved from http://www.neilsonjournals.com/JIBE/jibev12.html
  6. De Villiers, R. (2016). Marketing's metamorphosis: From marketing's chrysalis to marketing's butterfly effect. Australasian Marketing Journal, 24(4), 309-313. doi:10.1016/j.ausmj.2016.11.003
  7. De Villiers, R., Scott-Kennel, K. & Larke, R. (2016). Principles of effective e-assessment: A proposed framework. Journal of International Business Education, 11, 65-92. Retrieved from http://www.neilsonjournals.com/JIBE/
  8. De Villiers, R., Woodside, A. G. & Marshall, R. (2016). Making tough decisions competently: Assessing the value of product portfolio planning methods, devil’s advocacy, group discussion, weighting priorities, and evidenced-based information. Journal of Business Research, 69(8), 2849-2862. doi:10.1016/j.jbusres.2015.12.054
  9. De Villiers, R. (2015). Consumer brand enmeshment: Typography and complexity modeling of consumer brand engagement and brand loyalty enactments. Journal of Business Research, 68(9), 1953-1963. doi:10.1016/j.jbusres.2015.01.005
  10. De Villiers, R. (2015). Modifying culture and identity: A deep gaze into tourists’ quotidian culture and identity modification processes. International Journal of Culture, Tourism and Hospitality Research, 9(4), 388-398. doi:10.1108/IJCTHR-08-2015-0085
  11. Marshall, R. & De Villiers, R. (2015). Marketing tourists gazing into the tourism domain. International Journal of Culture, Tourism and Hospitality Research, 9(4), 417-422. doi:10.1108/IJCTHR-08-2015-0087
  12. De Villiers, R. (2014). Book essay on "The dark side of transformational leadership: A critical perspective" [by David Tourish]. Journal of Business Research, 67(12), 2512-2514. doi:10.1016/j.jbusres.2014.01.006
  13. De Villiers, R. & Botes, V. L. (2014). Educational drama: A model used in a business school. E-Journal of Business Education and Scholarship of Teaching, 8(2), 39-53. Retrieved from http://www.ejbest.org/a.php?/content/issue/15
  14. de Villiers, C. & De Villiers, R. (2013). The influence of epistemology: An auto-ethnography. Accounting, Auditing and Accountability Journal, 26(1), 159-161. doi:10.1108/09513571311285658
  15. De Villiers, R. (2013). 7 principles of highly effective managerial feedback: Theory and practice in managerial development interventions. International Journal of Management Education, 11(2), 66-74. doi:10.1016/j.ijme.2013.01.002
  16. De Villiers, R. & Botes, V. (2013). The impact of skills development interventions on corporate control: Executives' & directors' coaching. Corporate Board: Role, Duties and Composition, 9(3), 50-65. doi:10.22495/cbv9i3art5
  17. De Villiers, R. (2012). Optimizing corporate control through executive development: The role of coaching. Corporate Ownership and Control, 10(1-6), 559-572. doi:10.22495/cocv10i1c6art1
  18. De Villiers, R. (2010). The incorporation of soft skills into accounting curricula: preparing accounting graduates for their unpredictable futures. Meditari Accountancy Research, 18(2), 1-22.

Selected book chapters

  1. De Villiers, R. & Bish, R. (2017). Medical insurance mayhem: One woman’s struggle for information. In: A. G. Woodside (Ed.): Trade Tales: Decoding Customers' Stories (Advances in Culture, Tourism and Hospitality Research), Vol. 14, pp. 63-70. Emerald Publishing Limited. Retrieved from http://emeraldinsight.com/doi/full/10.1108/S1871-317320170000014011
  2. De Villiers, R. & Dullabh, K. (2017). If it ain’t broke: Resolving customer complaints in hospitality management. In: A. G. Woodside (Ed.): Trade Tales: Decoding Customers' Stories (Advances in Culture, Tourism and Hospitality Research), Vol. 14, pp. 71-76. Emerald Publishing Limited. Retrieved from http://emeraldinsight.com/doi/full/10.1108/S1871-317320170000014012
  3. De Villiers, R. & Murphy, J. (2017). Dreaded dentist visit: A tale of trauma, tears, and poor treatment. In: A. G. Woodside (Ed.): Trade Tales: Decoding Customers' Stories (Advances in Culture, Tourism and Hospitality Research), Vol. 14, pp. 77-83. Emerald Publishing Limited. Retrieved from http://emeraldinsight.com/doi/full/10.1108/S1871-317320170000014013
  4. De Villiers, R. & O'Hara, T. (2017). A clean, mean, broken machine: Resolving customer complaints in hospitality management. In: A. G. Woodside (Ed.): Trade Tales: Decoding Customers' Stories (Advances in Culture, Tourism and Hospitality Research), Vol. 14, pp. 85-92. Emerald Publishing Limited. Retrieved from http://emeraldinsight.com/doi/full/10.1108/S1871-317320170000014014
  5. De Villiers, R. & Rubenstein, K. (2017). The once and future fastfood king. Resolving customer complaints in hospitality management. In: A. G. Woodside (Ed.): Trade Tales: Decoding Customers' Stories (Advances in Culture, Tourism and Hospitality Research), Vol. 14, pp. 93-102. Emerald Publishing Limited. Retrieved from http://emeraldinsight.com/doi/full/10.1108/S1871-317320170000014016
  6. De Villiers, R. & Ryan, G. (2017). Noname nightmare: Resolving customer complaints in hospitality management. In: A. G. Woodside (Ed.): Trade Tales: Decoding Customers' Stories (Advances in Culture, Tourism and Hospitality Research), Vol. 14, pp. 179-186. Emerald Publishing Limited. Retrieved from http://emeraldinsight.com/doi/full/10.1108/S1871-317320170000014029
  7. De Villiers, R. & Rigby, C. (2017). Denizen leaders as radical negotiators of third alternatives in complex societies: Not yours, not mine, but ours. In: A. Boitano de Moras, R. L. Dutra, & H. E. Schockman (Eds.): Breaking the zero-sum game: Transforming societies through inclusive leadership, pp.79-101. Bingley, UK: Emerald Publishing Ltd. Retrieved from http://www.emeraldinsight.com/doi/book/10.1108/s2058-880120172017
  8. Woodside, A. G., De Villiers, R., Chen, P. J. & Huan, T. C. (2017). Customer and hospitality service-provider dramas: Stories experiential learning exercises, and deep assessment. In: A. G. Woodside (Ed.): Trade Tales: Decoding Customers' Stories (Advances in Culture, Tourism and Hospitality Research), Vol. 14, pp. 1-6. Howard House, Wagon Lane, Bingley BD16 1WA, UK: Emerald Publication Limited. Retrieved from http://emeraldinsight.com/doi/full/10.1108/S1871-317320170000014001
  9. De Villiers, R., Hankin, R. & Woodside, A. (2016). Making decisions well and badly: How stakeholders’ discussions influence individual executives’ decision confidence and competence. In: A. Woodside (Ed.): Making tough decisions well and badly: Framing, deciding, implementing, assessing (Advances in Business Marketing and Purchasing), Vol. 24, pp. 87-116. Emerald Group Publishing Limited. doi:10.1108/S1069-096420160000024006

Most recent conference contributions

  1. John, S. P. & De Villiers, R. (2017). Adoption of visual media communication in tourism marketing. In: L. Robinson, L. Brennan & M. Reid (Eds.): ANZMAC 2017 Marketing for Impact Conference Proceedings, pp. 502-508. Melbourne, Australia: RMIT University. Retrieved from https://www.rmit.edu.au/events/all-events/conferences/2017/december/anzmac
  2. De Villiers, R., Woodside, A. G., Chen, P. -J. & Megehee, C. (2017). Flipping the classroom with trade tales: Creative nonfiction writing and theatre productions of customer-marketer interactions. In: R. Chandy, J. Inman, & C. Moorman (Eds.): Winter Marketing Academic Conference 2017 Better Marketing for a Better World, Vol. 28. Orlando, Florida, USA: American Marketing Association. Retrieved from http://ww.proceedings.com/
  3. De Villiers, R. (2017). Soft skills & inter-personal competencies: Preparing accounting graduates for our volatile, uncertain, complex and ambiguous future. Paper presentation: Meditari Accountancy Research Conference 2017. Nishinomiya, Japan: Kwansei Gakuin University. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/news_story.htm?id=7067
  4. De Villiers, R. (2017). Soft skills, listening skills & deaf accounting school. Paper presentation: Meditari Accountancy Research Conference 2017. Nishinomiya, Japan: Kwansei Gakuin University. Retrieved from http://www.emeraldgrouppublishing.com/products/journals/news_story.htm?id=7067