Paul White

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Programme and Curriculum Leader, Advertising Creativity

Phone: +64 9 921 9999 extn 7743

Email: paul.white@aut.ac.nz

Physical Address:

The Media Centre
Level 5, Room WG503
Sir Paul Reeves Building (WG)
2 Governor Fitzroy Place
AUT City Campus

Qualifications:

  • MPhil (Hons)
  • BA (Hons)
  • PGCE

Memberships and Affiliations:

  • D&AD (Design & Art Direction, UK based international membership)
  • Multimodal Research Centre (founder member)

Teaching Areas:

Postgraduate, graduate, undergraduate and professional development.

Research Areas:

  • Brand communication in an age of information overload
  • Creative writing
  • Nurturing creativity

Current Research Projects:

  • Mediational means and the composition of poetry.
  • Brand communication in an age of information overload

Publications:

  • White, P. (2013), Multimodality and space exploration: communicative space in action. In S. Norris and C.D. Meier (Eds.) Interactions, Images and Texts: A reader in multimodality (pp. 335-346). New York: De Gruyter.
  • White, P. (2013), Two poems: The First Monday & The Book Lover. Multimodality Vol 2(2): 217-222.
  • White, P. (2012), Multimodal's challenge to marketing theory: a discussion. Multimodality Vol 1(3):305-323
  • White, P. (2012). Reception as social action: The case of marketing. In S. Norris (Ed.), Multimodality in practice: Investigating theory-in-practice-through-methodology (pp. 138-152). New York: Routledge.
  • White, P. (2010). Grabbing attention: The importance of modal density in advertising. Visual Communication, 9(4), 371-397.

Awards:

Appointments & Service Achievements 

Academic recognition:

  • 2010, Vice Chancellor's Award for Teaching Excellence
  • 2009, AUTSA Best lecturer in AUT
  • 2009, AUTSA Best lecturer in the faculty of Design & Creative Technologies
  • CAANZ/AUT Creative Strategy tutor

Professional Recognition of Practice:

  • 2000 – 3A’s Advertising Effectiveness Awards – Silver
  • 2000 - ACP Leaf Award Finalist
  • 1999 - ACP Leaf Award Finalist
  • 1999 - ACP Leaf Award Finalist
  • 1998 - AXIS Silver (TV)
  • 1998 - BBDO Worldwide Print Ad of the Year Award
  • 1998 - NAB Newspaper Campaign of the Year
  • 1998 - NAB Newspaper Campaign of the Month
  • 1998 - Marketing Media Awards - Grand Prix
  • 1998 - Marketing Media Awards - Gold
  • 1997 - London International Advertising Awards – Finalist (Magazine)
  • 1997 - Folio Magazine Awards (Aus) – Gold
  • 1997 - Folio Magazine Awards (Aus) – Finalist
  • 1997 - ACP Leaf Award Overall Winner ‘Ad of the Year’
  • 1996 - London International Advertising Awards – Finalist (TV)
  • 1996 - London International Advertising Awards – Finalist (Magazine Campaign)
  • 1996 - London International Advertising Awards – Finalist (Magazine)
  • 1996 - London International Advertising Awards – Finalist (Magazine)
  • 1996 - ACP Leaf Award Finalist
  • 1996 - ACP Leaf Award Finalist
  • 1996 - ACP Leaf Award Finalist
  • 1995 - London International Advertising Awards – Silver (TV)
  • 1994 - Mobius - Silver (Magazine Campaign)
  • 1994 - London International Advertising Awards – Silver (Magazine)
  • 1994 - AXIS - Silver (TV)
  • 1994 - AXIS - Bronze (TV)
  • 1994 - Folio Magazine Awards (Aus) – Gold
  • 1993 - AWARD (Aus) TV
  • 1993 - AWARD (Aus) Magazine
  • 1993 - AWARD (Aus) Magazine
  • 1992 - AXIS - Bronze (Print)
  • 1992 - AXIS - Bronze (Print)
  • 1992 - AXIS - Bronze (Print)
  • 1992 - AXIS - Bronze (Print)
  • 1992 - AXIS - Bronze (Print)
  • 1992 - AXIS - Bronze (Print)
  • 1992 - AXIS - Bronze (Print)
  • 1992 - AXIS - Bronze (Print)
  • 1991 - AWARD (Aus) Newspaper
  • 1991 - AXIS - Bronze (Print)
  • 1991 - Newspaper Advertising Awards – Gold
  • 1991 - Newspaper Advertising Awards – Gold
  • 1990 - British TV Ad Awards – Bronze (TV Campaign)
  • 1990 - UK Roses Awards – Gold (TV Campaign)
  • 1989 - UK Creative Circle – Gold (Newspaper)
  • 1989 - UK Creative Circle – Silver (Newspaper)
  • 1989 - UK Roses Awards – Gold (TV campaign)
  • 1989 - UK Roses Awards – Bronze (Newspaper)
  • 1988 - UK Roses Awards – Silver (Newspaper)
  • 1986 - Cannes Film Festival – Finalist (TV)
  • 1986 - D&AD Silver Nomination (TV Campaign)
  • 1985 - London International Advertising Awards (TV)
  • 1985 - UK Campaign Press Award (Magazine)
  • 1985 - UK Campaign Press Award (Magazine)
  • 1984 - UK Creative Circle – Silver (Newspaper)
  • 1984 - UK Creative Circle – Silver (Newspaper)
  • 1984 - UK Creative Circle – Silver (Newspaper)
  • 1984 - USA Communication Arts Award (Radio Campaign)
  • 1983 - D&AD (Magazine)
  • 1983 - D&AD (Billboard)
  • 1983 - UK Campaign Press Award – Silver (Magazine)
  • 1983 - UK Campaign Press Award – Silver (Magazine)
  • 1981 - UK Campaign Press Award – Silver (Newspaper)