Naseem Rahman

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PhD Student



PhD (currently enrolled) at AUT
Masters in Business Studies (MBS) Management Systems, Massey University
Postgraduate Diploma, Business Administration (DBA) Massey University
Diploma Business Studies (Information Systems),Massey University

Memberships and Affiliations:

  • IITP (formally, New Zealand Computer Society)
  • American Association of Information Systems (AIS)


Naseem has over 18 years of teaching experience in different tertiary institutions and 10 years of industry experience that span from Network administrator to IT specialist/consultant. She is an active researcher in the field of Business Information systems and has published papers and attended conferences both local and international. She is also an active reviewer for Conference Journal articles.

Research Areas:

Social media, knoweldge sharing, ICT, firm-level analysis.

Research Summary:

Thesis title

How does social media use influence organisational innovation? – A knowledge-sharing perspective

A brief introduction to the PhD research

Organisational use of social media is focused on creating brand awareness, and increasing customer retention and satisfaction. However, social media use can also have significant internal impacts.  It makes intra- and inter-organisational communication easier and increases the visibility of resources, thus weakening boundaries between functional silos (Leonardi, 2014). This encourages the sharing and dissemination of knowledge within and outside a firm, making it more useful and valuable (Laudon and Laudon, 2015). Once knowledge is shared, it can be applied on various products, processes and organizational designs (Tavasooli and Karlsson, 2015), which in turn may accelerate the rate of innovation. The purpose of this study is to understand how knowledge sharing through social media in organization influences innovation, and how the strength of this relationship is affected by its governance. The findings could assist management in understanding the role of social media facilitating knowledge sharing and innovation in organizations.


  1. Rahman, N., Arora, J., & Kularatne I. (2014). Employers’ Perception of using Social Media for recruitment.  Asia Pacific Journal of Business Management, 5(1); pp. 1-12.
  2. Rahman, N.J. (2014). The usage and online behaviour of Social Networking Sites among international students in New Zealand. Journal of Social Media and Society, 3(2); pp. 70-86.
  3. Rahman, N.J (2012). Assessing Critical Success Factors (CSFs) and Quality of Service: An empirical study based on Singapore companies. Asia Pacific Journal of Business and Management; 3(1); pp. 47-56
  4. Rahman, N.J. (2003). Critical Success Factors – an empirical study. Ngee Ann Polytechnic Online Journal, Singapore.
  5. Rahman, N.J. (2002). Usability of Search Engines – a survey of current practice. Singapore Education Journal, Singapore.