Phone: +64 9 921 9999 ext 8167
- Ph.D. Marketing and Management, Bicocca University of Milan, Italy. Doctoral Research at School of Resource and Environmental Management, Simon Fraser University – Vancouver, Canada.
- Dottore Magistrale in Computer Science, University of Milan, Italy.
- Post-graduate Certification in Education and Pedagogy, Bicocca University of Milan, Italy.
Memberships and Affiliations:
- Travel and Tourism Research Association – TTRA
- Tourism Education Future Initiatives – TEFI
- International Federation for IT and Travel & Tourism – IFITT
Dr Massimo Morellato is currently exploring patterns of leisure consumption in coastal and mountain destinations in New Zealand and overseas with an attention on community and tourism development under a more sustainable use of natural, cultural and recreational resources.
His investigation on ski areas focuses on skiers' perceptions and the ski areas attributes that influence the tourism/leisure experiences that people have at different ski resorts and club fields. Massimo's research interest includes the evolving ski demand and the developing ski industry and how the unique and heterogeneous ski areas are experienced and managed.
Massimo has several years of world wide experience in research projects focusing on event impacts and legacies. He was research coordinator in Whistler BC for '2010 Olympic Legacy Research' in collaboration with BC Ministry of Tourism Culture and Arts. More recently he conducted studies on the NZ Winter Games in Queenstown, the World Master Games in Auckland, and ArtWeek in Auckland.
Re-kindling his old expertise in Computer Science and artificial vision systems, Massimo is currently involved in educational projects with the aim to use AR/VR mobile tools in tertiary education as well enhancing indigenous narratives in generational reconnection.
Massimo's research interests span across the disciplines of tourism and marketing and he is particularly attracted to interdisciplinary studies with the active involvement of post-graduate students.
- Introduction to event studies
- Events Impacts and legacies
- Contemporary issues in event management
- Research methods in tourism and events
- Place marketing
- App Lab in tourism
- Marketing and tourism
- Event legacies
- Network social responsibility and sustainable development
- Sport and adventure recreation
- Mountain and coastal leisure value
- mobile augmented reality, ICT in community development
- Tourism education.
Current Research Projects:
- Ski areas. Research project on the evolving ski demand and ski industry, the attitude and preferences of different skiers, how the unique and heterogeneous ski resorts and club fields are experienced and managed.
- Coastal leisure value. The role of leisure amenities in nurturing community development and attracting tourists as well as 'costal commuters' and life-style migrants.
- Intangible assets of events. Assessing socio-economic implications and legacies of designing and delivering events (Art Week Auckland, America’s Cup).
- Supervision of postgraduate research project on scuba diving experience (Cambodia) co-creation in sharing economy (Vietnam), co-management of protected areas (Canada and New Zealand), mobile AR in indigenous narratives (Malaysia).