Dr Massimo Morellato

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Lecturer

Phone: +64 9 921 9999 ext 8167

Email: massimo.morellato@aut.ac.nz

Qualifications:

  • Ph.D. Marketing and Management, Bicocca University of Milan, Italy. Doctoral Research at School of Resource and Environmental Management, Simon Fraser University – Vancouver, Canada.
  • Dottore Magistrale in Computer Science, University of Milan, Italy.
  • Post-graduate Certification in Education and Pedagogy, Bicocca University of Milan, Italy.

Memberships and Affiliations:

  • Travel and Tourism Research Association – TTRA
  • Tourism Education Future Initiatives – TEFI
  • International Federation for IT and Travel & Tourism – IFITT

Biography:

Dr Massimo Morellato is currently exploring patterns of leisure consumption in coastal and mountain destinations in New Zealand and overseas with an attention on community and tourism development under a more sustainable use of natural, cultural and recreational resources.

His investigation on ski areas focuses on skiers' perceptions and the ski areas attributes that influence the tourism/leisure experiences that people have at different ski resorts and club fields. Massimo's research interest includes the evolving ski demand and the developing ski industry and how the unique and heterogeneous ski areas are experienced and managed.

Massimo has several years of world wide experience in research projects focusing on event impacts and legacies. He was research coordinator in Whistler BC for '2010 Olympic Legacy Research' in collaboration with BC Ministry of Tourism Culture and Arts. More recently he conducted studies on the NZ Winter Games in Queenstown, the World Master Games in Auckland, and ArtWeek in Auckland.

Re-kindling his old expertise in Computer Science and artificial vision systems, Massimo is currently involved in educational projects with the aim to use AR/VR mobile tools in tertiary education as well enhancing indigenous narratives in generational reconnection.

Massimo's research interests span across the disciplines of tourism and marketing and he is particularly attracted to interdisciplinary studies with the active involvement of post-graduate students.

Teaching Areas:

  • Introduction to event studies
  • Events Impacts and legacies
  • Contemporary issues in event management
  • Research methods in tourism and events
  • Place marketing
  • App Lab in tourism

Research Areas:

  • Marketing and tourism
  • Event legacies
  • Network social responsibility and sustainable development
  • Sport and adventure recreation
  • Mountain and coastal leisure value
  • mobile augmented reality, ICT in community development
  • Tourism education.

Current Research Projects:

  • Ski areas. Research project on the evolving ski demand and ski industry, the attitude and preferences of different skiers, how the unique and heterogeneous ski resorts and club fields are experienced and managed.
  • Coastal leisure value. The role of leisure amenities in nurturing community development and attracting tourists as well as 'costal commuters' and life-style migrants.
  • Intangible assets of events. Assessing socio-economic implications and legacies of designing and delivering events (Art Week Auckland, America’s Cup).
  • Supervision of postgraduate research project on scuba diving experience (Cambodia) co-creation in sharing economy (Vietnam), co-management of protected areas (Canada and New Zealand), mobile AR in indigenous narratives (Malaysia).

Publications:

  • Morellato M. (2019). Winter leisure capital in boutique destinations. Paper presented at Consumer Behaviour in Tourism Symposium CBTS 2019, Bruneck, Italy.
  • Hallmann, K., Wright R.K.,  Morellato M. (2019). Volunteering as way of life in New Zealand: Volunteering as serious leisure? ANZALS Conference 2019 Australia and New Zealand Association for Leisure Studies. Queenstown, New Zealand.
  • Morellato, M. (2018). Community Ownership in Winter Recreation and Tourism: Ski Hills and Club Fields. Paper presented at TTRA Canada conference 2018. Halifax, Canada.
  • Morellato, M. (2017). Rethinking the technology-enhanced learning: disconnect passive consumers, reconnect active producers of knowledge. In Benckendorff, P., Zehrer, A.(Ed.) Handbook of Teaching and Learning in Tourism. Cheltenham, UK: Edward Elgar.  ISBN 978 1 78471 479 6
  • Kunthea, P., Orams, M. B., & Morellato, M. (2017). Scuba diving tourism in Cambodia. International Congress on Coastal and Marine Tourism. Gothenburg, Sweden.
  • Morellato, M., Zhang, S. (2017). Playing Mahara with the students in event management. Paper presented at the New Zealand conference Mahara Hui 2017. Auckland, New Zealand.
  • Morellato, M. (2017). New immigrants and the changing demand for snow recreation in New Zealand. Paper presented at CAUTHE Conference 2017 Council for Australasian Tourism and Hospitality Education. Dunedin, New Zealand. February 7-10. ISBN: 978-0-473-38824-9
  • Morellato, M. White, D. (2017). Artweek Auckland, reputational capital and events for urban transformation. Paper presented at CAUTHE Conference 2017 Council for Australasian Tourism and Hospitality Education. Dunedin, New Zealand. ISBN: 978-0-473-38824-9
  • May, E., Morellato, M. (2017). Events as tourism strategies in small island developing states. Paper presented at CAUTHE Conference 2017 Council for Australasian Tourism and Hospitality Education. Dunedin, New Zealand. ISBN: 978-0-473-38824-9
  • Morellato, M. (2015). Coastal leisure value in Muriwai New Zealand. Poster at the International Congress on Coastal and Marine Tourism. Kailua-Kona, Hawaii.
  • Morellato, M. (2015). Exploring methods for mining opinions and emotions in tourism research. Paper presented at TTRA Canada conference 2015. Niagara Falls, Toronto, Canada.
  • Morellato, M., Spooner H. (2015). Digital-enhanced learning in Aotearoa, New Zealand:  Te Matatiki and Event Studies. Presentation at the 13th Asia Pacific CHRIE Conference 2015. Auckland, New Zealand.
  • Morellato, M. (2014). Digital Competence in Tourism Education: Cooperative-experiential Learning, Journal of Teaching in Travel & Tourism, 14(2), 184-209, DOI:10.1080/15313220.2014.907959
  • Morellato, M., Williams, P.W. (2014). Network stakeholder management as an antecedent to effective mega-event legacies development. Conference Proceeding TTRA Travel and tourism research association, Brugge, Belgium.
  • Morellato, M. (2014). The Paradigm of Mobile Software Agent in Tourism Applications. Paper presented at IFITT Conference, Dublin, Ireland.
  • Morellato M., Farronato, N. Scuotto, V. (2013). Opinion mining in tourism: an emotional tagging and affective representation technique for analyzing customer response. Paper presented at Consumer Behaviour in Tourism Symposium CBTS, Bruneck, Italy.
  • Scuotto, V., Morellato, M. (2013). Entrepreneurial Knowledge and Digital Competence: Keys to Success for Student Entrepreneurship. Journal of Knowledge Economy. Vol 4 (2). 1868-7873.
  • Morellato, M., Williams, P.W. (2013). Measuring destination reputation; a theoretical framework for a multi-stakeholder assessment instrument. Conference Proceeding TTRA Travel and tourism research association, Dublin, Ireland.
  • Morellato, M. (2012). Tourism Destination Reputation: Key Dimensions in Resort Destination Hosting Mega-events. Conference Proceeding Going Global in Reputation Economy, Milano, Italy.
  • Morellato, M. (2012). Reputational Capital and Olympic Events. Conference Proceedings 6th World Conference Graduate Research Tourism, Hospitality and Leisure, Fethiye (Turkey), 1244-1249.  978-605-5437-83-1.
  • Morellato, M. (2012). Reputational Capital and Olympic Events: a case study of Whistler Live! Doctoral dissertation, Bicocca University, Milano, Italy.
  • Morellato, M. (2008). Gestión de destinos alpinos. Estudio de estrategias exitosas para destinos de montañas y lugares bajo impacto de las masas de turismo. Revista de análisis turístico. 6, 49-65. 1885-2564.
  • Morellato, M. (2008). Alpine Destination Management. Case studies of successful strategies for mountain destinations and venues under impact of mass tourism flows. Paper presented at XVII International Leisure and Tourism Symposium. ESADE, Barcelona, Spain.