Margarita Lyulicheva

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PhD Scholar



  • Master of Business (Marketing, First Class Honours), Auckland University of Technology, 2015
  • Bachelor of Business (Double major: International Business and Marketing), Auckland University of Technology, 2012
  • Bachelor of Tourism Management (Double major: Hospitality and Tourism Management and English-Russian Translation), Russian International Academy of Tourism; Moscow, Russia, 2009


Margarita has completed Master degree with the First Class Honours, studying how leisure consumption affects psychological well-being of immigrants after the critical life event – immigration. Currently Margarita holds Vice Chancellor’s Doctoral Scholarship and her research focuses on wellness retreats and healthy lifestyle trends.

Research Areas:

Consumer behavior, tourism marketing, wellness and health, marketing communications

Research Supervisor

  • Associate Professor Kenneth F Hyde
  • Dr Crystal Yap


  • Margarita Lyulicheva, Sheau-Fen Yap & Sanjaya Gaur (2016). Critical Life Event, Leisure Consumption and Psychological Well-being. Macromarketing Conference, Trinity College Dublin, 13th – 15th July 2016