Maree Lockie

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PhD Scholar

Phone: +64 9 921 9999 – ext: 6026

Email: maree.lockie@aut.ac.nz

Qualifications:

  • Bbus (Marketing and International Business)
  • Bbus (First Class Hons, Marketing)
  • Mbus (First Class Hons, Marketing)

Biography:

After completing a master’s thesis in how online reviews are read using eye-tracking, Maree has an interest in online consumer behaviour, especially in electronic word-of-mouth and social media, consumer information search and sensory research. Her PhD research has a focus on consumer trust in blogs and intends to use a combination of sensory and traditional research methods to investigate this topic. Maree is a Vice Chancellor’s Doctoral Scholarship awardee.

Research Areas:

•    Online marketing, social media and web 2.0 (specifically blogs), trust, sensory research, consumer behaviour 

Research Summary:

 Research Supervisor
•    Associate Professor Kenneth Hyde
•    Dr. Martin Waiguny

Publications:

Lockie M, Waiguny M, Grabner-Kräuter S. (2015) How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews. Australasian Marketing Journal (AMJ), 23(2), 168-178. doi: 10.1016/j.AUTSAj.2015.01.005