Dr Mark Glynn (Acting Head of Department, Semester 1 2019)

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Associate Professor in Marketing, Acting Head of Department, Semester 1 2019

Phone: 921 9999 x 5813

Email: mark.glynn@aut.ac.nz


  • Doctor of Philosophy (PhD) in Marketing from University of Auckland
  • Master of Commerce (1st Class Hons) in Marketing and International Business

Memberships and Affiliations:

  • Member of the Academy of Marketing Science, Beta Gamma Sigma New Zealand Chapter



Mark has published many academic papers and his work appears in international journals such as European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, as well as Marketing Theory. Mark has supervised three doctorates and over thirty research masters theses.  Prior to his academic career, Mark had fifteen years business experience in marketing management.

Teaching Areas:

  • Strategic Brand Management
  • Advanced Brand Management

Research Areas:

  • Branding
  • Business-to-Business Marketing
  • Relationship Marketing
  • Private Labels

Research Summary:

Mark’s research addresses the area of marketing strategy, with interests in brand management, manufacturer-retailer relationships, business-to-business marketing and private-labels.

Current Research Projects:

  • Resource Mobilisation
  • Retailer Willingness to Invest in Manufacturer Brands


  1. Glynn, M.S (2015). Introduction to the special issue on Resource Management. Australasian Marketing Journal. Vol 23, (2) 94-95
  2. Zhang, A.L & Glynn, M.S (2015). Towards a framework of a salesperson’s resource facilitation and interaction. Australasian Marketing Journal. Vol 23, (2) 124-131
  3. Glynn, M.S. & Brodie, R.J. (2015). Theories of Value and Brand equity Marketing Theory: A Student Text, 3rd edition, edited by Michael J. Baker and Mike Saren. Sage Publications.
  4. Glynn M.S. & T. Widjaja (2015) Private Label Personality: Applying Brand Personality to Private Labels. The International Review of Retailing, Distribution and Consumer Research. Vol. 25 (4) 362-378
  5. M. Mandlik, Glynn M.S. & Hyde, K. (2014) Client Contribution in Professional service Delivery: Implications for Relationship Quality. New Zealand Journal of Applied Business. Vol. 12 (1) 19-34.
  6. Hollebeek L.D., Glynn M.S. & Brodie, R.J. (2014) Brand Engagement in Social Media: Conceptualization, Scale Development & Validation. Journal of Interactive Marketing. Vol. 28, (2) 149-156.
  7. Zhang, A. L., Baxter, R., & Glynn, M. S. (2013) How salespeople facilitate buyers' resource availability to enhance seller outcomes. Industrial Marketing Management. Vol. 42, (7) 1121-1130.
  8. Glynn M.S. & Woodside A.G. (Eds). (2012) Advances in Business Marketing and Purchasing Volume 18: Business-to-Business Management: Strategy, Cases, and Solutions, Bingley, U.K.: Emerald Press.
  9. Glynn, M.S. (2012). Primer in B2B Brand-Building Strategies with a Reader Practicum. Journal of Business Research, Vol. 65 (5) 666-675.
  10. Glynn, M.S., Brodie, R. J., & Motion, J. (2012). The benefits of manufacturers’     brands to retailers. European Journal of Marketing, Vol. 46 (9) 1127-1149
  11. Glynn M.S. (2010). The Moderating Effect of Brand Strength in Manufacturer-    Reseller Relationships.  Industrial Marketing Management. Volume 39 (8) 1226-    1233. 
  12. Glynn, M.S., & Chen S. (2009). Consumer-factors Moderating Private Label Brand Success: Further Empirical Results. International Journal of Retail and Distribution Management. 37 (11) 896-914.
  13. Lindgreen, A., Revez, B., & Glynn, M.S. (2009). Purchasing Orientation, Journal of Business and Industrial Marketing. 24 (3/4), 1-18.
  14. Glynn, M.S. (2009a). Integrating brand, retailer and end-customer perspectives, Marketing Theory, 9 (1), 133-136.
  15. Glynn, M.S., Motion, J., & Brodie, R.J. (2007). Sources of Brand Benefits in Manufacturer-Reseller B2B Relationships. Journal of Business and Industrial Marketing. 22 (6), 400-409.


  • Outstanding Reviewer 2012 Journal of Business & Industrial Marketing
  • Best Thesis Award in the category of Marketing Strategy, Emerald/EFMD Outstanding Doctoral Research Awards 2006