Laura’s research focuses consumers who behave in a sustainable way (e.g. buying second-hand luxury clothing) without congruent sustainable attitudes. Her research terms this the behaviour-attitude gap. By better understanding consumer attitudes and buying behaviours of resold designer fashion, marketing techniques can be used to encourage consumers to behave, think, and feel in a more sustainable way. This research provides insights into sustainable consumption, paving a way forward using marketing as part of the solution to the sustainable issues we are facing.