Dr Jeremy Morrow


Phone: +64 9 9219999 ext 7914

Email: Jeremy.morrow@aut.ac.nz


  • PhD in Management, Auckland University of Technology
  • Master of Business (First Class Honors), Auckland University of Technology
  • Master of Business Administration (Merit), Auckland University of Technology
  • Post Graduate Diploma of Teaching and Learning (Secondary), Christchurch College of Education
  • Bachelor of Tourism Management, Waiariki Institute of Technology


Jeremy has been a lecturer in the Management Department since 2018. Jeremy teaches across arrange of subjects and papers within the Management Department, which reflects his varied interests, qualifications and expertise.

Jeremy first joined AUT’s Management Department in 2013 as a Research Assistant and Teaching Assistant as part of his goal of transitioning from teaching at NZ secondary schools. In 2014 Jeremy received a Faculty Award for Excellence in Teaching 2014 for his work as a Teaching Assistant of Management and Organisation (MAO). 2014 is also when Jeremy began his PhD and received a Faculty Fees Scholarship and accepted a Graduate Assistant scholarship at AUT for 2015-2017.

Teaching Areas:

  • Management
  • Strategic Management
  • Organisational Behavior

Research Areas:

  • Management
  • Strategic Management, particularly strategy implementation and Authentic Strategy.
  • Environmental (Green) Strategies, capabilities and routines.

Research Summary:

Jeremy’s PhD Thesis: The Implementation of Authentic Strategy in Service Organisations: The Case of Environmental Strategies, examined the processes used to implement green strategies by focusing on the how green routines and capabilities are developed within three case organisations. This research undertook a multi-level analysis to examine the businesses as a whole: examining the meso and micro levels.


Peer Reviewed Article

  • Morrow, J., & Mowatt, S. (2015). The Implementation of Authentic Sustainable Strategies: i-SITE Middle Managers, Employees and the Delivery of 100% Pure New Zealand. Business Strategy & the Environment, 24(7), 656–666. Doi: 10.1002/bse.1897

Book Review

  • Morrow, J. (2015). Can Green Sustain Growth? From the Religion to the Reality of Sustainable Prosperity. Social and Environmental Accountability Journal, 35(3), 202. Doi: 10.1080/0969160X.2015.1093781


  • Graduate Assistant Scholarship, 2015-2017
  • Business Faculty PhD Fees Scholarship, 2015
  • Faculty Award for Excellence in Teaching, 2014
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