Dr Jungkeun Kim

profile image

Senior Lecturer of Marketing

Phone: +64 9 921 9999 ext 5091

Email: jungkeun.kim@aut.ac.nz

Physical Address:

Room WY 424
AUT City Campus
120 Mayoral Drive
Auckland 1010
New Zealand

Postal Address:

Faculty of Business & Law
Auckland University of Technology
Private Bag 92006
Auckland 1142, New Zealand


  • Ph. D. in Marketing, University of Minnesota, 2008
  • MA in Marketing, Korea University, 2000
  • BA in Business Administration, Korea University, 1995

Memberships and Affiliations:

  • Associate editor for the Australasian Marketing Journal, 2014-


Jungkeun Kim is a Senior Lecturer of Marketing at the Faculty of Business and Law at the Auckland University of Technology, New Zealand. He received his Ph D in Marketing from the University of Minnesota. His main research interests are in consumer decision-making and consumer behavior. His research has been published in the Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, European Journal of Marketing, Journal of Business Research, Journal of Travel Research, and Marketing Letters. He has shared his research with various audiences by invitation from academic universities including Hong Kong Polytechnic University, University of Melbourne, Monash University, Korea University, Sogang University, and KAIST as well as non-academic organizations, such as The Korea New Zealand Business Council, the New Zealand Korean Association, and LG CNS. He currently serves as an Associate Editor of Australasian Marketing Journal.

Teaching Areas:

  • Marketing
  • Marketing Research
  • Consumer Decision


  1. Cui, Yuanyuan (Gina), Amy Errmann, Jungkeun Kim, Yuri Seo, Yingzi Xu, and Fang Zhao [equal contribution] (2019), “Moral Effects of Physical Cleansing and Pro-Environmental Hotel Choices,” Journal of Travel Research, forthcoming. (A* in ABDC list)
  2. Kim, Jungkeun, Drew Franklin, Megan Phillips, & Euejung Hwang (2019), “Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers’ Hotel Preference,” Journal of Travel Research, forthcoming. (A* in ABDC list)
  3. Kim, Jungkeun, Seongseop (Sam) Kim, Jin-Soo Lee, Peter BeomCheol, & Yuanyuan (Gina) Cui (2019), “Influence of Choice Architecture on the Preference for a Pro-Environmental Hotel,” Journal of Travel Research, forthcoming. (A* in ABDC list)
  4. Kim, Jungkeun, Yuanyuan (Gina) Cui, Sungha Jang, Mark T. Spence, & Jongwon Park(2019), ” Response to Thoemmes and Lemmer (2019) regarding Mediation Analysis Revisited,” Australasian Marketing Journal, 27(2), 126-128. (B in ABDC list)
  5. Yap, Sheau-Fen Yap, Jae-Eun Kim, Christina Kwai Choi Lee, Yingzi Xu, &  Jungkeun Kim (2019), “Social Capital and Health Risk: An Integrative Review,” Australasian Marketing Journal, 27(1), 24-31. (B in ABDC list)
  6. Seo, Yuri, Jungkeun Kim, Y. K. Choi, & Xiaozhu Li (2019), “In ‘likes’ We Trust: Likes, Disclosures, and Firm-serving Motives in Social Media Advertising,” European Journal of Marketing, forthcoming.(A* in ABDC list)
  7. Kim, Jungkeun & Yuri Seo (2019), “An Evolutionary Perspective on Risk Taking in Tourism,” Journal of Travel Research, forthcoming. (A* in ABDC list)
  8. Kim, Jungkeun, Peter BeomCheol Kim, Jin-Soo Lee, Seongseop (Sam) Kim, & Ken Hyde (2019), “The Influence of Decision Task on the Magnitude of Decoy and Compromise Effects in a Travel Decision,” Journal of Travel Research, forthcoming. (A* in ABDC list)
  9. Hwang, Euejung Jungkeun Kim, Jacob C. Lee, & Saetbyeol Kim [equal contribution] (2019), “To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities,” Journal of Travel Research, 58(6), 961-976. (A* in ABDC list)
  10. Kim, Jungkeun, Euejung Hwang, Jooyoung Park, Jacob C. Lee, & Jongwon Park (2019), “Position Effects of Menu Item Displays in Consumer Choices: A Comparison of Horizontal versus Vertical Displays,” Cornell Hospitality Quarterly, 60(2), 116-124. (A in ABDC list)
  11. Kim, Jungkeun (2019), “The Impact of Different Price Promotions on Customer Retention,” Journal of Retailing and Consumer Service, 46, 95-102. (A in ABDC list)
  12. Kim, Jungkeun, Jae-Eun Kim, & Jongwon Park (2018), “Effects of Physical Cleansing on Subsequent Unhealthy Eating,” Marketing Letters, 29(2), 165-176. (A in ABDC list)
  13. Kim, Changsu, Jungkeun Kim, Roger Marshall, &Hajir Afzali (2018), “Stakeholder Influence, Institutional Duality, and CSR Involvement of MNC Subsidiaries,” Journal of Business Research, 91, 40-47. (A in ABDC list)
  14. Kim, Jungkeun, Mark T. Spence, & Roger Marshall (2018), “The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect,” Journal of Retailing, 94(2), 167-185. (A* in ABDC list)
  15. Kim, Jungkeun, Peter BeomCheol Kim, & Jae-Eun Kim (2018), “The Impacts of Impacts of Temporal and Gender Differences on Hotel Selection Process,” Journal of Hospitality Marketing & Management, 27(6), 711-732. (A in ABDC list)
  16. Kim, Jungkeun, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim, Mark T. Spence, & Jongwon Park(2018), ” Mediation Analysis Revisited: Practical Suggestions for Addressing Common Deficiencies,” Australasian Marketing Journal, 26(1), 59-64. (B in ABDC list)
  17. Lee, Jacob C., Jungkeun Kim, & Kyuseop Kwak [equal contribution] (2018), “A Multi-attribute Examination of Consumer Conformity in Group-level Ordering,” Australasian Marketing Journal, 26(1), 41-48. (B in ABDC list)
  18. Kim, Jungkeun, Peter BeomCheol Kim, & Jae-Eun Kim (2018), “Different or Similar Choices: The Effect of Decision Framing on Variety-Seeking in Travel Bundle Packages,” Journal of Travel Research, 57(1), 99-115.(A* in ABDC list)
  19. Kim, Jungkeun (2017), “The Ownership Distance Effect: The Impact of Traces Left by Previous Owners on the Evaluation of Used Goods,” Marketing Letters, 28(4), 591-605. (A in ABDC list)
  20. Kim, Jungkeun (2017), “The Influence of Graphical versus Numerical Information Representation Modes on the Compromise Effect,” Marketing Letters, 28(3), 397-409. (A in ABDC list)
  21. Kim, Jungkeun, Jae-Eun Kim, & Roger Marshall (2016), “Are Two Arguments Always Better than One? Persuasion Knowledge Moderating the Effect of Integrated Marketing Communications,” European Journal of Marketing, 50(7/8), 1399-1425. (A* in ABDC list)
  22. Kim, Jungkeun & Sungeun (Ange) Kim (2016), “The Influence of Mating Goal Activation and Gender Differences on the Evaluation of Advertisements Containing Sexual Words,” Australasian Marketing Journal, 24(3), 205-213. (B in ABDC list)
  23. Kim, Sungeun (Ange) & Jungkeun Kim [equal contribution] (2016), “The Influence of Hedonic versus Utilitarian Consumption Situations on the Compromise Effect,” Marketing Letters, 27(2), 387-401.(A in ABDC list)
  24. Kim, Jungkeun, Peter BeomCheol Kim, Jae-Eun Kim, & Vincent Magnini (2016), “Application of Construal Level Theory to Promotional Strategies in the Hotel Industry,” Journal of Travel Research, 55(3), 340-352. (A* in ABDC list)
  25. Kim, Jungkeun, Jae-Eun Kim, & Roger Marshall (2014), “Search for the Underlying Mechanism of Framing Effects in Multi-alternative and Multi-attribute Decision Situations,” Journal of Business Research, 67(3), 378-385. (A in ABDC list)
  26. Kim, Kyeongheui, Jongwon Park, & Jungkeun Kim (2014), “Consumer-Brand Relationship Quality: When and How It Helps Brand Extensions,” Journal of Business Research, 67(4), 591–597.(A in ABDC list)
  27. Kim, Jungkeun, Jae-Eun Kim, & Jongwon Park (2012), “Effects of Cognitive Resource Availability on Consumer Decisions Involving Counterfeit Products: The Role of Perceived Justification,” Marketing Letters, 23(3), 869-881. (A in ABDC list)
  28. Kim, Jungkeun, Raghunath Rao, Kyeong-Heui Kim, & Akshay Rao (2011), “More or Less: A Model and Empirical Evidence on Preferences for Under and Over-Payment in Trade-in Transactions,” Journal of Marketing Research, 48(February), 157-171. (A* in ABDC list)
  29. Jhang, Ji Hoon & Jungkeun Kim (2009), “Payment Frequency Discount vs. Payment Amount Discount: The Framing Effect on Preference Reversal,” Advances in Consumer Research, 36(1), 1021-1023. (A in ABDC list when it was published)
  30. Kim, Jungkeun & Jae-Eun Kim (2008), “Effort-as-Information: The Impact of Decision-Related Effort on Subsequent Evaluation and Price Judgment,” Advances in Consumer Research, 35(1), 934-935. (A in ABDC list when it was published)
  31. Kim, Jungkeun, Jongwon Park & Gangseog Ryu (2006), “Decoy Effects and Brands,” Advances in Consumer Research, 31(1), 683-687. (A in ABDC list when it was published)
  32. Park, Jongwon & Jungkeun Kim (2005), “The Effects of Decoys on Preference Reversals: The Role of Perspective and Providing Justification,” Journal of Consumer Psychology, 15(2), 94-107. (A in ABDC list)
  33. Park, Jongwon, Kyeong-Heui Kim, & Jungkeun Kim (2002), “Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality,” Advances in Consumer Research, 29(1), 190-198. (A in ABDC list when it was published)


  • Charles R. Goeldner Article Excellence Award (for the best article published in Journal of Travel Research), 2019
  • Outstanding Service Award as Track Chair, GFMC at Paris, 2019
  • Faculty of Business and Law Excellence in Academic Research Award, 2018
  • Best Conference Paper Award, Global Marketing Conference at Tokyo, 2018
  • APD X ANZMAC Research Innovation Competition Award, 2017
  • Faculty of Business and Law Emerging Researcher Award, AUT University, 2013
  • Faculty of Business and Law Research Grants, AUT University, 2010, 2012, 2014, 2016, 2018, & 2019