Senior Lecturer in Psychology
Phone: +64 9 921 9999 ext 8506
Level 14, AUT Tower, corner of Wakefield and Rutland Streets, Auckland Central.
Broadly speaking, I am interested in attitude change, persuasive communication, and social influence.
Many of my current research activities involve investigating the impact of attitude strength on persuasion processes.
For example, while some attitudes, opinions, and beliefs are weak and malleable, others are much more deeply entrenched and are more difficult to change.
Understanding the properties that differentiate these weak and strong attitudes, the various conditions that determine an attitude’s strength, and the behavioural consequences of these processes form the core theme of my research program.
More recently I have become interested in how characteristics of persuasive messages (e.g., narratives vs. rhetorical arguments) and cognitive biases affect attitudinal processes. I am also excited to explore the utility of basic attitude and persuasion research in more applied settings (e.g., medical interventions, public service campaigns) and to forge connections with other, related disciplines.
Wood, J. K. (August, 2018). Exploring the individual difference and personality variables related to narrative persuasion. Poster presented at the annual meeting of the American Psychological Association, San Francisco, CA.