Diana Lorenzo

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Lecturer – Management

Phone: +64 9 9219999 ext. 7936

Email: diana.lorenzo@aut.ac.nz

Qualifications:

  • Master of Business (first class honours), Auckland University of Technology
  • Master of Public Management, Ateneo de Manila University
  • Bachelor of Science in Management, Ateneo de Manila University
  • Diploma in Management, Rochester Institute of Technology

Biography:

Before her work in the academe, Diana was an entrepreneur and business development professional for over two decades. She was involved in identifying market opportunities, defining market strategies, building international brands in local markets, and developing retail and distribution channels. After what then seemed to be an endless pursuit of sales growth and profit, she found herself in search of more meaningful and sustainable ways of doing business. Her extensive experience in business and entrepreneurship eventually sparked her interest in research on what makes social entrepreneurship ‘social’.

Teaching Areas:

  • Sustainability
  • Social entrepreneurship
  • Business ethics
  • Management

Research Areas:

  • Stakeholder engagement in social entrepreneurship
  • Value creation in social entrepreneurship
  • Sustainable social impact
  • Research methodologies involving vulnerable people

Research Summary:

Diana’s research critically examines social value creation and the ethical nature of social entrepreneurship within the context of development. Diana is also interested in socially sensitive qualitative research methodologies that involve researching vulnerable people.

Research outputs:

Conference contributions

  • Lorenzo, D. L. (2018). Beneficiary engagement in social entrepreneurship: Perspectives on social value creation through the lens of care ethics. In 8th Annual Australasian Business Ethics Network (ABEN). Auckland: Australasian Business Ethics Network. Retrieved from https://aben.org.au/

Awards:

  • 2018 Beta Gamma Sigma, Auckland University of Technology chapter
  • European and International Postgraduate Fellowship, Konrad Adenauer Stiftung (Germany)