Lecturer – Management
Phone: +64 9 9219999 ext. 7936
Before her work in the academe, Diana was an entrepreneur and business development professional for over two decades. She was involved in identifying market opportunities, defining market strategies, building international brands in local markets, and developing retail and distribution channels. After what then seemed to be an endless pursuit of sales growth and profit, she found herself in search of more meaningful and sustainable ways of doing business. Her extensive experience in business and entrepreneurship eventually sparked her interest in research on what makes social entrepreneurship ‘social’.
Diana’s research critically examines social value creation and the ethical nature of social entrepreneurship within the context of development. Diana is also interested in socially sensitive qualitative research methodologies that involve researching vulnerable people.
Lorenzo, D. L. (2018). Beneficiary engagement in social entrepreneurship: Perspectives on social value creation through the lens of care ethics. In 8th Annual Australasian Business Ethics Network (ABEN). Auckland: Australasian Business Ethics Network. Retrieved from https://aben.org.au/