Dr Paul Woodfield

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Senior Lecturer

Email: paul.woodfield@aut.ac.nz

ORCID: ORCID logo https://orcid.org/0000-0003-0472-3057

Academic appointments:

  • Senior Lecturer, Auckland University of Technology (2017 - ongoing)
  • Lecturer, Auckland University of Technology (2016 - 2017)
  • Post-doctoral Research Fellow, University of Auckland (2013 - 2016)
  • Professional Teaching Fellow, University of Auckland (2012 - 2015)
  • Associate Research Advisor, University of Auckland (2012 - 2015)
  • Graduate Teaching Assistant, University of Auckland (2009 - 2010)
  • PhD candidate, University of Auckland (2007 - 2012)
  • Lecturer in Quantity Surveying, Unitec Institute of Technology (2002 - 2015)
  • Lecturer in Business, Unitec Institute of Technology (2006 - 2009)
  • Research Associate, Unitec Institute of Technology (2004 - 2008)

Qualifications:

  • PhD in Management, The University of Auckland
  • Master of Business Innovation and Entrepreneurship, Unitec Institute of Technology
  • “Doing business in Europe” - completed extramurally while completing the MBIE, European Business School
  • Diploma in Quantity Surveying, Carrington Polytechnic/Open Polytechnic of New Zealand

Overview:

After 10 years in the property industry in consulting, contractor, and engineering roles Paul’s journey continued with the completion of a Master of Business Innovation and Entrepreneurship comprising time in Germany studying the dynamics of European and international business. With funding from the Employers and Manufacturers Association and Tertiary Education Commission Bright Futures scholarship scheme, Paul completed his PhD investigating ways entrepreneurial family businesses can be sustained across generations. He won an international research proposal award in recognition of his focus on sustaining entrepreneurial family businesses across generations.

Building on his PhD research he received three years funding to investigate “Innovation in New Zealand’s Traditional Industries.” These include primary, engineering, manufacturing, and services, including science and technology suppliers to those industries. Through this research we understand more about the characteristics and innovation practices of firms in traditional industries; perceived barriers towards innovation; and how these firms access, develop and apply knowledge and competence.

As well as lecturing at undergraduate level, including in a team-based learning environment, Paul advised MBA students through their capstone projects and lectured on the Master of Commercialisation and Entrepreneurship programme at the University of Auckland. Paul has also worked in two Centre’s of Innovation and Entrepreneurship and, besides international conferences and doctoral consortia, has been funded to visit leading universities and innovation labs including Cambridge (IfM, CfEL, Hauser Forum, CBR), Oxford (Entrepreneurship Centre, Venturefest), Copenhagen Business School (CIEL, CSE, Foundation for Entrepreneurship), Babson College, UC Berkeley, and Harvard Innovation Labs, to mention a few. These combined experiences have led Paul to have a rounded understanding of entrepreneurship and innovation ecosystems.

Paul is also part of the National Science Challenge: Science for Technological Innovation, Kia Kotahi Mai: Te Ao Pūtaiao me Te Ao Hangarau. His involvement is on “Portfolio One: Building New Zealand's Innovation Capacity” which tackles two big weaknesses in the New Zealand innovation system – human capacity (people and skills) and relational capacity (the network between researchers and industry).

His interests are centred on entrepreneurship and innovation, particularly in family businesses and traditional industries. He also has a specific interest in winegrowing businesses stemming from his family heritage in the wine industry. Paul considers himself an entrepreneur and innovator enabler which is channelled through teaching, research and advisory roles.

Research interests:

Since 2002 Paul has been involved in a number of research projects including the Global Entrepreneurship Monitor (GEM), entrepreneurship and human resource management text books, policy reports, case studies, and articles. His research aims to integrate interests across several broad research areas: entrepreneurship and innovation, family businesses, and traditional industries. He continues advancing his research by developing a platform that investigates drivers, barriers, and potential policy implications for entrepreneurship and innovation.

- Entrepreneurship and family business
- Intergenerational knowledge sharing
- Innovation and commercialisation
- Appreciative inquiry
- Traditional industries
- Wine industry

Teaching summary:

ENTR501 Introduction to Entrepreneurship and Innovation
MGMT602 Management of Small-medium Enterprises (SMEs)
ENTR840 Entrepreneurship (MBA)

Fields of research:

  • Business and Management
  • Entrepreneurship
  • Innovation and Technology Management

Professional activities:

Appointment, affiliation, and membership

  • Board Member, International Family Enterprise Research Academy (2019 - ongoing)

Research outputs:

Featured research outputs

  • Woodfield, P. J., Shepherd, D., & Woods, C. (2017). How can family winegrowing businesses be sustained across generations?. International Journal of Wine Business Research, 29(2). doi:10.1108/IJWBR-12-2015-0052

  • Woodfield, P., Woods, C., & Shepherd, D. (2017). Sustainable entrepreneurship: Another avenue for family business scholarship?. Journal of Family Business Management, 7(1). doi:10.1108/JFBM-12-2015-0040

  • Woodfield, P. J., & Husted, K. (2016). Stimulating innovation in family winegrowing firms: Knowledge sharing between generations. In 9th Academy of Wine Business Research Conference. Wine Business Research that Matters. Conference Proceedings (pp. 35-40). Adelaide: University of South Australia. Retrieved from http://academyofwinebusiness.com/?page_id=1035

  • Woodfield, P. J., & Husted, K. (2015). Bidirectional knowledge sharing in family firms. In Australian Centre for Entrepreneurship Research Exchange Conference 2015 (pp. 1056-1075). Adelaide: Queensland University of Technology. Retrieved from http://acereconference.com/2015-2/

  • Woodfield, P. (2015). Innovating in traditional industries: Bridging the knowledge gap. University of Auckland Business Review, 18(1). Retrieved from http://www.uabr.auckland.ac.nz/6uabr.html

  • Woodfield, P., & Nel, P. (2015). Enhancing wine marketing through cooperation between family winegrowing businesses in New Zealand. New Zealand Journal of Applied Business Research, 13(1). Retrieved from http://search.informit.com.au/documentSummary;dn=597917545120111;res=IELBUS

  • Woodfield, P. J. (2014). Appreciating family businesses: Seeking what works well in family businesses through an appreciative inquiry approach. In IFERA 2014 Annual Conference. Lappeenranta: The International Family Enterprise Research Academy. Retrieved from https://edocs.uis.edu/rkarr2/www/accepted-2014/accepted.html

  • Woodfield, P. (2013). Intergenerational family business: Hard graft. University of Auckland Business Review, 16(1). Retrieved from http://www.uabr.auckland.ac.nz/4uabr.html

  • Woodfield, P. J., & Nel, P. (2006). Niche wine marketing in New Zealand: some empirical results. International Retail and Marketing Review, 2(1). Retrieved from http://www.journals.co.za/content/irmr/2/1/EJC47027?fromSearch=true

Journal articles

  • Woodfield, P., & Husted, K. (2017). Intergenerational knowledge sharing in family firms: Case-based evidence from the New Zealand wine industry. Journal of Family Business Strategy, 8(1). doi:10.1016/j.jfbs.2017.01.001

  • Woodfield, P., Woods, C., & Shepherd, D. (2017). Appreciating entrepreneurship: A new approach for field research. Entrepreneurship Research Journal, 7(2). doi:10.1515/erj-2016-0027

  • Woodfield, P. J., Shepherd, D., & Woods, C. (2017). How can family winegrowing businesses be sustained across generations?. International Journal of Wine Business Research, 29(2). doi:10.1108/IJWBR-12-2015-0052

  • Woodfield, P., Woods, C., & Shepherd, D. (2017). Sustainable entrepreneurship: Another avenue for family business scholarship?. Journal of Family Business Management, 7(1). doi:10.1108/JFBM-12-2015-0040

  • Woodfield, P. (2015). Innovating in traditional industries: Bridging the knowledge gap. University of Auckland Business Review, 18(1). Retrieved from http://www.uabr.auckland.ac.nz/6uabr.html

  • Woodfield, P., & Nel, P. (2015). Enhancing wine marketing through cooperation between family winegrowing businesses in New Zealand. New Zealand Journal of Applied Business Research, 13(1). Retrieved from http://search.informit.com.au/documentSummary;dn=597917545120111;res=IELBUS

  • Woodfield, P. (2013). Intergenerational family business: Hard graft. University of Auckland Business Review, 16(1). Retrieved from http://www.uabr.auckland.ac.nz/4uabr.html

  • Woodfield, P., & Pieter Nel. (2012). Investing niche wine marketing in New Zealand. International Retail and Marketing Review, 8(1). Retrieved from http://hdl.handle.net/10520/EJC123918

  • Woodfield, P. J., & Nel, P. (2006). Niche wine marketing in New Zealand: some empirical results. International Retail and Marketing Review, 2(1). Retrieved from http://www.journals.co.za/content/irmr/2/1/EJC47027?fromSearch=true

Conference contributions

  • Woodfield, P., & Husted, K. (2019). How does knowledge sharing across generation’s impact innovation?. In XXX ISPIM Innovation Conference. Florence. Retrieved from https://www.ispim-innovation-conference.com/programme

  • Woodfield, P., & Ruckstuhl, K. (2019). Effectuation behaviour of researchers: Evidence from a National scale research programme. In Manufacturing and Design (MaD) conference. Auckland: Manufacturing and Design New Zealand. Retrieved from http://mad.org.nz/mad2019-programme/

  • Woodfield, P. (2018). Knowledge sharing in family business: Stimulating innovation and entrepreneurship. In Family Business Symposium. Perth. Retrieved from http://www.fbs18.com.au/

  • Woodfield, P. (2018). Appreciating your research journey: Thoughts on how to make your research matter. In University of Adelaide Business School Doctoral Colloquium. Adelaide. Retrieved from https://www.aut.ac.nz/profiles?id=em8742&asset=269598

  • Woodfield, P., Daellenbach, U., & Haar, J. (2018). Developing trust with stakeholders: Case-based evidence from a national scale research programme. In University-Industry Interaction Conference. London. Retrieved from https://www.university-industry.com/index/about

  • Woodfield, P., Husted, K., & Ooi, Y. M. (2018). Research commercialisation in traditional industries: Categorising research engagement in New Zealand. In DRUID. Copenhagen. Retrieved from https://druid.dk/index.php/2017/03/14/conferences/

  • Haar, J., Daellenbach, U., Davenport, S., & Woodfield, P. (2017). Exploring product innovation in New Zealand firms: A path model approach. In ISPIM Innovation Summit. Melbourne: International Society for Professional Innovation Management. Retrieved from https://www.ispim-innovation-summit.com/programme

  • Woodfield, P., & Husted, K. (2017). Bidirectional intergenerational knowledge sharing and innovation. In International Family Enterprise Research Academy Global Conference. Kaohsiung. Retrieved from http://taiwan2017.ifera.org/index.php/en/

  • Husted, K., & Woodfield, P. (2016). Research commercialisation in traditional industries. In XIV International Triple Helix Conference, 'Triple Helix Models of Innovation: Addressing Ecosystem Challenges in the Era of Crises'. Heidelberg. Retrieved from http://xiv.triplehelixconference.org/conference-program/

  • Woodfield, P. J., & Husted, K. (2016). Stimulating innovation in family winegrowing firms: Knowledge sharing between generations. In 9th Academy of Wine Business Research Conference. Wine Business Research that Matters. Conference Proceedings (pp. 35-40). Adelaide: University of South Australia. Retrieved from http://academyofwinebusiness.com/?page_id=1035

  • Woodfield, P. J., & Husted, K. (2015). Bidirectional knowledge sharing in family firms. In Australian Centre for Entrepreneurship Research Exchange Conference 2015 (pp. 1056-1075). Adelaide: Queensland University of Technology. Retrieved from http://acereconference.com/2015-2/

  • Woodfield, P. J. (2014). Appreciating family businesses: Seeking what works well in family businesses through an appreciative inquiry approach. In IFERA 2014 Annual Conference. Lappeenranta: The International Family Enterprise Research Academy. Retrieved from https://edocs.uis.edu/rkarr2/www/accepted-2014/accepted.html

  • Woodfield, P. J. (2014). Implications of strong resource capabilities in a family wine business. In Conference proceedings Academy of Wine Business Research 8th International Conference (pp. 128-134). Geisenheim: Academy of Wine Business Research (AWBR). Retrieved from http://academyofwinebusiness.com/?page_id=793

  • Benson-Rea, M., Woodfield, P. J., Brodie, R. J., & Lewis, N. (2011). Sustainability in Strategy: Maintaining a Premium Position for New Zealand Wine.. In 6th International Conference of the Academy of Wine Business Research Conference. . Retrieved from http://academyofwinebusiness.com/

  • Woodfield, P. J., & Nel, P. S. (2011). Cooperation between family businesses in the New Zealand wine industry. Is it a case of do or die?. In 56th International Council for Small Business Conference. . Retrieved from http://www.eurekanetwork.org/

  • Woodfield, P. J. (2010). Intergenerational entrepreneurship in family businesses: A wine industry perspective. In 5th International Academy of Wine Business Research Conference. . Retrieved from http://academyofwinebusiness.com/

  • Woodfield, P. J. (2010). Sustainable Entrepreneurship – More than ‘Corporate Greening’. In 7th International AGSE Entrepreneurship Research Exchange. Melbourne. Retrieved from http://librarysearch.swinburne.edu.au/

  • Woodfield, P. J. (2010). Sustainable entrepreneurship: Continuity in family business. In 10th Annual IFERA World Family Business Research Conference. . Retrieved from http://www.ifera.org/

  • Woodfield, P. J. (2008). Intergenerational entrepreneurship in family business. In 5th International Research Exchange Conference. . Retrieved from http://www.swinburne.edu.au/lib/ir/onlineconferences/agse2008.htm#W

  • Woodfield, P. J. (2007). Family business influences on cooperative marketing in the New Zealand wine industry. In 7th Annual IFERA Conference. . Retrieved from http://www.ifera.org/index.php/conferences

  • Woodfield, P. J., & Nel, P. (2006). An empirical investigation into cooperation amongst family businesses in New Zealand. In Regional Frontiers of Entrepreneurship Research 2006. Melbourne. Retrieved from http://researchbank.swinburne.edu.au/vital/access/manager/Repository/swin:34571

  • Woodfield, P. J., Mitchell, H., & Wilson, G. (2005). All in the family. In 2nd AGSE International Research Exchange. Melbourne.

  • Woodfield, P. J. (2005). Family business influences on cooperative marketing in the New Zealand wine industry. In ANZAM conference 2005. .

Reports

  • Husted, K., & Woodfield, P. (2016). Innovation in SMEs in the Traditional Sector - Progress Report March 2016. The University of Auckland Business School: The University of Auckland Business School.

Theses

  • Woodfield, P. J. (2012). Intergenerational entrepreneurship in family business: Conceptualising ways entrepreneurial family businesses can be sustained across generations. (The University of Auckland, Auckland, NZ). Retrieved from https://researchspace.auckland.ac.nz/handle/2292/19446

Oral presentations

  • Woodfield, P. (2016). Innovation in traditional industries. WG517, AUT, 55 Wellesley Street East, Auckland, 1010.

  • Woodfield, P. (2016). Competing and collaborating to get NZ wines across the globe. 118 Montgomerie Rd, Mangere, Manukau 2153.

  • Woodfield, P. (2016). Family, wine, and appreciation: The evolution (and meanderings) of an entrepreneurship researcher. 12 Grafton Road.

Other outputs

  • Woodfield, P. J., & Husted, K. (2016). Pastoral Robotics: Robotics for the proverbial.

  • Woodfield, P. J., & Husted, K. (2016). Gallagher: Shock value.

  • Woodfield, P. J., & Husted, K. (2016). FieldMaster: Get on the grass.

  • Woodfield, P. J., & Husted, K. (2016). Compac Sorting Equipment: Sorting out the future.

  • Woodfield, P. J., & Husted, K. (2016). AgriSea: SeaWeed science.

  • Woodfield, P. J., & Husted, K. (2016). Abodo: Going against the grain.

  • Woodfield, P. (2016). Research report – Icehouse project: Perceived availability and access to innovation management and commercialisation best practices among SME’s in the traditional sector. The University of Aukland Business School.

  • Husted, K., & Woodfield, P. (2015). Innovation in New Zealand’s traditional industries: University of Auckland Business School Faculty Research Development Fund (FDRF) Final Report, August 2015. The University of Auckland. Retrieved from https://www.auckland.ac.nz/en.html

  • Woodfield, P. (2012). Entrepreneurship Education in New Zealand Secondary Schools. Centre for Entrepreneurial Learning. Retrieved from http://www.cie.auckland.ac.nz/

  • Woodfield, P. J. (2009). Entrepreneurial succession: Intergenerational Entrepreneurship in Family Business [A Wine Industry perspective].