Dr Anca Yallop

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Senior Lecturer

Email: anca.yallop@aut.ac.nz

ORCID: ORCID logo https://orcid.org/0000-0002-1391-9900

Links to relevant web pages:

Qualifications:

  • PhD, Auckland University of Technology, Auckland
  • PhD, The West University of Timisoara, Romania

Overview:

Anca joined the Auckland University of Technology in May 2016. She holds a PhD in Marketing (Romania) and has completed her second PhD in Marketing Research Ethics (AUT, New Zealand). Prior to her appointment at AUT, Anca was at the Winchester Business School, University of Winchester, UK. Anca specializes in insight management, business strategy, ethics and business research methods. She has over a decade of teaching experience in higher education and several years' experience working in marketing and research roles in organisations across a diverse range of sectors internationally.
Her research has appeared in the International Journal of Market Research, Journal of Information, Communication and Ethics in Society, Leisure Studies, World Leisure Journal, International Journal of Culture, Tourism and Hospitality Research, Journal of Tourism Futures, Worldwide Hospitality and Tourism Themes, and the New Zealand Journal of Applied Business Research.
Anca is member of the Editorial Board of the International Journal of Market Research (ABDC A).

Research interests:

Anca's research focuses on how ethics and sustainable value creation affect strategic decision-making processes and outcomes and, thus, lies at the intersection of responsible and ethical management and strategic business decision-making and strategic insights (applied to different contexts and sectors).

Anca is available to supervise postgraduate students in areas related to her research and teaching interests:

Responsible management
Insight management and strategy
Data ethics and digital privacy
CSR and sustainability
Interpretive and case research

Teaching summary:

Dynamic Environments
Strategic Management
Managing Organisations and People
Research Design

Fields of research:

  • Business and Management
  • Marketing Management (Incl. Strategy and Customer Relations)
  • Applied Ethics

Professional activities:

Editorship, reviewing, examining, and judging

  • Editorial Review Board Member, International Journal of Market Research (2020 - ongoing)

Contribution to academic environment

  • Visiting Researcher, Winchester Business School, University of Winchester (2020 - ongoing)

Invitation to present research

  • Research Seminar, Portsmouth, United Kingdom (2019)

Research outputs:

Featured research outputs

  • Blakesley, I. R., & Yallop, A. C. (2019). What do you know about me? Digital privacy and online data sharing in the UK insurance sector. Journal of Information, Communication and Ethics in Society. doi:10.1108/jices-04-2019-0046

  • Nunan, D., & Yallop, A. (2019). Making the case for context: Creating value from market research history. International Journal of Market Research, 61(6), 585-587. doi:10.1177/1470785319847648

  • Yallop, A. C., & Mowatt, S. (2016). Investigating market research ethics: An empirical study of codes of ethics in practice and their effect on ethical behaviour. International Journal of Market Research, 58(3). Retrieved from http://www.warc.com.ezproxy.aut.ac.nz/

Journal articles

  • Blakesley, I. R., & Yallop, A. C. (2019). What do you know about me? Digital privacy and online data sharing in the UK insurance sector. Journal of Information, Communication and Ethics in Society. doi:10.1108/jices-04-2019-0046

  • Moisescu, O. I., Gică, O. A., Coroș, M. M., & Yallop, A. C. (2019). The UNTOLD story: Event tourism’s negative impact on residents’ community life and well-being. Worldwide Hospitality and Tourism Themes, 11(5), 492-505. doi:10.1108/whatt-06-2019-0036

  • Seraphin, H., & Yallop, A. (2019). An analysis of children’s play in resort mini-clubs: Potential strategic implications for the hospitality and tourism industry. World Leisure Journal. doi:10.1080/16078055.2019.1669216

  • Nunan, D., & Yallop, A. (2019). Making the case for context: Creating value from market research history. International Journal of Market Research, 61(6), 585-587. doi:10.1177/1470785319847648

  • Seraphin, H., & Yallop, A. (2019). Proposed framework for the management of resorts Mini Clubs: An ambidextrous approach. Leisure Studies, 38(4), 535-547. doi:10.1080/02614367.2019.1581249

  • Seraphin, H., Yallop, A. C., Capatîna, A., & Gowreesunkar, V. G. B. (2018). Heritage in tourism organisations’ branding strategy: the case of a post-colonial, post-conflict and post-disaster destination. International Journal of Culture, Tourism and Hospitality Research, 12(1). doi:10.1108/IJCTHR-05-2017-0057

  • Coros, M. M., Gica, O. A., Yallop, A. C., & Moisescu, O. I. (2017). Innovative and sustainable tourism strategies: A viable alternative for
    Romania's economic development. Worldwide Hospitality and Tourism Themes, 9(5). doi:10.1108/WHATT-07-2017-0033

  • Yallop, A. C., & Mowatt, S. (2016). Investigating market research ethics: An empirical study of codes of ethics in practice and their effect on ethical behaviour. International Journal of Market Research, 58(3). Retrieved from http://www.warc.com.ezproxy.aut.ac.nz/

  • Yallop, A. C., & Mowatt, S. (2014). Ethical issues in business relationships between New Zealand marketing research practitioners and clients. New Zealand Journal of Applied Business Research, 12(1). Retrieved from http://search.informit.com.au/documentSummary;dn=683839861781805;res=IELBUS

  • Plaias, I., & Muresan Yallop, A. (2007). Buyer-Supplier Relationships in the Changing Romanian Economy. Ivey Business Journal, 71(8).

Book chapters

  • Moisescu, O. I., Gica, O. A., Coro, M. M., & Yallop, A. (2019). Green strategic trends in the Romanian music festival industry. In H. Seraphin, & E. Nolan (Eds.), Green Events and Green Tourism An International Guide to Good Practice (pp. 81-92). London and New York: Routledge. Retrieved from https://www.taylorfrancis.com/books/9780429817168

Conference contributions

  • Yallop, A. (2019). Trust and ethical openness in business practitioner - client relationships. In 11th International Critical Management Studies Conference. The Open University, Walton Hall, Milton Keynes.

  • Nunan, D., & Yallop, A. (2018). The business of evidence. Development of professional identity in the UK market research sector 1946-2000. In Academic Association of Historians in Australian and New Zealand Business Schools (AAHANZBS) 10th Annual Conference. Sydney. Retrieved from http://sydney.edu.au/business/research/blhg/aahanzbs/conference-2018

  • Nunan, D., & Yallop, A. (2018). Theorising the agile profession: The case of professional associations in market research & insight. In 34th EGOS Colloquium 2018. Tallinn. Retrieved from https://www.egosnet.org/2018_tallinn/general_theme

  • Yallop, A. (2017). Ethical decision-making in marketing researcher-client relationships: An integrated model. In 7th Annual Australasian Business Ethics Network (ABEN) Conference. Melbourne. Retrieved from https://events.clems.com.au/QuickEventWebsitePortal/aben2017/welcome

  • Yallop, A., & Mowatt, S. (2017). Investigating ethics in market research. In MRS Annual Conference: Impact 2017. London. Retrieved from http://mrsannualconference.com/

  • Pilato, M., Seraphin, H., & Yallop, A. C. (2016). Exploring the potential of street food as a sustainable livelihood tourism strategy for developing destinations. In 6th Annual Australasian Business Ethics Network (ABEN) Conference. Griffith University.

  • Blakesley IR., & Yallop AC. (2015). Consumer perceptions about digital privacy and online data sharing in the UK insurance sector. In The Proceedings of the International Conference “Marketing – From Information to Decision” 8th Edition 2015 Vol. 8 (pp. 23-37). Cluj-Napoca: Risoprint Publishing House. Retrieved from http://www.ceeol.com/search/article-detail?id=458338

  • Yallop, A. (2013). The use of codes of ethics in marketing research and effects on ethical behaviour. In Research & Knowledge Exchange Symposium. Winchester.

  • Yallop AC. (2012). The use and effectiveness of codes of ethics: A literature review. In Proceedings of the International Conference "Marketing - from Information to Decision (pp. 502-514). Romania: Risoprint Publishing House. Retrieved from http://www.econ.ubbcluj.ro/mid/

  • Yallop, A. C. (2009). Use of Codes of Ethics by New Zealand Marketing Research Organisations. In Proceedings of the Australian & New Zealand Marketing Academy Annual Conference. Melbourne.

  • Yallop, A. C. (2009). Codes of Ethics in New Zealand Marketing Research: Use and Effects on Ethical Behaviour – Conceptual Framework Development and Preliminary Results. In AUT Postgraduate Research Symposium. .

  • Yallop, A. C. (2008). Ethics in Marketing Research: The Use of Codes of Ethics in New Zealad Marketing Research and its Effects on Ethical Behaviour. In Doctoral Colloquium, ANZAM 2008: Managing in the Pacific Century, 22nd Australian and New Zealand Marketing Academy Conference. Auckland.

Theses

  • Yallop, A. C. (2010). Ethics in Marketing Research: The Use of Codes of Ethics in New Zealand Marketing Research and its Effects on Ethical Behaviour. (Auckland University of Technology, Auckland, New Zealand).

Oral presentations

  • Yallop, A. (2020). Data governance and data ethics. University of Portsmouth, Portsmouth, UK.

  • Yallop, A. (2013). Ethical decision-making in market research. Marketing Sciences Ltd, Winchester, Hampshire, UK.

  • Yallop, A. (2013). Trust in client relationships. Insight Management Academy, London, United Kingdom.