Dr Amabel Hunting

profile image

Director of Design Thinking
Senior Lecturer

Phone: +64 9 921 9999 # 8762

Email: amabel.hunting@aut.ac.nz

Postal Address:
School of Art and Design
Faculty of Design and Creative Technologies
AUT University
Private Bag 92006
Auckland 1142
New Zealand


Phd, University of Auckland; MCom [First class honours], University of Auckland; BA, BCom, University of Otago.


Amabel leads an interdisciplinary program teaching creativity and design thinking. Her expertise is in the intersect of design and business, with her research focused on collaborative practices, design thinking and sustainable design.  Her work is informed by a commitment to social and environmental issues, which is combined with over ten years’ industry experience developing products and services for the social sector.

Teaching Areas:

  • Creativity
  • Design Thinking
  • Design for Sustainability

Research Areas:

  • Design thinking
  • Collaboration
  • Design for sustainability
  • Material reuse and sustainable lifestyles
  • Mindfulness
  • Spirituality

Research Summary:

Amabel’s research is focused on collaborative practices, design thinking and sustainable design. She is particularly interested in the role of mindfulness and spirituality on people’s lives. Her research is aimed at understanding the role of design in driving social and environmental behaviour change.

PhD Supervision

PhD Supervisions in process:
  • Parisa Moradi: Ageing with technology: A study of emotional interactions with smart products.
  • Richard Orjis: An Island within the City: Queer connections across history, contemporary art and ecology

PhD Examiner:
  • 2018. Internal Examiner PhD: Donna Cleveland, AUT. Transformational Cloth: Weaving the undervalued threads of textile waste into a value-added change model.


Journal Articles:

  • Hunting, A. & Conroy, D. M. (2018). Spirituality, stewardship and consumption: new ways of living in a material world, Social Responsibility Journal, 14(2), pp. 255-273. doi:10.1108/SRJ-06-2016-0097.
  • Hunting, M. A. & Conroy, D. M. (2013). I’m no tree-hugger! The identities those living sustainably reject, adopt and aspire to have. The International Journal of Sustainability Policy and Practice, Vol 8, (2), pp.97-105.
  • Hunting, M. A. & Conroy, D. M. (2011). Marketing sustainability: a new vision for marketing sustainable lifestyles. The International Journal of Environmental, Cultural, Economic and Social Sustainability, Vol 7, (4), pp. 233-239.

Design and Exhibitions:

  • Hunting, A., Nienhuis, A., & Albarran Gonzalez, D. (2017). ‘Voyager’, Sustainable design finalist, Aotearoa Category, World of Wearable Arts, shown at the TSB Bank Arena in Wellington 21 Sept – 8 Oct. Exhibited at National WOW Museum in Nelson from December 2017 – July 2018.
  • Hunting, A., Nienhuis, A., & Albarran Gonzalez, D. (2017). ‘Navigator’, lampshades sustainably designed from reused material. Sustainable Product Design finalist, Best Awards, Designers Institute of New Zealand.

Conference papers:

  • Hunting, A. (2019). The mindful consumer: the role of mindfulness in the adoption of sustainable lifestyles. International Conference in Mindfulness. Auckland, New Zealand.
  • Hammond, K., & Hunting, A. (2018). Art meets science: Academic being and becoming across disciplines. In Art meets science: Academic being and becoming across disciplines. Hiroshima, Japan.
  • Jackson, A., & Hunting, A. (2018) Teaching Design Thinking to Non-Designers (Unlocking Creativity). Teaching Education Research in New Zealand. Wellington: New Zealand.
  • Hunting, A., & Conroy, D. (2017). Mindful consumers driving service innovation. In 2017 Frontiers in Service. New York, United States.
  • Hunting, A. (2017). Spirituality and religion and its impact on consumer choice of financial services. In Transformative Consumer Research Conference. Ithaca, New York State, United States.
  • Smith, S. D., Bishop, J., Wikaire, E., Hunting, A., & Barnes, J. (2017). New Zealand’s natural health and supplementary products bill: Stakeholder perceptions. In CCS 2017 Proceedings. Singapore. doi:10.5176/2382-5650_CCS17.77
  • Hunting, A., & Conroy, D. (2015). Consumer innovation through mindful and creative consumption. In Australian and New Zealand Marketing Academy Conference. Sydney, Australia.
  • Hunting, A. (2015). Shifts in Influence: Early adopters of the environmental movement and their effect on cultural change. In 12th Conference of the European Sociological Association. Prague, Czech Republic.
  • Hunting, A., & Conroy, D. M. (2015). Mindful consumers leading sustainable business practices. In G. C. Avery, & M. L. Bouchet (Eds.), Proceedings of the 10th International Symposium on Sustainable Leadership (pp. 34). Dubrovnik: Institute for Sustainable Leadership.

Industry reports:

  • Hunting, A. (2017) Sustainable Whanau Challenge Feasibility Report. Kaipatiki Project, February. 3-25.
  • Hunting, A. (2014) Community Environment Centre Business Case, Kaipatiki Project, November, 3-84.


  • 2018. Innovation in Teaching Award, Design and Creative Technologies, AUT
  • 2017. Finalist, Sustainable Product category, Best Design Awards, Designers Institute NZ
  • 2017. Sustainable Design finalist, Aotearoa Category, World of Wearable Arts
  • 2015. SPARK Innovation Award for Mindful, University of Auckland
  • 2015. Collaboration in Teaching Award, University of Auckland Business School