His present aim is to become an academician in teaching and researching. Khim possesses many years of industry experience in sales, marketing, and business development capacities. As a result, he develope an interest in research around pricing strategies and policies in marketing, i.e., price cues, price guarantees, money-back guarantees and consumer behavior. He is undertaking PhD in Marketing at AUT and enjoy playing golf whenever possible.
Truth and Myths About Price Guarantees: Good in Theory, Bad in Practice? An Empirical Investigation of Its Consequences on Consumer Perspective.
PhD research summary
Khim’s PhD thesis will be following a Format 2 Thesis - Manuscript structure with three sub-areas of study leading to the main topic’s study objective, presented through three manuscripts: