Professor of Marketing and Society
Associate Dean Postgraduate
WY Building Level 4
120 Mayoral Drive
Faculty of Business, Economics and Law
Auckland University of Technology
After working as a musician for the Helena Modrzejewska Theatre and Wrocław Opera House in Poland, Krzysztof became a full-time academic in 2003. His previous academic appointments include University of Glamorgan, University of Wales in Aberystwyth, Keele University (all in the UK) and Griffith University (Australia). Krzysztof held visiting positions at the University of Lethbridge (Canada) and Białystok University of Technology (Poland). He was also Deputy Director of Social Marketing@Griffith (2014-2016), and HDR Director (2017-2018) at Griffith Business School. Recently, Krzysztof spent five years (2013–2018) working as VicHealth’s Social Marketing Research Practice Fellow. His research has been published in over 100 books, book chapters, journal articles, and industry and government reports.
Krzysztof has published extensively in areas such as arts marketing, place branding, knowledge management in higher education and social marketing. His current research focuses on the identification, trial, evaluation and critique of behaviour change programmes. Working as VicHealth’s Social Marketing Research Practice Fellow, Krzysztof was involved in the development and evaluation of several marketing campaigns in areas such as active transport, physical activity, alcohol harm minimisation, healthy diet and gender equality. Krzysztof is also interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems.