Professor Ben Wooliscroft

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Associate Dean - Research

Email: ben.wooliscroft@aut.ac.nz

ORCID: ORCID logo https://orcid.org/0000-0002-7875-1950

Links to relevant web pages:

Academic appointments:

  • Professor of Macromarketing, Auckland University of Technology (2020 - ongoing)
  • Associate Dean Research, Auckland University of Technology (2020 - ongoing)

Qualifications:

  • PhD, University of Otago
  • BCom(hons), University of Otago

Research interests:

My research interests are centred around macromarketing; studying the interactions between markets, marketing and society with the goal of improving systems for all, not just business. It is based in systems thinking and methods, with other methods used as required by research questions. Active topics include: sustainable mobility transitions, marketing externalities, systems thinking, branding in the system, quality of life (the goal of the system), sustainable business and ethical consumption.

Fields of research:

  • Marketing
  • Consumer-Oriented Product Or Service Development
  • Marketing Theory
  • Marketing Not Elsewhere Classified
  • Transportation and Freight Services Not Elsewhere Classified

Professional activities:

Editorship, reviewing, examining, and judging

  • Ad hoc reviewer, Sustainability (Journal) (2020)
  • Sustainability in Asia track, Global Marketing conference 2020 (2019 - 2020)
  • Sustainability in Asia Special Issue, Journal of Macromarketing (2019 - 2022)
  • Associate Editor, Journal of Macromarketing (2018 - ongoing)

Contribution to academic environment

  • President, Macromarketing Society Inc. (2019 - ongoing)

Research outputs:

Featured research outputs

  • Wooliscroft, B., Tamilia, R., & Shapiro, S. J. (2006). A twenty-first century guide to Aldersonian marketing thought. New York: Springer.

Journal articles

  • Hassan, K., Higham, J., Wooliscroft, B., & Hopkins, D. (2019). Climate change and world heritage: A cross-border analysis of the Sundarbans (Bangladesh–India). Journal of Policy Research in Tourism, Leisure and Events, 11(2), 196-219. doi:10.1080/19407963.2018.1516073

  • Conejo, F. J., & Wooliscroft, B. (2019). Social consequences of nascent markets: Emergence and growth of begging in 1859-1880 Denver. Journal of Macromarketing. doi:10.1177/0276146719894629

  • Conejo, F. J., Young, C. E., Wooliscroft, B., & Parthasarathy, M. (2019). Addressing construct intensity in entrepreneurship: Log-transformed Guttmanscaling with need for achievement as exemplar. Entrepreneurship Research Journal. doi:10.1515/erj-2018-0125

  • Karami, M., Wooliscroft, B., & McNeill, L. (2019). Effectuation and internationalisation: A review and agenda for future research. Small Business Economics. doi:10.1007/s11187-019-00183-4

  • Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2019). Well-being and everyday ethical consumption. Journal of Happiness Studies, 20(1), 141-163. doi:10.1007/s10902-017-9944-0

  • Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2018). Growth, excess and opportunities: Marketing systems’ contributions to society. Journal of Macromarketing, 38(4), 355-363. doi:10.1177/0276146718805804

  • Langer, K., & Wooliscroft, B. (2018). The acceptance of wind energy in a leading country and low deployment country of wind energy: A cross-national comparative analysis. Renewable Energy Focus, 27, 111-119. doi:10.1016/j.ref.2018.09.003

  • Ford, R., Walton, S., Stephenson, J., Rees, D., Scott, M., King, G., . . . Wooliscroft, B. (2017). Emerging energy transitions: PV uptake beyond subsidies. Technological Forecasting and Social Change, 117, 138-150. doi:10.1016/j.techfore.2016.12.007

  • Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2017). Ethical behaviour on holiday and at home: Combining behaviour in two contexts. Journal of Sustainable Tourism, 25(4), 589-604. doi:10.1080/09669582.2016.1260573

  • Lawson, R., Robertson, K., & Wooliscroft, B. (2016). Health, vulnerability, and energy: Assessing energy markets and consumer agency in New Zealand. Energy Research and Social Science, 19, 119-123. doi:10.1016/j.erss.2016.05.021

  • Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2016). Diffusion of innovation: The case of ethical tourism behavior. Journal of Business Research, 69(8), 2711-2720. doi:10.1016/j.jbusres.2015.11.006

  • Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2016). Ethical holiday behavior, wellbeing and orientations to happiness. Applied Research in Quality of Life, 11(1), 83-103. doi:10.1007/s11482-014-9356-9

  • Wooliscroft, B. (2016). Introduction to the Special Issue on Research Methodologies for Macromarketing: Macromarketing Research; It’s not rocket science … it’s much harder. Journal of Macromarketing, 36(1), 8-10. doi:10.1177/0276146715623616

  • McKague, F., Lawson, R., Scott, M., & Wooliscroft, B. (2016). Understanding the energy consumption choices and coping mechanisms of fuel poor households in New Zealand. New Zealand Sociology, 31(1), 106-126.

  • Conejo, F., & Wooliscroft, B. (2015). Brands defined as semiotic marketing systems. Journal of Macromarketing, 35(3), 287-301. doi:10.1177/0276146714531147

  • Lawson, R., Williams, J., & Wooliscroft, B. (2015). Contrasting approaches to fuel poverty in New Zealand. Energy Policy, 81, 38-42. doi:10.1016/j.enpol.2015.02.009

  • Sumida, K., Wooliscroft, B., & Sam, M. (2015). Sports fans and psychological ownership: The team as a cultural institution. Asia Pacific Journal of Sport and Social Science, 4(2), 144-166. doi:10.1080/21640599.2015.1075269

  • Stephenson, J., Barton, B., Carrington, G., Doering, A., Ford, R., Hopkins, D., . . . Wooliscroft, B. (2015). The energy cultures framework: Exploring the role of norms, practices and material culture in shaping energy behaviour in New Zealand. Energy Research and Social Science, 7, 117-123. doi:10.1016/j.erss.2015.03.005

  • Conejo, F., & Wooliscroft, B. (2015). The times (and brands) are a changin’: A response to Gaski’s commentary. Journal of Macromarketing, 35(3), 391-396. doi:10.1177/0276146714563543

  • Kadirov, D., Varey, R. J., & Wooliscroft, B. (2014). Authenticity: A macromarketing perspective. Journal of Macromarketing, 34(1), 73-79. doi:10.1177/0276146713505774

  • Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2014). Improving conditions for potential New Zealand cyclists: An application of conjoint analysis. Transportation Research Part A: Policy and Practice, 69, 11-19. doi:10.1016/j.tra.2014.08.005

  • Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2014). "Part of Me": National parks integration into the extended self of domestic tourists. Journal of Hospitality Marketing and Management, 23(4), 360-379. doi:10.1080/19368623.2013.768188

  • Wooliscroft, B., Ganglmair-Wooliscroft, A., & Noone, A. (2014). The hierarchy of ethical consumption behavior: The case of New Zealand. Journal of Macromarketing, 34(1), 57-72. doi:10.1177/0276146713508560

  • Rosenstreich, D., & Wooliscroft, B. (2013). An improved method for assessing the impact of management journals. Asian Academy of Management Journal, 18(2), 37-54.

  • Mitchell, R., Wooliscroft, B., & Higham, J. E. S. (2013). Applying sustainability in national park management: Balancing public and private interests using a sustainable market orientation model. Journal of Sustainable Tourism, 21(5), 695-715. doi:10.1080/09669582.2012.737799

  • Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2013). A cross-cultural application of the affective response to consumption scale: Investigating US-American and Austrian passengers on long-haul flights. Journal of Business Research, 66(6), 765-770. doi:10.1016/j.jbusres.2011.09.016

  • Rosenstreich, D., & Wooliscroft, B. (2012). Assessing international journal impact: The case of marketing. European Business Review, 24(1), 58-87. doi:10.1108/09555341211191553

  • Mirosa, M., Wooliscroft, B., & Lawson, R. (2011). Dynamic ideologies: The case of slow food. Advances in Consumer Research, 39, 318-324.

  • Wooliscroft, B. (2011). Marketing theory as history. Marketing Theory, 11(4), 499-501. doi:10.1177/1470593111418800

  • Mitchell, R. W., Wooliscroft, B., & Higham, J. (2010). Sustainable market orientation: A new approach to managing marketing strategy. Journal of Macromarketing, 30(2), 160-170. doi:10.1177/0276146710361928

  • Wooliscroft, B., & Lawson, R. (2010). Teaching the history of marketing theory. Journal of Historical Research in Marketing, 2(4), 467-478. doi:10.1108/17557501011092501

  • Rosenstreich, D., & Wooliscroft, B. (2009). Measuring the impact of accounting journals using Google Scholar and the g-index. British Accounting Review, 41(4), 227-239. doi:10.1016/j.bar.2009.10.002

  • Wooliscroft, B. (2008). Re-inventing Wroe?. Marketing Theory, 8(4), 367-385. doi:10.1177/1470593108096541

  • Rosenstreich, D., & Wooliscroft, B. (2006). How international are the top academic journals? The case of marketing. European Business Review, 18(6), 422-436. doi:10.1108/09555340610711067

  • Lawson, R., & Wooliscroft, B. (2004). Human nature and the marketing concept. marketing theory, 4(4), 311-326. doi:10.1177/1470593104047641

Book chapters

  • Wooliscroft, B. (2020). Systems and macro-social marketing: Researching wicked problems. In A. -M. Kennedy (Ed.), Macro-social marketing insights: Systems thinking for wicked problems (pp. 12-26). New York, NY: Routledge.

  • McKague, F., Lawson, R., Scott, M., & Wooliscroft, B. (2017). Understanding energy poverty through the energy cultures framework. In N. Simcock (Ed.), Energy poverty and vulnerability: A global perspective (pp. 33-45). Taylor & Francis. doi:10.4324/9781315231518

  • Wooliscroft, B. (2006). Introduction to part II: Wroe Alderson's theory of market behavior - Selected writings. In B. Wooliscroft, R. D. Tamilia, & S. J. Shapiro (Eds.), A twenty-first century guide to Aldersonian marketing thought (pp. 35-37). Boston: Springer. doi:10.1007/0-387-28181-9_2

  • Wooliscroft, B. (2006). Wroe Alderson: A life. In B. Wooliscroft, R. D. Tamilia, & S. J. Shapiro (Eds.), A twenty-first century guide to Aldersonian marketing thought (pp. 3-32). Boston: Springer. doi:10.1007/0-387-28181-9_1

  • Wooliscroft, B. (2006). Preface. In B. Wooliscroft, R. D. Tamilia, & S. J. Shapiro (Eds.), A twenty-first century guide to Aldersonian marketing thought. Boston, MA: Springer. doi:10.1007/0-387-28181-9

Conference contributions

  • Conejo, F., & Wooliscroft, B. (2015). Exploring scale development using Rasch Modelling: The case of Brand Personality. In Journal of Macromarketing Vol. 35 (pp. 139). London: SAGE Publications. doi:10.1177/0276146714550875

  • Shapiro, S., Domegan, C., Peterson, M., Wooliscroft, B., Shultz, C., Baker, M., . . . Bettany, S. (2015). Revisiting macromarketing management: Is the view worth the trip?. In Journal of Macromarketing Vol. 35 (pp. 150). London: SAGE Publications. doi:10.1177/0276146714550875

  • Lawson, R., & Wooliscroft, B. (2015). Energy vulnerable consumers. In Journal of Macromarketing Vol. 35 (pp. 131). London: SAGE Publications. doi:10.1177/0276146714550875

  • Mitchell, R., Wooliscroft, B., & Higham, J. (2015). Investigating a sustainable market orientation in SME strategy management. In Journal of Macromarketing Vol. 35 (pp. 142). London: SAGE Publications. doi:10.1177/0276146714550875

  • Kadirov, D., Varey, R. J., & Wooliscroft, B. (2013). Authenticity: Macro-marketing perspective. In Journal of Macromarketing Vol. 33 (pp. 407). Toronto: SAGE Publications. doi:10.1177/0276146713500051

  • Wooliscroft, B. (2013). Aldersonian sustainability. In Journal of Macromarketing Vol. 33 (pp. 408). Toronto: SAGE Publications. doi:10.1177/0276146713500051

  • Mirosa, M., & Wooliscroft, B. (2013). Experiencing vulnerability "everyday'': Food choice. In Journal of Macromarketing Vol. 33 (pp. 396). Toronto: SAGE Publications. doi:10.1177/0276146713500051

  • Mitchell, R., & Wooliscroft, B. (2013). Trends in recent sustainable marketing research: Progress, gaps and research opportunities. In Journal of Macromarketing Vol. 33 (pp. 408). Toronto: SAGE Publications. doi:10.1177/0276146713500051

  • Mitchell, R. W., Wooliscroft, B., & Higham, J. (2012). Feasibility of implementing a sustainable marketing orientation: An empirical investigation in the NZ tourism sector. In Journal of Macromarketing Vol. 32 (pp. 454). Berlin: SAGE Publications. doi:10.1177/0276146712466773

  • Sumida, K., Wooliscroft, B., & Sam, M. (2012). Sports fans' collective psychological ownership: A Japanese professional soccer case study. In Journal of Macromarketing Vol. 32 (pp. 460). Berlin: SAGE Publications. doi:10.1177/0276146712466773

  • Wooliscroft, B. (2012). On growing other things. In Journal of Macromarketing Vol. 32 (pp. 441). Berlin: SAGE Publications. doi:10.1177/0276146712466773

  • Poulsen, S., & Wooliscroft, B. (2012). The theory of brand relationships: Lacking a broader perspective?. In Journal of Macromarketing Vol. 32 (pp. 451). Berlin: SAGE Publications. doi:10.1177/0276146712466773

  • Wooliscroft, B., Weinhold, D., & Kovalenko, A. (2012). Was vicary right, and why should macromarketers care? Is there systematic subliminal promotion?. In Journal of Macromarketing Vol. 32 (pp. 445-446). Berlin: SAGE Publications. doi:10.1177/0276146712466773

  • Conejo, F. J., & Wooliscroft, B. (2009). Blunt surgical instruments: Reconceptualizing brands as semiotic systems. In Journal of Macromarketing Vol. 29 (pp. 434). Kristiansand: SAGE Publications. Retrieved from http://gateway.webofknowledge.com/

  • Conejo, F. J., & Wooliscroft, B. (2009). Homo Mensura-Brands as anthropomorphic systems?. In Journal of Macromarketing Vol. 29 (pp. 434). Kristiansand: SAGE Publications. doi:10.1177/0276146709350162

  • Mitchell, R. W., Wooliscroft, B., & Higham, J. (2009). Sustainable market orientation: A new approach to managing marketing strategy. In Journal of Macromarketing Vol. 29 (pp. 432). Kristiansand: SAGE Publications. doi:10.1177/0276146709350162

  • Wooliscroft, B. (2009). The bicycle as a macromarketing issue. In Journal of Macromarketing Vol. 29 (pp. 437). Kristiansand: SAGE Publications. doi:10.1177/0276146709350162

  • Poulsen, S., & Wooliscroft, B. (2009). Making "good" decisions: Dilemmas of the consumer. In Journal of Macromarketing Vol. 29 (pp. 428). Kristiansand: SAGE Publications. doi:10.1177/0276146709350162

Edited books/volumes

  • Wooliscroft, B., Tamilia, R., & Shapiro, S. J. (2006). A twenty-first century guide to Aldersonian marketing thought. New York: Springer.

Other outputs

  • Wooliscroft, B. (2014). Special Issue on Research Methodologies for Macromarketing: Journal of Macromarketing, March 2016. In Journal of Macromarketing (Vol. 34, Iss. 1, pp. 104). doi:10.1177/0276146714525191

  • Wooliscroft, B. (2013). Special Issue on Research Methodologies for Macromarketing: Journal of Macromarketing, March 2016. In Journal of Macromarketing (Vol. 33, Iss. 4, pp. 415). doi:10.1177/0276146713511713

  • Wooliscroft, B. (2012). Guest editorial. In Journal of Historical Research in Marketing (Vol. 4, Iss. 1, pp. 45-51). doi:10.1108/jhrm.2012.41204aaa.001

  • Wooliscroft, B. (2003). Wroe Alderson's contribution to marketing theory through his textbooks. In Journal of the Academy of Marketing Science (Vol. 31, Iss. 4, pp. 481-485). Springer Verlag. doi:10.1177/00920703030314010