Dr Sandra Goh

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Programme Leader BA Event Management

Phone: +64 9 921 9999 ext 6778

Email: sandra.goh@aut.ac.nz

Postal Address:

AUT University
School of Hospitality and Tourism
Private Bag 92006
Auckland 1142, New Zealand


  • PhD, Tourism Management (Victoria University of Wellington, New Zealand)
  • MSc International Event and Festival Management (Edinburgh Napier University, Scotland)

Teaching Areas:

  • EVNT601 Event Planning
  • EVNT602 Event Perspectives
  • EVNT701 Event Production
  • CLY703 Work Integrated Learning
  • TOUR808 Urban Tourism & Creative Placemaking

Research Areas:

  • Event travel career
  • Festival and event tourism,
  • Serious leisure,
  • Social worlds
  • Festival and event studies
  • Creative placemaking
  • Arts-informed life history
  • Creative research approach.

Research Summary:

Sandra holds a PhD in Tourism Management from Victoria University of Wellington and a MSc in International Event and Festival Management with Edinburgh Napier University.

Sandra's specific area of research interest include event management and event tourism studies, event travel career, serious leisure, and arts-informed life history. She is particularly nosey about why people travel to events, how to sustain the life of successful events and festivals, and to discover successful formula in old and new international festivals and events.

She enjoys a touch of creativity in all her work, and look forward to experimenting with more creative research methods. Sandra's other areas of research interest include special interest tourism, event and festival futures, critical events, placemaking, creative, experience, and sharing economy. Sandra hails from Singapore, and she was a former event practitioner. She continues to be involved actively as a volunteer and consultant in special events and festivals.


  • Goh, S. & Yeoman, I. (2020). Intangible heritage, and future past of rural Vietnam: A hero’s journey and creative place-making of Yen Tu’s tourism. Journal of Tourism Futures (Forthcoming)
  • Goh, S., Faisal, A. & Pernecky, T. (2020, February 10-13). Pop-up venue for creative placemaking [Working paper]. Proceedings of the 30th Annual Conference Council for Australasian University Tourism and Hospitality Education (CAUTHE), Auckland, New Zealand.
  • Goh, S., Faisal, A. & Qi, H. (2020, February 10-13). Creative placemaking and Emergence of a contemporary art district[Working paper]. Proceedings of the 30th Annual Conference Council for Australasian University Tourism and Hospitality Education (CAUTHE), Auckland, New Zealand.
  • Goh, S., Smith, K.A. and Yeoman, I. (2019). Zooming in: an arts-informed life history approach to the analysis of event travel career narratives.  Event Management, 23(2), 223-238  https://doi.org/10.3727/152599518X15403853721178
  • Ong, F. and Goh, S. (2018). Pink is the new grey: Events as agents of social change.  Event Management Journal 22 (6) https://doi.org/10.3727/152599518X15346132863292
  • Yeoman, I., Nhem, S., McMahon-Beattie, U., Findlay, K., Goh, S. & Tieng, S. (2018) Utopian futures Wellington on a Plate and the envisioning of a food festival in Tuscany. In Mair, J. (Ed.),  The Routledge handbook of festivals. Routledge. ISBN: 9781351736763
  • Qi, H., Smith, K. A., Yeoman, I., & Goh, S. (2018, January). Exhibitor retention at an industry exhibition: The case of AgroChemEx in China. In  Journal of Convention & Event Tourism (Vol. 19, No. 1, pp. 44-62). https://doi.org/10.1080/15470148.2017.1379454
  • Goh, S., Smith, K.A. and Yeoman, I. (2016, February 8-11).  Using arts-informed life history approach and creative inquiry to study event travel career trajectories. Proceedings of the 26th Annual Conference Council for Australasian University Tourism and Hospitality Education (CAUTHE), Sydney, Australia. https://search.informit.com.au/documentSummary;dn=908790037126258;res=IELIAC


  • Victoria University of Wellington, Victoria Doctoral Scholarship Award, 2014 - 2017
  • The Lee Allardyce Trophy for most outstanding dissertation (Postgraduate, Hospitality and Tourism Management), Edinburgh Napier University (Scotland), 2007
  • Scottish International Scholarship Programme, Scottish Executive and The British Council, 2006 - 2007