Programme Leader BA Event Management
Phone: +64 9 921 9999 ext 6778
School of Hospitality and Tourism
Private Bag 92006
Auckland 1142, New Zealand
Sandra holds a PhD in Tourism Management from Victoria University of Wellington and a MSc in International Event and Festival Management with Edinburgh Napier University.
Sandra's specific area of research interest include event management and event tourism studies, event travel career, serious leisure, and arts-informed life history. She is particularly nosey about why people travel to events, how to sustain the life of successful events and festivals, and to discover successful formula in old and new international festivals and events.
She enjoys a touch of creativity in all her work, and look forward to experimenting with more creative research methods. Sandra's other areas of research interest include special interest tourism, event and festival futures, critical events, placemaking, creative, experience, and sharing economy. Sandra hails from Singapore, and she was a former event practitioner. She continues to be involved actively as a volunteer and consultant in special events and festivals.