Ella Henry

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Associate Professor & Director of Maori Adv

Email: ella.henry@aut.ac.nz

ORCID: ORCID logo https://orcid.org/0000-0003-4080-8824


  • PhD, Māori Entrepreneurship, Auckland University of Technology
  • Master of Philosophy, Management & Employment Relations, University of Auckland
  • Bachelor of Arts, Sociology & Māori Studies, University of Auckland


Iwi Affiliation: Ngātikahu ki Whangaroa, Ngāti Kuri, Te Rārawa

Biography: Ella has a background across multiple disciplines including sociology, business and Māori Indigenous development. She has been actively involved in research, teaching and advocacy for Māori media for over twenty years. Ella was a Treaty Negotiator for her Iwi, Ngātikahu ki Whangaroa, and has been involved with the Post-Settlement Governance Entity, as Trustee and Chair, until her appointment as Director of Māori Advancement for the Business School.

Research interests:

Māori entrepreneurship, Māori leadership and decision-making, Māori and housing, Māori Indigenous research methodology and methods, Māori Indigenous networks and networking, Māori media

Teaching summary:

Mater of Management: Management of Organisation & People
Bachelor of Business: Entrepreneurship

Fields of research:

  • Maori Information and Knowledge Systems
  • Studies of Maori Society
  • Maori Cultural Studies
  • Maori History

Research outputs:


  • Verbos, A. K., Henry, E., & Peredo, A. M. (2017). Business's effects on Indigenous aspirations and rights: An introduction. doi:10.4324/9781351270182

  • Verbos, A., Henry, E., & Peredo, A. M. (2017). Indigenous aspirations and rights: The case for responsible business and management. Oxford, England & New York, USA: (Greenleaf Publishing) Routledge.

  • Henry, E., & Wikaire, M. (2013). The brown book: Maori in screen production. Auckland: Ngā Aho Whakaari.

Journal articles

  • Spiller, C., Wolfgramm, R. M., Henry, E., & Pouwhare, R. (2019). Paradigm warriors: Advancing a radical ecosystems view of collective leadership from an Indigenous Māori perspective. Human Relations. doi:10.1177/0018726719893753

  • Wolfgramm, R., Spiller, C., Henry, E., & Pouwhare, R. (2019). A culturally derived framework of values-driven transformation in Māori economies of well-being (Ngā hono ōhanga oranga). AlterNative. doi:10.1177/1177180119885663

  • Henry, E., Spiller, C., & Newth, J. (2018). Emancipatory Indigenous social innovation: Shifting power through culture and technology. Journal of Management and Organization, 23(6), 786-802. doi:10.1017/jmo.2017.64

  • Henry, E. Y., Dana, L. P., & Murphy, P. J. (2017). Telling their own stories: Māori entrepreneurship in the mainstream screen industry. Entrepreneurship and Regional Development. doi:10.1080/08985626.2017.1388445

  • Henry, E. (2017). The creative spirit: Emancipatory Māori entrepreneurship in screen production in New Zealand. Small Enterprise Research, 24(1). doi:10.1080/13215906.2017.1289853

  • Henry, E., & Wolfgramm, R. (2015). Relational Leadership: An indigenous Maori perspective. Leadership, 0(0). doi:10.1177/1742715015616282

  • Henry, E., & Spooner, H. (2014). The Brown Book: Maori in screen production. Journal of Creative Technologies. Retrieved from https://ctechjournal.aut.ac.nz/paper/brown-book-maori-screen-production/

  • Henry, E., & Spooner, H. (2014). The brown book: Maori in screen production. Journal creative technologies, MINA Special Issue(4). Retrieved from https://ctechjournal.aut.ac.nz/paper/brown-book-maori-screen-production/

  • Henry, E. (2012). Indigenous entrepreneurship in screen production. Journal of Australian Indigenous Issues, 15(4).

  • Henry, E. (2012). Indigenous entrepreneurship in screen production: a Maori case study. Journal of Australian Indigenous Issues, 15(4).

  • Henry, E., & Pene, H. (2001). Kaupapa maori: Locating indigenous ontology, epistemology and methodology in the academy. ORGANIZATION, 8(2), 234-242. doi:10.1177/1350508401082009

  • Henry, E., & Pringle, J. (1996). Making voices, being heard in Aotearoa/New Zealand. Organization, 3(4), 534-540. doi:10.1177/135050849634010

Creative works

  • Henry, E. (2011). Wairua Auaha: Emancipatory Maori entrepreneurship in screen production (No. Of Pieces: 00.56.00) [Artefact]. Auckland, NZ: Te Ara Poutama, AUT University.

  • Henry, E. (2010). Na Te Whatu Maori: Through the eye of the Maori (Reversion) (No. Of Pieces: 00.10.30) [Artefact]. AUT: Te Ara Poutama.

  • Henry, E. (2008). Kowhiri ‘08, writing and acting in the Mana Wahine Party (No. Of Pieces: ) [Artefact]. .

Book chapters

  • Henry, E., & Foley, D. (2018). Indigenous research: Ontologies, axiologies, epistemologies and methodologies. In R. Bendl, L. A. E. Booysen, & J. K. Pringle (Eds.), Handbook of research methods in diversity management, equality and inclusion at work (pp. 212-227). Edward Elgar.

  • Henry, E. (2016). Indigenous Maori entrepreneurs in screen production. In H. Frederick, A. O'Connor, & D. Kuratko (Eds.), Entrepreneurship: Theory, process, practice, (4th ed) (pp. 152-155). South Melbourne, Victoria, Australia: Cengage Learning Australia. Retrieved from https://cengage.co.nz/

  • Wolfgramm, R., & Henry, E. (2015). Wahine toa women warriors: Maori women leaders in the film and screen industry. In S. R. Madsen, F. W. Ngunjiri, K. A. Longman, & C. Cherrey (Eds.), Women and leadership around the world (pp. 269-286). Charlotte, N.C. USA: Information Age Publishing. Retrieved from http://www.infoagepub.com/products/Women-and-Leadership-around-the-World

  • Henry, E. (2015). Te whare ako: Architecture speaks to heart, mind and spirit. In C. Spiller, & R. Wolfgramm (Eds.), Indigenous spiritualities at work: Transforming the spirit of enterprise (pp. 51-67). Charlotte, North Carolina: Information Age Publishing. Retrieved from http://www.infoagepub.com/products/Indigenous-Spiritualities-at-Work

  • Pringle, J., Wolfgramm, R., & Henry, E. (2010). Extending cross-ethnic research partnerships: Researching with respect. In S. Katila, S. Merilainen, & J. Tienari (Eds.), Making inclusion work: Experiences from academia around the world (pp. 127-142). Cheltenham, England: Edward Elgar Publishing Ltd.

  • Henry, E. (2007). Kaupapa Maori Entrepreneurship. In L. Dana, & R. B. Anderson (Eds.), International Handbook of Research on Indigenous Entrepreneurship. Cheltenham, UK: Edward Elgar Publishing.

Conference contributions

  • Henry, E., Menzies, D., & Paul, J. (2020). Urban regeneration and Social Cohesion. In R. Berry (Ed.), National Science Challenges: Building better homes, towns and cities. Perth. Retrieved from https://www.buildingbetter.nz/resources/publications.html

  • Henry, E., Walter, M., Houkamau, C., Wolfgramm, R., & Crothers, C. (2019). Developing indigenous quantitative research: Voices from Australia and New Zealand. In 33rd ANZAM Conference 2019. Cairns. Retrieved from http://anzamconference.org/

  • Henry, E., & Crothers, C. (2019). Developing indigenous quantitative methodology in New Zealand.. In BAM2019 proceedings. Birmingham: British Academy of Management.

  • Crothers, C., & Henry, E. (2018). Kaupapa Māori: An Indigenous Quantitative Methodology. In SAANZ 2018 Conference. Kilburn, Wellington: SAANZ. Retrieved from https://saanz2018.org.nz/

  • Henry, E., Kiddle, R., & Palmer, F. (2017). Unlocking the innovation potential of Maori knowledge, resources and people. In International Social Innovation Research Conference. Melbourne.

  • Henry, E., Armstrong, L., Davis, N., & McMeeking, S. (2017). Kaupapa Maori values contributing to social enterprise. In Social Enterprise World Forum. Christchurch: SEWF. Retrieved from http://www.sewf2017.org/sewf-2017-live-blog

  • Henry, E., & McNeill, H. (2017). Post-settlement governance entities, at the interface of indigenous development in New Zealand. In Academy of Management Proceedings Vol. 2017 (pp. 13103-13102). Atlanta, Georgia: Academy of Management. doi:10.5465/AMBPP.2017.13102abstract

  • Keiha, P., Henry, E., Smith, V., & Sheehan, M. (2016). Whakamana ngā kairangahau: Developing Māori researcher scholarship. In InternatIonal indIgenous research conference 2016 prceedings (pp. 47). Auckland: Ngä Pae o te Märamatanga © New Zealand’s Mäori Centre of Research Excellence University of Auckland, New Zealand. Retrieved from http://www.indigenousresearch2016.ac.nz/

  • Henry, E., & Dana, L. -P. (2016). Social and cultural capital: enhancing emancipatory indigenous entrepreneurship. In Academy of management 76th Annual Meeting. Anaheim.

  • Henry, E. (2016). Kaupapa Maori, sovereignty, and indigenous cinema. In Our Own Image: The legacies of Maori film-making in Aotearoa. UNITEC.

  • Henry, E., & Henry. (2015). Case Study: Grounding of the MV Rena. In Academy of Management US. Vancouver: Academy of Management.

  • Henry, E. (2015). Indigenous Management Education & the Academy. In Academy of Management 75th Annual Meeting. Vancouver. Retrieved from http://proceedings.aom.org/

  • Henry, E., Wolfgramm, R., Pringle, J. K., & Jones, D. (2015). Indigenous identity and career construction: Māori in the screen industry. In 31st European Group on Organization Studies (EGOS) Colloquium. Athens. Retrieved from https://www.egosnet.org/

  • Pringle, J., Henry, E., Wolfgramm, R., & Jones, D. (2015). Indigenous identity and career construction: Māori in the screen industry. In 31st EGOS Colloquium. Athens. Retrieved from http://www.egosnet.org/

  • Henry, E. (2014). The Maori SME: a pathway to tino rangatiratanga (self-determination).. In 27th Annual SEAANZ Conference (Small Enterprise Association of Australia and New Zealand). Everleigh, Sydney. Retrieved from http://seaanz.org/content/27th-annual-seaanz-conference-plenary-panel-sessions

  • Wolfgramm, R., & Henry, E. (2014). Maori cultural dynamics at work in the creative industries. In British Academy of Management 2014 Proceedings. Belfast: British Academy of Management. Retrieved from http://conference.bam.ac.uk/BAM2014/htdocs/index.php

  • Henry, E., Howard, R., & Repia-Koziol, J. (2014). Te Ara Poutama: Indigenous Maori media education and application. In Mobile Innovation Network Aotearoa. Auckland.

  • Henry, E., & Spooner, H. (2013). The Brown Book: Maori in screen production. In 3rd International mobile creativity and mobile innovation. Auckland.

  • Henry, E. (2013). Te Whare Ako: architecture speaks to heart, mind and spirit.. In Sustainability Conference. Albany Camous.

  • Henry, E. (2013). Te Whare Ako: Architecture speaks to the mind, heart and spirit. In 36th Annual HERDSA Conference. Auckland.

  • Henry, E., Spiller, C., & Wolfgramme, R. (2013). Indigenous spirituality at work: transforming the spirit of business enterprise for sustainable futures. In He Manawa Whenua Indigenous Research Conference. Hamilton.

  • Henry, E. (2013). Emancipatory Maori entrepreneurship in screen production: Theory and application. In proceedings of the 8th European Conference on Innovation and Entrepreneurship (pp. 296-302). Brussels.

  • Henry, E. (2012). Indigenous entrepreneurship in screen production: a Maori case study.. In 57th World Conference of the International Council for Small Business Summaries of Presentations and Sessions. Wellington. Retrieved from http://www.massey.ac.nz/

  • Henry, E. (2011). Toward a theory of indigenous entrepreneurship in screen production. In Toward a theory of indigenous entrepreneurship in screen production (pp. 930-938). Aberdeen: Academic Publishing Ltd. Retrieved from http://academicconferences.or/2-proceddings.htm

  • Henry, E. (2011). Maori & screen production. In 14th Asia Pacific Research in Organisation Studies Conference. Auckland.

  • Henry, E. (2011). Maori screen industry: a case study. In Optimising Maori Economic Development Symposium. Taranaki Wharf.

  • Henry, E. (2011). Māori careers and entrepreneurship in screen production. In 3rd International Social Innovation Research Conference. London.

  • Henry, E., & Spooner, H. (2010). International Symposium on Maori and Indigenous Screen Production. : Te Ara Poutama. Retrieved from http://hdl.handle.net/10292/1099

  • Wolfgramm, R., & Henry, E. (2010). Careers as life journeys envisioning the future, present and past. In Traditional Knowledge Conference 2010. New Zealand.

  • Henry, E. (2010). Te Wairua Auaha: The creative spirit in Maori screen production. In Maori Indigenous Doctoral Students Conference. Wellington.

  • Henry, E. (2010). Reflections on research within an ecology of creativity. In Traditional Knowledge Conference 2010. New Zealand.

  • Henry, E. (2010). Maori perspectives in tertiary education: A personal journey. In Association for Tertary Education Management Conference. Auckland.

  • Henry, E. (2010). Kaupapa Maori entrepreneurship: Traditional concepts applied to sustainable business development. In Proceedings of the Traditional Knowledge Conference 2008: Te Tatau Pounamu: The Greenstone Door (pp. 185-196). University of Auckland: Nga Pae o Te Maramatanga.

  • Henry, E. (2010). Globalisation, international trade liberalisation and Maori development. In Globalisation and Public Policy: An International Cross Cultural Research Exchange Conference. Auckland.

  • Henry, E. (2010). Climb out of your silos!. In Ihi Rangaranga: Re-imagining Maori broadcasting Conference. New Zealand.

  • Henry, E. (2009). Social entrepreneurship in indigenous communities. In Skoll World Forum on Social Entrepreneurship. Oxford.

  • Henry, E. (2008). Wahine Auaha: Creative Maori women, Maori women, leadership, careers, social entrepreneurship, self-efficacy and identiy. In Australia New Zealand Academy of Management Conference: Managing in the Pacific century. Auckland.

  • Henry, E. (2008). Maori third sector organisations & screen production. In Australia New Zealand Third Sector Research Ninth Biennial Conference: Demonstrate!. Auckland.

  • Henry, E. (2008). Maori liaison:Challenges and opportunities. In Te Roopu Takawaenga Maori Conference. Auckland.

  • Henry, E. (2008). Kaupapa Maori screen production. In World Indigenous Television Broadcasters Conference 2008: Reclaiming the future. Auckland.

  • Henry, E. (2008). Indigenisation of the MBA. In ANZAM Conference. Auckland.


  • Henry, E., & Crothers, C. (2019). Exploring Papakāinga: A Kaupapa Māori quantitative methodology. Wellington.

  • Akuhata Brown, K., & Henry, E. (2009). Te Iringa. Report for Nga Aho Whakaari: Maori in Film, Video an Television Incorporated. Auckland, NZ: Te Ara Poutama, AUT University.

  • Henry, E. (2008). Hotu Manawa Maori Strategic Planning Workshop, strategic planning workshop and report.


  • Henry, E. (2012). Te Wairua Auaha: Emancipatory Māori entrepreneurship in screen production. (Auckland University of Technology, Auckland, New Zealand). Retrieved from http://hdl.handle.net/10292/4085

Oral presentations

  • Henry, E. (2015). Cultural Nuances & Creativity. Ala Moana Hotel, Honolulu, Hawaii.

  • Henry, E. (2015). Reconceptualising relational leadership from a Maori cultural perspective. Charles Sturt University.

  • Henry, E., Wolfgramm, R., Pringle, J., & Jones, D. (2015). Indigenous identity and career enactment: the cultural context of Maori in screen production. ALBA Graduate Business School, American College of Greece, Athens.

  • Henry, E. (2013). Engaging with Maori & the Creative Economy. Auckland, NZ.

  • Knox, C., Henry, E., Haar, J., Henare, M., & Chellie, S. (2013). Panel discussion: Maori, Pasifika & Indigenous management scholars. Auckland.

  • Henry, E. (2013). Maori Screen Development. Pacific Voices: How can we take Pacific stories to a wider global audience?. Auckland, NZ.

  • Henry, E. (2011). Maori entrepreneurship in screen production. Hamilton, NZ.

  • Henry, E. (2011). The Maori Dynamic in Film & Television. Taranaki Street, Wellington.

  • Henry, E. (2010). Maori & Screen Production.

  • Henry, E. (2010). Strategies for promoting strong public services for, with and by Maori. Wellington.

  • Henry, E. (2010). Maori organisational structures: Iwi and urban. UNITEC, Auckland.

  • Henry, E. (2010). Nga tangata whairawa: entrepreneurs. Waitakere City Council Buildings, Waitakere.

  • Henry, E. (2010). Statistics, damn statistics.

  • Henry, E. (2010). Maori & health: Wai Ora. Auckland.

  • Henry, E. (2010). Maori women, leadership and the academy: Almost an oxymoron. Waipapa Marae, University of Auckland, Auckland.

  • Henry, E. (2010). [Untitled]. Palmerston North.

  • Henry, E. (2009). Global entrepreneurial monitor and Maori entrepreneurship. Te Whare Wananga o Raukawa, Otaki, Wellington.

  • Henry, E. (2009). Leadership challenges for Maori. Oromahoe Marae, Northland.

  • Henry, E. (2008). Protocols for Working with Maori and Screen Production. Sky Casino Auckland.

  • Henry, E. (2008). Kaupapa Maori Framework for Mahi. Hotu Manawa Maori (Maori Heart Foundation), Waiariki Polytech, Rotorua.

  • Henry, E. (2008). Kaupapa Maori Entrepreneurship. Nga Wai o Horotiu Marae, AUT.

Other outputs

  • Henry, E. (2013). Wairua Auaha: emancipatory maori entrepreneurship in screen production. Nga Pae o Te Maramatanga, Centre of Maori Research Excellence.

  • Henry, E., & Wolfgramm, R. (2012). Maori Careers in the Screen Industry: A Working Paper. Te Ara Poutama, Faculty of Maori development, AUT.

  • Henry, E., & Spooner, H. (2010). International Symposium on Māori and Indigenous Screen Production. Te Ara Poutama, Faculty of Māori Development, AUT University. Retrieved from http://hdl.handle.net/10292/1099

  • Henry, E. (2010). [Review of Metge, J (2010). Tuamaka: The challenge of difference in Aoteroa New Zealand. Auckland: Auckland University Press]. In New Zealand Sociology (Iss. 1).