David Sinfield

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Senior Lecturer

Email: david.sinfield@aut.ac.nz

ORCID: ORCID logo https://orcid.org/0000-0002-1109-6429

Links to relevant web pages:

Academic appointments:

  • Senior Lecturer / Programme Director, AUT (2005 - ongoing)
  • Programme moderator, NZQA (2015 - 2018)
  • TEU Branch president, Auckland University of Technology (2019 - ongoing)

Qualifications:

  • Master of Philosophy, AUT
  • MA, AUT
  • Postgraduate Diploma (Graphic Design), AUT
  • HND, London College of Printing
  • OND, London College of Printing

Overview:

Mainly structured around a practice led research platform it considers artistic works such as Graphic Design, Typography and Moving Image (film poetry, short film and documentary films).

Mr Sinfield's research study underpins the development of a series of site specific, poetic, typographical projections that recycle spoken narrative back into a local community as artistic works. It extends the concept of the portrait beyond a purely visual representation of identity by fusing typography, narrative, location imagery, sound and paralinguistics. In so doing, it demonstrates how certain concerns of graphic design might be employed to draw attention to the human condition. Furthermore it creatively expands on discourse surrounding typography as emotive by considering the erosion and decay of letterforms as generative of meaning.

Further studies has led to the animated exploration in typography to capture the human condition, whether as film titles, or animated monologues, or as political commentaries on urban decay. As a graphic designer, his research is located in the methodological framework areas of heuristics and narrative inquiry to capture social commentary with specific focus on the concept of palimpsest as a way of reading eroded signage and metaphorical relationships it might have to remembered places and experience.

Research interests:

Graphic Design, Typography, Moving Image (film poetry, short film and documentary films).

Teaching summary:

Senior lecturer in Typography, Graphic Design, Moving Image, New and Emerging Technologies. Mr Sinfield has taught on undergraduate and postgraduate programmes and has supervised numerous postgraduate students to final submission.

Professional activities:

Featured professional activities

    Appointment, affiliation, and membership

    • Certified Member, Association for Learning Technology (2019 - ongoing)

Research outputs:

Featured research outputs

  • Sinfield, D. (2011). Spatiotemporal Environments – Translations of Workers Narratives into Visual Texts. In Interdisciplinary Social Sciences. New Orleans USA: Common Grounds.

  • Sinfield, D. (2011). Spatiotemporal Environments: Narratives of the Underpaid Worker in New Zealand. The International Journal of Interdisciplinary Social Sciences, 6(2). Retrieved from http://www.commongroundpublishing.com/

Journal articles

  • Sinfield, D., & Cochrane, T. (2018). Augmenting visual design: Designing the changing classroom. E-Learning and Digital Media. doi:10.1177/2042753018773769

  • Sinfield, D. (2018). The boundaries of education: using mobile devices for connecting people
    to places. Research in Learning Technology, 26. doi:10.25304/rlt.v26.2121

  • Cochrane, T., Cook, S., Aiello, S., Christie, D., Sinfield, D., Steagall, M., & Aguayo, C. (2017). A DBR framework for designing mobile virtual reality learning environments. Australasian Journal of Educational Technology, 33(6). doi:10.14742/ajet.3613

  • Sinfield, D. (2016). The erased layers of typography: From the eroded palimpsest to spatio-temporal typography. International Journal of Visual Design, 10(2), 15-23. doi:10.18848/2325-1581/CGP/v10i02/15-23

  • Sinfield, D. (2016). The erased layers of typography: From the eroded palimpsest to spatio-temporal typography. The International Journal of Visual Design, 10(2). doi:10.18848/2325-1581

  • Sinfield, D. (2014). Memento mori: a consideration of colloquial gods:
    Review of the exhibition Who Shot Rock & Roll? Auckland Art Gallery Toi O Tamaki. Sage Journals: Visual Communication, 13(2). doi:10.1177/1470357213518287

  • Sinfield, D. (2014). The semiotics of business signage: How typography is used in impoverished and deprived areas of New Zealand. The International Journal of the Image, 4(4). Retrieved from http://www.commongroundpublishing.com/

  • Sinfield, D. (2013). Let me tell you a story: A study of how we tell stories and communicate visually. The International Journal of Interdisciplinary Social Sciences.

  • Sinfield, D. (2013). Graphic design in a digital world: Enhancing graphic design teaching through digital technologies. The International Journal of Design Education, 7(1). Retrieved from http://www.commongroundpublishing.com/

  • Sinfield, D. (2013). Social commentary from the graphic designer: Workers stories expressed through Serigraphic Translations. The International Journal of Visual Design, 6(1). Retrieved from http://www.commongroundpublishing.com/

  • Sinfield, D. (2011). Spatiotemporal Environments: Narratives of the Underpaid Worker in New Zealand. The International Journal of Interdisciplinary Social Sciences, 6(2). Retrieved from http://www.commongroundpublishing.com/

Creative works

  • Sinfield, D. (2019). Have You Seen These Posters Around Patea? (No. Of Pieces: 5 Augmented posters) [Artefact]. Aotea Utanganui, Patea, New Zealand: Aotea Utanganui, Museum of South Taramaki. Retrieved from https://museumofsouthtaranaki.wordpress.com/

  • Sinfield, D. (2019). Remembered Space: Reflections on the Patea freezing works (No. Of Pieces: 5 poem short films and posters) [Artefact]. Aotea Utanganui, Patea, New Zealand: Aotea Utanganui. Retrieved from https://museumofsouthtaranaki.wordpress.com/

  • Sinfield, D. (2019). Augmented Space (No. Of Pieces: 5 augmented posters (1500mm x 610mm)) [Artefact]. Patea, New Zealand (located in 5 places throughout the town): Aotea Utanganui. Retrieved from https://museumofsouthtaranaki.wordpress.com/

  • Sinfield, D. (2017). Patea river (No. Of Pieces: ) [Artefact]. New Zealand: Lyrical Visions.

  • sinfield, D. (2017). Sparrow [Artefact]. Lyrical Visions Poetry Film Festival.

  • sinfield, D. (2017). 30th Montreal anniversary edition of image+nation International Film Festival. [Artefact].

  • sinfield, D. (2017). Sparrow [Artefact]. Berlin Interfilm International Short Film Festival. Retrieved from http://www.interfilm.de/en/

  • sinfield, D. (2017). Sparrow
    23rd Paris, Edition du Festival des Films -Cheries-cheris
    [Artefact]. Edition du Festival des Films -Cheries-cheris.

  • sinfield, D. (2017). Sparrow [Artefact]. 27th Atlanta Out on Film LGBTQ International Film Festival. Retrieved from http://www.outonfilm.org/

  • sinfield, D. (2017). Sparrow [Artefact]. 35th Chicago Reeling International Film Festival. Retrieved from https://filmfreeway.com/ReelingFilmFestival

  • Sinfield, D. (2016). Patea — An Empty Shell (No. Of Pieces: 3 minutes 18 seconds) [Artefact]. Titirangi Theatre: Lopdell House Auckland, New Zealand: Lyrical Visions. Retrieved from http://www.eventfinda.co.nz/

  • Sinfield, D. (2015). Greetings from Patea: A palimpsest collection of images from the freezing works. [Artefact]. Patea, Taranaki: Aotea Utanganui Museum of South Taranaki. Retrieved from http://www.southtaranaki.com/

  • Sinfield, D. (2015). Greetings from Patea: A palimpsest collection of images from the freezing works. [Artefact]. Public Library (LibraryPlus)—120 Egmont Street Patea, Taranaki South Taranaki District Council: South Taranaki District Council. Retrieved from http://www.southtaranaki.com/Live/LibraryPlus/

  • Sinfield, D. (2015). Typographical Ghosts: A Contemplation on Time, Mystery and Recovery (No. Of Pieces: 7 minutes 3 seconds) [Artefact]. Public Library (LibraryPlus)—120 Egmont Street Patea, Taranaki: South Taranaki District Council. Retrieved from http://www.southtaranaki.com/Live/LibraryPlus/

  • Sinfield, D. (2015). Memories on Vacant Walls: A Poem Film (No. Of Pieces: 5 minutes 9 seconds) [Artefact]. Patea, Taranaki. Retrieved from http://www.aut.ac.nz/profiles/david-sinfield

  • Sinfield, D. (2015). Loss and Reflection: A Palimpsest of Place (No. Of Pieces: 3 minutes 24 seconds) [Artefact]. Public Library (LibraryPlus)—120 Egmont Street Patea, Taranaki: South Taranaki District Council. Retrieved from http://www.southtaranaki.com/Live/LibraryPlus/

  • Sinfield, D. (2015). Loss and Reflection: A Palimpsest of Place (No. Of Pieces: 3 minutes 24 seconds) [Artefact]. Aotea Utanganui Museum of South Taranaki: Aotea Utanganui Museum of South Taranaki. Retrieved from http://www.southtaranaki.com/

  • Sinfield, D. (2015). Memories on Vacant Walls: A Poem Film (No. Of Pieces: 5 minutes 9 seconds) [Artefact]. Aotea Utanganui Museum of South Taranaki: Aotea Utanganui Museum of South Taranaki. Retrieved from http://www.southtaranaki.com/

  • Sinfield, D. (2015). Typographical Ghosts: A Contemplation on Time, Mystery and Recovery (No. Of Pieces: 7 minutes 3 seconds) [Artefact]. Aotea Utanganui Museum of South Taranaki. Retrieved from http://www.southtaranaki.com/

  • Sinfield, D. (2015). Stop Work Meeting: Working together we can make it happen. [Artefact]. TEU.

  • Sinfield, D. (2015). Catalogue. Place Stories: Concrete Poetry [Artefact]. Retrieved from isbn:%20978-1-927184-31-8

  • Sinfield, D. (2015). Why Wait: Get your Pay Increase When Union Members Get It [Artefact].

  • Sinfield, D. (2015). Who Fought For: “9 Weeks Parental Leave”... [Artefact].

  • Sinfield, D. (2015). Who Got You: “More Professional Development Money”… [Artefact].

  • Sinfield, D. (2015). Who got you: “Salary Increases Greater Than The CPI”... [Artefact].

  • Sinfield, D. (2015). Representing allied staff across the university sector [Artefact]. TEU. Retrieved from http://www.teu.ac.nz/

  • Sinfield, D. (2015). Save Graham's Bush [Artefact]. Toko (Greenpeace). Retrieved from https://www.toko.org.nz/petitions/save-graham-s-bush

  • Sinfield, D. (2014). Pipeburn XV750: Shot on location [Artefact]. Pipeburn Motor Goodness. Retrieved from http://www.pipeburn.com/home/2014/12/10/81-yamaha-xv750-ds-design.html

  • Sinfield, D. (2014). DS Design: The design and construction of the 1981 XV750 [Artefact]. Pipeburn Motor Goodness. Retrieved from http://www.pipeburn.com/home/2014/12/10/81-yamaha-xv750-ds-design.html

  • Sinfield, D. (2011). Spatiotemport Environments-Narratives of the Underpaid Worker in New Zealand (No. Of Pieces: 90 Seconds) [Artefact]. Seoul, Korea: Soul International Extreme - Short Image & Film Festival.

  • Sinfield, D. (2011). Spatio-temporal Environments-Narratives of the Underpaid Worker in New Zealand (No. Of Pieces: 90 Seconds) [Artefact]. Berlin Germany: Interfilm Berlin.

  • Sinfield, D. (2010). Branding of the exhibition, Calendarium: a decade of thought [Artefact]. Auckland.

  • Sinfield, D. (2010). Calendarium: a decade of thought [Artefact]. Auckland.

  • Sinfield, D. (2009). Art & Design Postgraduate Conference 2009 [Artefact]. Auckland.

  • Sinfield, D. (2006). Bill Posters Will Be Prosecuted: a collection of design posters [Artefact]. Auckland.

Book chapters

  • Sinfield, D. (2013). The business of type: A typographical consideration of local business signage in Otara South Auckland, New Zealand. In R. Hoskin, M. Rudge, & I. Rotherham (Eds.), Typographical Typography—North Island Typographic Study (pp. 64-85). Palmerston North, NZ: UCOL. Retrieved from http://arden.aut.ac.nz/portfolio/david.sinfield

Conference contributions

  • Sinfield, D. (2018). Reflections on Remembered Space: The Art of Having Political Agency Within The Community. In Third International Conference on Communication & Media Studies. California: Common Ground Publishing. Retrieved from https://oncommunicationmedia.com/assets/downloads/media/P18FinalProgram.pdf

  • Cochrane, T., & Sinfield, D. (2018). Mobile VR Workshop. In SoTEL: Scholarship of Technology Enhanced Learning 2018. Manukau: Auckland University of Technology. Retrieved from https://docs.google.com/

  • Sinfield, D., & Cochrane, T. (2018). Designing the changing classroom. In SoTEL: Scholarship of Technology Enhanced Learning 2018. Auckland University of Technology, Manukau City: Auckland University of Technology. Retrieved from https://docs.google.com/

  • Cochrane, T., & Sinfield, D. (2017). Mobile Virtual Reality Workshop. In Me, Us, IT! Proceedings ASCILITE2017: 34th International Conference on Innovation, Practice and Research in the Use of Educational Technologies in Tertiary Education. University of Southern Queensland, Toowoomba: Ascilite. Retrieved from http://2017conference.ascilite.org/program/workshops/

  • Sinfield, D., cochrane, T., & mortensen steagall, M. (2017). Expanding the Atelier: Design Lead Academic Project Using Immersive User-generated Mobile Images and Augmented Reality.. In ICCSEIT 2017— International Conference on Computer Supported Education and Information Technology. New York.

  • Sinfield, D., Cochrane, T., & Mortensen Steagall, M. (2017). Augmented Reality: Connecting the classroom and the community. In The Higher Education Technology Agenda. Auckland New Zealand. Retrieved from http://theta.edu.au/about-theta/

  • Sinfield, D., & Cochrane, T. (2017). Augmenting Visual Design: Designing the changing classroom. In Ascilite 2017 (pp. In-Review). : Ascilite. Retrieved from http://2017conference.ascilite.org/

  • Cochrane, T., Sinfield, D., & Mortensen Steagall, M. (2016). Exploring Mobile360: Immersive user-generated mobile images and video. In Mina2016 - Mobile Futures: Poetics, Production and Innovation Vol. 1. Melbourne Australia: Mobile Innovation Network of Australasia. Retrieved from http://mina.pro/minamobile2016/

  • Mortensen Steagall, M., Sinfield, D., Cochrane, T., & Tolutau, T. (2016). Contextualising the classroom: Using Google Maps and 360 degree imagery to augment the undergraduate design environment. In ICERI2016 Proceedings: the 9th annual International Conference of Education, Research and Innovation (pp. 5540-5549). Seville: IATED. doi:10.21125/iceri.2016.0248

  • Sinfield, D. (2016). Curriculum Flexibility Project—Problem Solving for a Flexible Curriculum. In Te Ara Ahaha DCT Learning & Teaching Event. Auckland New Zealand.

  • Sinfield, D. (2016). Community Engagement Through Student Projects. In Learning and Teaching Forum. Auckland New Zealand.

  • Sinfield, D. (2015). Typography off the page: Teaching typography as moving image. In Ninth International Conference—Design Principles and Practices. Chicago USA.

  • Sinfield, D. (2014). The Importance of ePortfolios: Teaching Graphic Design through an ePortfolio environment both in and out of the classroom environment. In ePIC Evidence Based Learning (ePortfolio and Identity Conference). Greenwich.

  • Sinfield, D. (2014). Moodle Me: An ePortfolio community of learning for the graphic design student. In ePIC Evidence Based Learning (ePortfolio and Identity Conference). Greenwich. Retrieved from http://epiconference.com/2014/

  • Sinfield, D. (2014). Beyond the classroom: An investigation into eLearning to create a blended eLearning environment. In 2014 International Higher Education Teaching and Learning Conference. Anchorage, Alaska. Retrieved from https://www.hetl.org/

  • Sinfield, D. (2013). Corporate or community: A typographical exploration of how signage is used in local businesses within South Auckland, New Zealand. In Fourth International Conference on The Image. Chicago USA.

  • Sinfield, D. (2013). Community of eLearning:
    creating a community of learning through an ePortfolio website. In HERDSA 2013 (Higher Education Research and Development Society of Australia). Auckland.

  • Sinfield, D. (2013). One Size Doesn’t Fit All:
    Teaching Graphic Design through a Moodle based ePortfolio. In Moodlemoot—Moodle & Beyond. Melbourne Australia.

  • Sinfield, D. (2013). Thinking and doing: Enhancing the learning and teaching of graphic design through the use of digital technologies. In Design Principles and Practices. Chiba.

  • Sinfield, D., Hayman, S., & Wilkinshaw T. (2012). More than the sum of its parts: Bringing together the diversities of an educational working environment. In The Right Blend. Adelaide.

  • Sinfield, D. (2012). r we really talkin?: A study of how we communicate and the importance of storytelling.. In Seventh international conference on Interdisciplinary Social Sciences. Barcelona.

  • Sinfield, D. (2012). Unheard Voices – Serigraphic translations of narratives from underpaid workers in New Zealand. In Design Principles & Practices. Los Angeles USA: Common Grounds.

  • Sinfield, D. (2011). Spatiotemporal Environments – Translations of Workers Narratives into Visual Texts. In Interdisciplinary Social Sciences. New Orleans USA: Common Grounds.

  • Sinfield, D. (2011). New Zealand's Hidden Voices: a raw deal. In Tertiary Education Union Annual General Meeting. Wellington.

  • Sinfield, D. (2010). Hidden Voices: visualising worker's narratives. An international exhibition of serigraphic prints. In Research Narratives 2: Communities of artistic research. London.

  • Sinfield, D. (2010). The Creative Voice: the serigraphic findings of the underpaid worker. In Conference. Auckland.

  • Sinfield, D. (2010). The technological and conceptual implications of serigraphic print in discussing research related to narratives of the minimum wage worker. In AAPT conference. Brisbane.

  • Sinfield, D. (2009). Manifesto: workers' narratives from below the minimum wage. In Australian Association of Printing Teachers AGM. Melbourne.

  • Sinfield, D. (2009). Creative Translations of Workers' Narratives. In Tertiary Education Union. Conference. Wellington.

Reports

  • Sinfield, D. (2017). NZQA, external monitors report bachelor of design and arts (with majors in visual arts, graphic design and textiles/fashion design) UCOL [Whanganui] (TP15044). NZ: NZQA. Retrieved from http://www.nzqa.govt.nz/

  • Sinfield, D. (2017). External Monitors Report, Bachelor of Applied Arts [Visual Arts] Northland Polytechnic [North Tec] (TP15044-02). Whangarei, NZ: NZQA. Retrieved from http://www.nzqa.govt.nz/

  • Sinfield, D. (2016). NZQA, External Monitors Report
    Bachelor of Design and Arts (with majors in Visual Arts, Graphic Design and Textiles/Fashion Design)

    UCOL [Whanganui]
    . NZQA. Retrieved from http://www.nzqa.govt.nz/

  • Sinfield, D. (2016). External Monitors Report, Bachelor of Applied Arts [Visual Arts] Northland Polytechnic [North Tec]: External Monitors Report, Bachelor of Applied Arts [Visual Arts] Northland Polytechnic [North Tec]. Whangarei, NZ: North Tec, Whangarei. Retrieved from http://www.northtec.ac.nz/

  • Sinfield, D. (2015). External Monitors Report, Bachelor of Computer Graphic Design, UCOL Wanganui: External Monitors Report, Bachelor of Computer Graphic Design, UCOL Wanganui. Whanganui, NZ: UCOL Whanganui. Retrieved from http://www.ucol.ac.nz/

  • Sinfield, D. (2015). Monitoring Report

    Bachelor of Design and Arts
    (with majors in Visual Arts, Graphic Design and Textiles/Fashion Design)

    UCOL Wanganui
    (TP15044-02). Wellington, NZ: NZQA. Retrieved from http://www.nzqa.govt.nz/

  • Sinfield, D., Fulljames, D. T., Manthei, D. M., Loni, B., Mann, M., Benevides, H., & Dorfman, D. E. (2014). NZQA Evaluation Report — Bachelor of Design and Arts (with majors in Visual Arts, Graphic Design and Textiles/Fashion Design), UCOL, Whanganui, New Zealand (C17444). New Zealand: NZQA. Retrieved from http://www.nzqa.govt.nz/

  • Cozens, S., Sinfield, D., Denton, A., Tavares, T., Mace, D., Kofoed, J., & Zhang, D. (2014). Evaluation report: Bachelor of Animation (with majors in Story and Character; World-Building and Visual Effects; Interactive Media and Games)Bachelor of Animation (Honours) (with majors in Story and Character; World-Building and Visual Effects; Interactive Media and Games) (C16174).

Intellectual property

  • Sinfield, D. (2010). The Versatile Serigraphic Printing Jig for large format screen-printing.

Theses

  • Sinfield, D. (2016). Typographical Poetics: A contemplation on memory and loss at the Patea Cool Stores and Freezing Works. (Auckland University of Technology, Auckland New Zealand). Retrieved from http://aut.researchgateway.ac.nz/handle/10292/9912

  • Sinfield, D. (2010). Under the Surface: workers' narratives from below the minimum wage. (Auckland).

Oral presentations

  • Sinfield, D. (2013). Narrative Inquiry: And how I use it in my research. Manukau.

Other outputs

  • Sinfield, D. (2016). Pragmatic signs:present, past and future. TEDx. Retrieved from http://tedxmanukau.com/blog/project/david-sinfield/

  • Sinfield, D., Cochrane, T., & Mortensen Steagall, M. (2016). VR and Augmentation in the Community: How VR and AM is used in local community. In TEDx Manukau. Retrieved from https://www.ted.com/tedx/events/19207

  • Sinfield, D. (2012). THE INTERNATIONAL JOURNAL OF
    INTERDISCIPLINARY SOCIAL SCIENCES. (Iss. 11). Retrieved from http://www.socialsciences-journal.com/

  • Sinfield, D. (2011). Spatiotemport Environments-Narratives of the Underpaid Worker in New Zealand. In 90 Second movie. Soul International Extreme - Short Image & Film Festival.

  • Sinfield, D. (2011). Spatiotemporal Environments - Narratives of the Underpaid Worker in New Zealand. In 90 Second movie. Interfilm Berlin.

  • Sinfield, D. (2011). Spatiotemport Environments-Narratives of the Underpaid Worker in New Zealand. Vimeo. Retrieved from http://vimeo.com/

  • Sinfield, D. (2011). RAW: Identity.

  • Sinfield, D. (2011). Graphic Design: Postgraduate Suite.

  • Sinfield, D. (2010). Calendarium: a decade of thought.

  • Sinfield, D. (2006). Bill Posters Will Be Prosecuted.