Lecturer of Marketing
Phone: +64 9 921 9999 – ext: 7986
Drew is enjoying his second-career as an academic after a professional career in marketing and media that took him to markets as diverse as the United States, China, Italy, Germany and Australasia. Central to these roles was developing insight in distinct markets, relationships and competitive environments – all of which contribute to his research and teaching agenda at AUT.
His current research agenda includes topics in business-to-business relationship building and trust recovery, industrial marketing and media and advertising effects as well as enjoying membership in the Behavioural Insights Group, at AUT, exploring consumer decision making in many different contexts. He has successfully co-supervised, to completion, two Master’s students in the Marketing Department at AUT. Drew also serves on the editorial team for the Australasian Marketing Journal.
His teaching tends to feature experiential elements, simulated decision-making exercises and case studies in an effort to replicate, as closely as possible, the markets his students will be operating-in at the conclusion of their studies. Drew has a close association with local, and international, industry and enjoys a consultative relationship with leading marketing practitioners. In 2013, Drew was awarded the AUT Faculty of Business, Economics and Law Award for Excellence in Teaching for his efforts.
Franklin, D., Marshall, R., “Appealing to Heads and Hearts: Examining the Cognitive and Affective Antecedents of Trust in Business-to-Business Relationships.”
Lucchini, M., Marshall, R., & Franklin, D., “Experiments in Emotion, Co-creation and Trust.”
Gadiuta, D., Marshall, R. & Franklin, D., “Resistance to Brand Switching in the Face of an Advertising Attack: Attitude Inoculation in a Public Health Context.”
Kim, J.K., Hwang, E.J., Franklin, D., Hoang Anh Truong, B., Lian, J. & Kapitan, S., Embedded Shortcut or Expressed Desire: Pattern Seeking as Preference in a Repeated Food Choices Context.
Kim, J.K., Franklin, D., Hwang, E.J., Philips, M., “Exploring the Impact of Price Dispersion and Reference Pricing Strategies on Online Price Comparsion Websites”
Marshall, R., Franklin, D., WoonBong, N., “A replication-extension study: Trust in Information of High and Low-Credibility Source Brands Moderated by Medium”