Drew Franklin

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Lecturer of Marketing

Phone: +64 9 921 9999 – ext: 7986

Email: drew.franklin@aut.ac.nz

Physical Address:
AUT City Campus
120 Mayoral Drive

Level Four, WY404
Auckland 1010
New Zealand

Postal Address:
Faculty of Business, Economics & Law

Department of Marketing
Auckland University of Technology
Private Bag 92006
Auckland 1142, New Zealand

Qualifications:

  • PhD Candidate, AUT University, 2014
  • MBus in Marketing (1st Class Honours), AUT University, 2014
  • MCIM, Chartered Institute of Marketing, 2014
  • BBS in International Business, Massey University, 2000

Memberships and Affiliations:

Marketing Association of New Zealand

Research Association of New Zealand

Australia and New Zealand Marketing Academy

Beta Gamma Sigma

Editorial Team Member, Australasian Marketing Journal

Biography:

Drew is enjoying his second-career as an academic after a professional career in marketing and media that took him to markets as diverse as the United States, China, Italy, Germany and Australasia.  Central to these roles was developing insight in distinct markets, relationships and competitive environments – all of which contribute to his research and teaching agenda at AUT.

His current research agenda includes topics in business-to-business relationship building and trust recovery, industrial marketing and media and advertising effects as well as enjoying membership in the Behavioural Insights Group, at AUT, exploring consumer decision making in many different contexts.  He has successfully co-supervised, to completion, two Master’s students in the Marketing Department at AUT.  Drew also serves on the editorial team for the Australasian Marketing Journal. 

His teaching tends to feature experiential elements, simulated decision-making exercises and case studies in an effort to replicate, as closely as possible, the markets his students will be operating-in at the conclusion of their studies.  Drew has a close association with local, and international, industry and enjoys a consultative relationship with leading marketing practitioners.  In 2013, Drew was awarded the AUT Faculty of Business, Economics and Law Award for Excellence in Teaching for his efforts.

Teaching Areas:

  • Marketing Management
  • Marketing Strategy
  • Customer Relationship Management
  • Professional Selling & Negotiation
  • Understanding Markets

Research Areas:

  • Business-to-Business Marketing
  • Media and Advertising Effects
  • Marketing Strategy
  • Relationship Marketing
  • Consumer Decision Making

Current Research Projects:

Franklin, D., Marshall, R., “Appealing to Heads and Hearts:  Examining the Cognitive and Affective Antecedents of Trust in Business-to-Business Relationships.”

Lucchini, M., Marshall, R., & Franklin, D., “Experiments in Emotion, Co-creation and Trust.”

Gadiuta, D., Marshall, R. & Franklin, D., “Resistance to Brand Switching in the Face of an Advertising Attack: Attitude Inoculation in a Public Health Context.”

Kim, J.K., Hwang, E.J., Franklin, D., Hoang Anh Truong, B., Lian, J. & Kapitan, S., Embedded Shortcut or Expressed Desire:  Pattern Seeking as Preference in a Repeated Food Choices Context.

Kim, J.K., Franklin, D., Hwang, E.J., Philips, M., “Exploring the Impact of Price Dispersion and Reference Pricing Strategies on Online Price Comparsion Websites”

Marshall, R., Franklin, D., WoonBong, N., “A replication-extension study: Trust in Information of High and Low-Credibility Source Brands Moderated by Medium”

Publications:

Koshksaray, A. A., Franklin, D., & Hanzaee, K. H. (2015). “The Relationship Between e-lifestyle and Internet Advertising Avoidance.” Australasian Marketing Journal, 23(1), 38-48.

Kim, J.K., Hwang, E.J., Franklin, D., Hoang Anh Truong, B., Lian, J. & Kapitan, S., (2017, December) “Preference for Pattern Seeking in Food Choices.”  Australia and New Zealand Marketing Academy Conference 2017, Melbourne, Australia, 4th Dec – 6th Dec 2017.

Franklin D., Marshall R., (2016, December) “Building Trust in Business-to-Business Relationships: The Enabling Role of Co-creation and Integrity.” Australia and New Zealand Marketing Academy Conference 2016, Christchurch, New Zealand, 5th Dec – 7th Dec 2016.

Marshall, R., WoonBong, N., Franklin, D., (2016, March) “Double Jeopardy, Alive and Well.  A Preliminary Assessment of Price Expectations in Korea and New Zealand.” International Conference on Strategic Management 2016, Chengdu, China, 10th Mar – 11th Mar 2016.
Gadiuta, D., Marshall, R., Franklin, D., (2016, March) “To Be Heard, Speak Softly; Building Resistance to Attitude Change.” International Conference on Strategic Management 2016, Chengdu, China, 10th Mar – 11th Mar 2016.

Awards:

AUT Faculty of Business, Economics and Law Graduate Assistant Award (2017)
AUT Faculty of Business, Economics and Law Contestable Funding Award (2015)
AUT Faculty of Business, Economics and Law, Top Graduate Majoring in Marketing Award (2015)
AUT Vice-Chancellors Doctoral Scholarship Award (2014)
AUT Faculty of Business, Economics and Law Summer Research Assistant Award (2014)
AUT Faculty of Business, Economics and Law Award for Excellence in Teaching (2013)