Head of Department Tourism and Events; Senior Lecturer
Phone: +64 9 921 9999 ext 6431
School of Hospitality and Tourism
Faculty of Culture and Society
AUT city campus
55 Wellesley Street East 1010
Private bag 92006
Dr Liu graduated with a Ph.D. in Tourism Management from Massey University, New Zealand in 2006. Her thesis researched the development and implementation of a quality measurement and improvement strategy based on a specified combination of two TQM tools - SERVQUAL and QFD.
Dr Liu has a six-year research involvement with the New Zealand tour operators which provided her with first-hand information and knowledge in the operation of tourism business. In recent years, Dr Liu has undertaken research on New Zealand small attraction operators’ perception of the Chinese outbound market and ADS tour operators’ quality assurance strategies.
Claire has supervised Master of International Tourism Management and Master of International Hospitality Management students in the areas of wine tourism, heritage tourism, hospitality green marketing, and sustainable development.